People & Blogs

Jermaine Dupri on the Art of Making a Hit | On the Spot | TED

Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. (Recorded at TEDNext 2025 on…

Published

5 months ago

April 6, 2026

CYBER TECH TV

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10 Comments

@Atractyofficial

April 6, 2026 at 11:18 am

Nice 👍 Ted Team 😊

Reply
@Atractyofficial

April 6, 2026 at 11:19 am

Love From India ❤

Reply
@LTheDirector

April 6, 2026 at 11:33 am

Unfiltered unwatered down JD – fire

Reply
@lewisishmael2327

April 6, 2026 at 11:39 am

JD had a knack of biting everyone else’s style didn’t rate him

Reply
@olegstar6885

April 6, 2026 at 7:25 pm

For a moment I thought this was a parody on trumps problem in Iran with the reference to his book ‘the art of making a deal’ lol 😂😂😂

Reply
@Drago21tr

April 6, 2026 at 7:28 pm

He nervous 😂😂😂

Reply
@dean-zt1fv

April 6, 2026 at 8:58 pm

Making a hit? Not to take anything away from your many accomplishments and your talent, but we all know that songwriters, producers, musicians, singers, etc, can rarely predict which songs are going to be “hits”. Take a deep dive into any band’s musical history and song development and you almost always discover that the songs they predicted as hits, instead flopped, and vice versa. The Beatles, Aerosmith, Led Zeppelin, Blink182, Tupac, Michael Jackson, forget it, I’ll be here all day. Again, I appreciate your success and your talent, but you’re ultimately at the mercy of a very diverse, finicky and fickle public. It’s all subjective, brother. Enjoy the ride while it lasts.

Reply
@sabchahiye

April 7, 2026 at 1:24 am

<----- Techno House Lofi Sleep Music !!

Reply
@evilgamer293

April 7, 2026 at 3:26 pm

OMG the irony could not make this video hit. LOL!!!!!

Reply
@shaylaforever9048

April 7, 2026 at 6:02 pm

So Mariah and Muni’s song were the same beat. Wow!..

Reply

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

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People & Blogs

Hip-hop gets blamed for being a bad influence — but the data shows a different story #TEDTalks

Hip-hop often gets blamed for its controversial lyrics. What if there was a way to actually measure its impact on people’s lives? Analyzing 40 years’ worth of radio station data and lyrics from rappers like Tupac, Dr. Dre, Jay-Z and Kendrick Lamar, economist Roland Fryer puts one of culture’s most notorious debates on trial.

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