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These ads could encourage people to think twice before buying #TEDTalks

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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4 Comments

4 Comments

  1. @toni4729

    February 7, 2026 at 6:49 pm

    When it comes to me personally, I know I live alone and have two rubbish bins but consider myself careful as I only have to get them emptied once every three months. No food waste.

  2. @sykessaul123

    February 8, 2026 at 10:11 am

    Until you change the business culture away from pure unbridled capitalism, thats not going to change. Capitalism cares about 1 thing only, exploiting people to make money and infinite growth.

  3. @MrCynosure4sure

    February 8, 2026 at 2:16 pm

    And who will pay for such advertising?

  4. @konichiwa_noruto

    February 9, 2026 at 9:16 am

    Nice though bro but difficult to apply on ground 🏟️……..

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People & Blogs

The reality is that democracies depend on one another to survive #TEDTalks

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A Brilliant Blend of Ballet, Hip-Hop and African Dance | Ghetto Classics Dance | TED

Watch the performers of Ghetto Classics Dance light up the stage with a breathtaking fusion of traditional African dance, classical ballet and modern hip-hop. Founded in Korogocho, one of Nairobi’s most under-resourced neighborhoods, this community-driven program empowers dancers through intensive training and mentorship. (Recorded at TED Countdown Summit 2025 on June 17, 2025) Join us…

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Watch the performers of Ghetto Classics Dance light up the stage with a breathtaking fusion of traditional African dance, classical ballet and modern hip-hop. Founded in Korogocho, one of Nairobi’s most under-resourced neighborhoods, this community-driven program empowers dancers through intensive training and mentorship. (Recorded at TED Countdown Summit 2025 on June 17, 2025)

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“Drawing has taught me how to create my own rules.” #TEDTalks

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