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Nitya Subramanian: Products and Protocol

Nitya Subramanian, product manager at Celo, discusses “Protocols and Products,” focusing on how building products is different in blockchain vs. more traditional centralized products. The key question for builders: What is the need I’m meeting, and who are the users? For projects seeking control over the end-user experience, such as with cryptocurrency wallets, typically the…

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Nitya Subramanian, product manager at Celo, discusses “Protocols and Products,” focusing on how building products is different in blockchain vs. more traditional centralized products. The key question for builders: What is the need I’m meeting, and who are the users? For projects seeking control over the end-user experience, such as with cryptocurrency wallets, typically the goal is to build the full stack, so that every layer can be changed to meet new use cases and find product-market fit. For products built for developers, such as decentralized lending protocols, the focus should be on identifying a range of objectives that will bring developers to your platform while giving them the flexibility to customize and innovate. No matter the end user, the rigorous focus at all times should be on what will bring people to your product and avoiding a “build it and they will come” mentality. As an example of the full stack approach, she closes with a case study of the digital payments system Celo, which includes a blockchain forked from Ethereum that includes a native asset, topped by a layer of native smart contracts encoding a stablecoin, with a wallet and a developer SDK at the top of the stack. While each layer of the project has separate development roadmaps, having the application layer allows Celo to identify issues with user experience and informs the development of lower layers of the stack.

Andreessen Horowitz’s Crypto Startup School brought together 45 participants from around the U.S. and overseas in a seven-week course to learn how to build crypto companies. Andreessen Horowitz is partnering with TechCrunch to release the online version of the course over the next few weeks.

Find more Crypto Startup School videos plus additional reading and info:

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7 Comments

7 Comments

  1. Steven Thomas

    June 17, 2020 at 4:36 pm

    0:48
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  2. Anthony King

    June 17, 2020 at 4:36 pm

    0:48
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  3. Dekhani Nsaliwa

    June 17, 2020 at 9:12 pm

    Great presentation!

  4. Chiqui OJ

    August 20, 2020 at 6:46 am

    ❤ CELO

  5. mike wazowski

    September 21, 2020 at 4:34 pm

    so good <3 thanks Nitya!

  6. Ram Kumar

    May 15, 2021 at 12:45 pm

    Great Presentation. Am I the only person who thinks she looks like Balaji Srinivasan

  7. Henry Quillin

    October 15, 2021 at 1:29 am

    She looks absolutely blazed

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Identifying underserved market segments with Ethena and Homebrew

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No one likes compliance training, but Ethena aims to improve the experience for everyone involved. Join Ethena’s CEO and co-founder, Roxanne Petraeus, and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments.

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The Roku TV is a nifty little streamer, but are you getting the most out of it? These seven tips will help you stream like a boss.
Get a Roku TV streamer here:
Roku Ultra 4K –
Roku streaming stick 4K –
*Cnet may get commission for these offers.

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00:00 Get more out of your Roku
00:30 Use your phone as a remote
02:10 Listen to your TV with headphones
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04:44 Automatically level out your volume
05:29 Setup Guest Mode
06:26 Use remote finder
07:04 Use Roku Zones
07:53 Any tips of your own?

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The Ride1Up 700 Series is a fantastic electric bike that kind of made my car obsolete — and with gas prices these days, that’s a big deal for me.

Subscribe to CNET:
Never miss a deal again! See CNET’s browser extension 👉
Follow us on TikTok:
Follow us on Instagram:
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