Science & Technology

The Art of Marketing — for Good | Raja Rajamannar | TED

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation…

Published

1 year ago

January 28, 2025

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53 Comments

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January 28, 2025 at 6:36 pm

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January 28, 2025 at 9:27 pm

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