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The Rise of China’s Homegrown Brands — and Why They Matter | Roger Hu | TED

A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants. (Recorded at TED@BCG on December 2, 2024) Join us in person at a TED conference: Become a…

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A generational shift is transforming business in China, says consumer expert Roger Hu. He describes the young, ambitious entrepreneurs taking over family businesses across the country, positioning local Chinese enterprises to emerge as innovative and globally competitive giants. (Recorded at TED@BCG on December 2, 2024)

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26 Comments

26 Comments

  1. @sooma-ai

    June 5, 2025 at 11:11 am

    Roger Hu discusses the generational shift in Chinese businesses, highlighting how younger, educated entrepreneurs are taking over family companies. He predicts increased innovation, smarter investments, and ecosystem expansion, potentially leading to more competitive Chinese brands globally.

  2. @Yali512

    June 5, 2025 at 11:14 am

    Well said.

  3. @johnhodgson4216

    June 5, 2025 at 11:15 am

    China Businesses left China, The CCP ruined its manufacturing base. The corruption in China undermines innovation like making AI Chips, its impossible for China to do so, because of the corruption in China.

  4. @funkyjlt6789

    June 5, 2025 at 11:20 am

    Internal competitions between two sets of teams infamously did not work for Theranos. Beef jerky is much lower stakes than bloodwork though

  5. @sIvEeodCSIFIjGz

    June 5, 2025 at 11:28 am

    As an European I will buy as local as I can that’s for sure

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:35 pm

      great

  6. @havo5684

    June 5, 2025 at 11:37 am

    *Anyone in 2203?* 💖

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:37 pm

      hi future😂

  7. @katw01

    June 5, 2025 at 11:56 am

    Buying everything
    local here

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:36 pm

      ofc

  8. @urbanstrencan

    June 5, 2025 at 3:51 pm

    It will be interesting how this now local Chinese brands expand internationally

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:37 pm

      Yeah, that’s right

  9. @lisadiane10001

    June 5, 2025 at 5:15 pm

    Well if you think that the world wants to buy more from China maybe your new entrepreneurs should first consider doing something about the CCP?

  10. @BusinessTacticsDaily

    June 5, 2025 at 9:23 pm

    This talk is eye-opening — but let’s be honest: are Western brands really ready for what’s coming out of China?
    While many still dismiss Chinese products as “copies,” this next-gen leadership is clearly changing the game. Innovation, investor mindset, and full ecosystem thinking — that’s no joke.
    It’s about time we stop underestimating Chinese brands just because of old stereotypes.
    Agree? Disagree?

    • @chimaobiprince1371

      June 6, 2025 at 3:26 am

      Agree 👍

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:36 pm

      exactly

  11. @tristondaniels599

    June 6, 2025 at 6:13 pm

    🤓Brought to you by the CCP 🇨🇳

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:39 pm

      HAHAHAHA

  12. @r.a.5086

    June 7, 2025 at 1:35 am

    Quick rise and fall: Americans won’t take them, nobody else can’t take the over-capacity, and the Chinese domestic market can’t absorb them. Bye-bye China’s domestic brands.

  13. @JudithColeman-z5x

    June 7, 2025 at 1:27 pm

    Alaxio’s AI-powered protocols can give real-world edge to both traders and builders.

    • @JanfelixMorellAritonang

      June 7, 2025 at 1:38 pm

      Interesting 👍

  14. @onedropmiconedropmic-o8o

    June 7, 2025 at 1:30 pm

    The fundamentals here are miles ahead of most AI-labeled tokens. Alaxio’s team isn’t playing around.

