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Jermaine Dupri on the Art of Making a Hit | On the Spot | TED

Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. (Recorded at TEDNext 2025 on…

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Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. (Recorded at TEDNext 2025 on November 10, 2025)

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10 Comments

10 Comments

  1. @Atractyofficial

    April 6, 2026 at 11:18 am

    Nice 👍 Ted Team 😊

  2. @Atractyofficial

    April 6, 2026 at 11:19 am

    Love From India ❤

  3. @LTheDirector

    April 6, 2026 at 11:33 am

    Unfiltered unwatered down JD – fire

  4. @lewisishmael2327

    April 6, 2026 at 11:39 am

    JD had a knack of biting everyone else’s style didn’t rate him

  5. @olegstar6885

    April 6, 2026 at 7:25 pm

    For a moment I thought this was a parody on trumps problem in Iran with the reference to his book ‘the art of making a deal’ lol 😂😂😂

  6. @Drago21tr

    April 6, 2026 at 7:28 pm

    He nervous 😂😂😂

  7. @dean-zt1fv

    April 6, 2026 at 8:58 pm

    Making a hit? Not to take anything away from your many accomplishments and your talent, but we all know that songwriters, producers, musicians, singers, etc, can rarely predict which songs are going to be “hits”. Take a deep dive into any band’s musical history and song development and you almost always discover that the songs they predicted as hits, instead flopped, and vice versa. The Beatles, Aerosmith, Led Zeppelin, Blink182, Tupac, Michael Jackson, forget it, I’ll be here all day. Again, I appreciate your success and your talent, but you’re ultimately at the mercy of a very diverse, finicky and fickle public. It’s all subjective, brother. Enjoy the ride while it lasts.

  8. @sabchahiye

    April 7, 2026 at 1:24 am

    <----- Techno House Lofi Sleep Music !!

  9. @evilgamer293

    April 7, 2026 at 3:26 pm

    OMG the irony could not make this video hit. LOL!!!!!

  10. @shaylaforever9048

    April 7, 2026 at 6:02 pm

    So Mariah and Muni’s song were the same beat. Wow!..

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People & Blogs

What to Do When You’re Told There’s Nothing Left to Try | David Fajgenbaum, Kiah Williams | TED

What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive…

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What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive meaningful change — one step at a time. (This conversation is hosted by The Audacious Project’s Alexandra Tillmann) (Recorded at TEDNext 2025 on November 10, 2025.)

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

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Being surrounded by puppies all day and helping people in need? Talk about a DREAM job! #TEDTalks

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Which Idea Wins Over 4,000 People? | Amman | TED Idea Search

The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a…

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The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a mountaineer who turned grief into motivation to a therapist rewriting the Arab world’s language around mental health, the final city makes the strongest case yet that the best ideas can come from anywhere.

Watch the full talks from the TEDxAmman Idea Search:

00:00 – Intro
3:24 – Rehearsals
16:00 – The Talks
36:28 – Deliberation
38:48 – The Winner Is…

The most interesting ideas often come from the most unexpected places. We searched the globe for ideas with the power to inspire, motivate and change lives — and we found them at @TEDx events around the world. The TED Idea Search follows extraordinary speakers from 9 countries competing for a spot on the TED main stage in Vancouver this April.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #TEDIdeaSearch

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