Science & Technology

The 7-Failure Rule: How Forethought AI Found Product-Market Fit with Co-Founder Deon Nicholas

Forethought AI co-founder Deon Nicholas shares how he built a company that puts customers (not hype) at the center. In this episode of Build Mode, he unpacks his “7-Failure Rule,” the early experiments that shaped Forethought’s success, and why conviction should always come from your users, not your investors. 00:00 Intro 01:23 The Founder Journey:…

Published

12 months ago

November 13, 2025

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00:00 Intro
01:23 The Founder Journey: Adapting Every 6-9 Months
05:33 From AI Research to Solving Business Problems
11:12 Finding Your Customer: The Importance of User Conversations
18:22 Building Demos and Landing First Paying Customers
25:12 The Seven Failure Rule for Product Market Fit
30:38 Preparing for and Winning TechCrunch Disrupt
35:16 The Reality of Fundraising and Chasing Metrics
39:07 Navigating Competition in Customer Service AI
43:03 Stepping into Chairman and What’s Next
44:57 Outro

From the episode:
🧩 Watch Forethought AI’s TechCrunch Startup Battlefield pitch:

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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CNET

This AI is Giving Doctors a ‘Report Card’ After Procedures

Northwestern Medicine has been using a technology called “Medtronic GI Genius” to assist with colonoscopies and has been harnessing AI to offer post-procedure feedback. You can find the products mentioned in this video linked below *CNET may get a commission on these offers Read more about it on CNET.com Timecode Chapters: 00:00 – Introduction: AI…

Published

1 day ago

October 25, 2026

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Northwestern Medicine has been using a technology called “Medtronic GI Genius” to assist with colonoscopies and has been harnessing AI to offer post-procedure feedback.

You can find the products mentioned in this video linked below
*CNET may get a commission on these offers

CNET

We’re Folding the iPhone Duo Until It Breaks (ASMR)

Our custom-built Fold-A-Phone machine is folding the iPhone Duo constantly, 24 hours a day, 7 days a week, up until either one breaks. Catch the livestream every Monday through Friday on CNET’s YouTube from 1pm to 5pm ET. #foldaphone #iphoneduo #torturetest #foldablephone #allthingsmobile Video Credits: Shot and edited by Faith Chihil Add CNET as a…

Published

2 days ago

October 24, 2026

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Video Credits:
Shot and edited by Faith Chihil

CNET

Meet the Machine That Will Break the iPhone Duo, Eventually | All Things Mobile

Get a behind-the-scenes look at CNET Labs, where our team of engineers built a machine that folds and unfolds phones exactly like a human would, and measures exactly how many folds a folding phone can be folded. How many folds will the iPhone Duo handle? Read more about the Fold-A-Phone on CNET.com The iPhone Duo…

Published

2 days ago

October 24, 2026

CYBER TECH TV

Read more about the Fold-A-Phone on CNET.com
The iPhone Duo Is Now in Our Custom-Made Foldable Phone Test Machine. Will It Beat the Galaxy Z Fold 8?

00:00 Introduction to Louisville Labs
00:17 Meet the Fold-A-Phone
00:22 Louisville Labs Testing Facility
00:53 Engineering the Fold-A-Phone Machine
1:26 Testing the Samsung Galaxy Z Fold 8
2:29 Replicating Human Folding Speed & Pressure
3:30 iPhone Duo Fold Count Predictions
4:15 How to Watch the Live Stream Test

Video Credits:
Host: Dillon Payne & Matthew Murray
Producer: Dillon Payne, Stephen Beacham & Owen Poole
Camera: Dillon Payne & Faith Chihil
Video Editor: Owen Poole
Thumbnail Designer: Tharon Green