  15. @KK-fh1ds

    June 9, 2025 at 4:38 am

    What a beautiful time to be alive

  16. @wolfguni

    June 9, 2025 at 1:49 pm

    PROJEKT ATMO
    Ein interplanetarer Plan zur Rettung zweier Welten
    Einleitung
    Die Erde leidet unter einem dramatischen CO2-Überschuss, der zur Klimakrise beiträgt. Der Mars hingegen besitzt eine zu dünne Atmosphäre, um Leben zu ermöglichen. Projekt ATMO verfolgt eine kühne Vision: Den Überschuss an CO2 auf der Erde gezielt zu binden, zu speichern und als Terraforming-Mittel zum Mars zu transportieren. Diese Vision verbindet planetaren Umweltschutz mit interplanetarer Kolonisation.
    Zielsetzung
    Reduktion des CO2-Überschusses auf der Erde
    Aufbau einer funktionsfähigen Marsatmosphäre zur langfristigen Terraforming-Unterstützung
    Etablierung einer permanenten orbitalen Logistikverbindung Erde ⇔ Mars
    Nutzung der Sonnenenergie im Orbit für Umwandlungs- und Transportsysteme
    Phasenplan (Zeithorizont: 2025–2150)
    Phase 1: Grundlagen (2025–2050)
    Ausbau globaler CO2-Abscheidung (DAC, BECCS, Industrie-Recycling)
    Erste Tests von orbitaler CO2-Speicherung
    Entwicklung von modularen Transportcontainern
    Phase 2: Orbitale Infrastruktur (2050–2080)
    Aufbau orbitaler CO2-Tanks (Lagrange-Punkte, Lunar-Orbit)
    Entwicklung automatisierter CO2-Transportschiffe (“Güterzüge im All”)
    Prototypen von Solarkraftwerken zur Umwandlung von CO2
    Phase 3: Marsfreisetzung (2080–2110)
    Gezielte Freisetzung von CO2 in die Marsatmosphäre (Eisverdampfung, Aerosolbildung)
    Verwendung orbitaler Spiegel oder Fusionsenergie zur Erwärmung
    Erste klimatische Rückmeldungen (Druckanstieg, Temperaturanstieg)
    Phase 4: Terraforming-Initiative (2110–2150)
    Aktivierung biologischer Prozesse (Algen, Cyanobakterien)
    Kombination von CO2 mit Mars-Stickstoff zur Atmosphärenverdichtung
    Beginn gezielter Begrünung mit extremophilen Organismen
    Vorteile
    CO2-Entlastung der Erde
    Vorbereitung des Mars als zweite Biosphäre
    Aufbau nachhaltiger Raumfahrtinfrastruktur
    Symbol einer geeinten Menschheit mit planetarer Verantwortung
    Schlusswort
    Projekt ATMO vereint Klimaschutz und Raumfahrt zu einem epochalen Ziel: Zwei Planeten – eine Zukunft. Was heute visionär klingt, könnte in 100 Jahren Realität sein. Es beginnt mit der Idee, dem Willen zur Umsetzung und der Bereitschaft, Verantwortung über irdische Grenzen hinaus zu tragen.
    “Das CO2 der Erde ist der Sauerstoff der Mars-Zukunft.

  17. @andycordy5190

    June 10, 2025 at 12:01 pm

    The remarkable energy here is very refreshing. History in the west suggests that next generation leadership is lazy, disinterested and abusive of their position as hereditary leader. Trump is a shining example of such people.

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What to Do When You’re Told There’s Nothing Left to Try | David Fajgenbaum, Kiah Williams | TED

What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive…

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What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive meaningful change — one step at a time. (This conversation is hosted by The Audacious Project’s Alexandra Tillmann) (Recorded at TEDNext 2025 on November 10, 2025.)

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Being surrounded by puppies all day and helping people in need? Talk about a DREAM job! #TEDTalks

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Which Idea Wins Over 4,000 People? | Amman | TED Idea Search

The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a…

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The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a mountaineer who turned grief into motivation to a therapist rewriting the Arab world’s language around mental health, the final city makes the strongest case yet that the best ideas can come from anywhere.

Watch the full talks from the TEDxAmman Idea Search:

00:00 – Intro
3:24 – Rehearsals
16:00 – The Talks
36:28 – Deliberation
38:48 – The Winner Is…

The most interesting ideas often come from the most unexpected places. We searched the globe for ideas with the power to inspire, motivate and change lives — and we found them at @TEDx events around the world. The TED Idea Search follows extraordinary speakers from 9 countries competing for a spot on the TED main stage in Vancouver this April.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #TEDIdeaSearch

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