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These ads could encourage people to think twice before buying #TEDTalks

After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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After years of brand building, marketing veteran Sylvester Chauke realized that his industry had sold the world on overconsumption, with devastating consequences. He shares how marketers could instead promote sustainability with “honest ads” that do right by the planet and encourage people to think twice before buying.

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4 Comments

4 Comments

  1. @toni4729

    February 7, 2026 at 6:49 pm

    When it comes to me personally, I know I live alone and have two rubbish bins but consider myself careful as I only have to get them emptied once every three months. No food waste.

  2. @sykessaul123

    February 8, 2026 at 10:11 am

    Until you change the business culture away from pure unbridled capitalism, thats not going to change. Capitalism cares about 1 thing only, exploiting people to make money and infinite growth.

  3. @MrCynosure4sure

    February 8, 2026 at 2:16 pm

    And who will pay for such advertising?

  4. @konichiwa_noruto

    February 9, 2026 at 9:16 am

    Nice though bro but difficult to apply on ground 🏟️……..

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People & Blogs

How to Confront Your Inner Critic (W/ Anu Gupta) | How to Be a Better Human | TED

How do you quieten the judgmental voice in your head? Educator and entrepreneur Anu Gupta suggests you actually listen to it.Anu joins Chris to discuss the effects of human biases on our psyche and how to combat self-destructive habits by swapping out harmful emotions with constructive thoughts. They also talk about how individuals, when they…

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How do you quieten the judgmental voice in your head? Educator and entrepreneur Anu Gupta suggests you actually listen to it.Anu joins Chris to discuss the effects of human biases on our psyche and how to combat self-destructive habits by swapping out harmful emotions with constructive thoughts. They also talk about how individuals, when they come together, can create a society that is anchored around a loving, not critical, culture.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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Fake news is everywhere — @DaveJorgenson says respond with a punchline #TEDTalks

What if the best defense against misinformation isn’t panic, but a punchline? Journalist and comedian Dave Jorgenson explores how misinformation has proliferated throughout history — from the age of Plato to the era of viral TikToks. With his own short, absurdist sketches that explain the news, he shows how humor can cut through fear, spark…

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What if the best defense against misinformation isn’t panic, but a punchline? Journalist and comedian Dave Jorgenson explores how misinformation has proliferated throughout history — from the age of Plato to the era of viral TikToks. With his own short, absurdist sketches that explain the news, he shows how humor can cut through fear, spark curiosity and explore nuanced truth.

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When the 2025 Los Angeles wildfires destroyed his home and neighborhood, scientist Christian Busch encountered the opposite of serendipity: “zemblanity,” or bad luck by design. Drawing on more than a decade of scientific research, he explores how people can navigate unpredictability by adopting a serendipity mindset that transforms setbacks into unexpected new beginnings. He asks: What if good luck isn’t random but can actually be cultivated? (Recorded at TED@BCG on ctober 23, 2025)

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

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