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These ads could encourage people to think twice before buying #TEDTalks

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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4 Comments

4 Comments

  1. @toni4729

    February 7, 2026 at 6:49 pm

    When it comes to me personally, I know I live alone and have two rubbish bins but consider myself careful as I only have to get them emptied once every three months. No food waste.

  2. @sykessaul123

    February 8, 2026 at 10:11 am

    Until you change the business culture away from pure unbridled capitalism, thats not going to change. Capitalism cares about 1 thing only, exploiting people to make money and infinite growth.

  3. @MrCynosure4sure

    February 8, 2026 at 2:16 pm

    And who will pay for such advertising?

  4. @konichiwa_noruto

    February 9, 2026 at 9:16 am

    Nice though bro but difficult to apply on ground 🏟️……..

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People & Blogs

Being surrounded by puppies all day and helping people in need? Talk about a DREAM job! #TEDTalks

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Which Idea Wins Over 4,000 People? | Amman | TED Idea Search

The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a…

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The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a mountaineer who turned grief into motivation to a therapist rewriting the Arab world’s language around mental health, the final city makes the strongest case yet that the best ideas can come from anywhere.

Watch the full talks from the TEDxAmman Idea Search:

00:00 – Intro
3:24 – Rehearsals
16:00 – The Talks
36:28 – Deliberation
38:48 – The Winner Is…

The most interesting ideas often come from the most unexpected places. We searched the globe for ideas with the power to inspire, motivate and change lives — and we found them at @TEDx events around the world. The TED Idea Search follows extraordinary speakers from 9 countries competing for a spot on the TED main stage in Vancouver this April.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #TEDIdeaSearch

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How to Confront Your Inner Critic (W/ Anu Gupta) | How to Be a Better Human | TED

How do you quieten the judgmental voice in your head? Educator and entrepreneur Anu Gupta suggests you actually listen to it.Anu joins Chris to discuss the effects of human biases on our psyche and how to combat self-destructive habits by swapping out harmful emotions with constructive thoughts. They also talk about how individuals, when they…

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How do you quieten the judgmental voice in your head? Educator and entrepreneur Anu Gupta suggests you actually listen to it.Anu joins Chris to discuss the effects of human biases on our psyche and how to combat self-destructive habits by swapping out harmful emotions with constructive thoughts. They also talk about how individuals, when they come together, can create a society that is anchored around a loving, not critical, culture.

Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:

Follow TED!
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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #HowToBeABetterHuman

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