Bloomberg Technology
Making Lithium Batteries Without Rare Earths From China
Pure Lithium Chairman and CEO Emilie Bodoin discusses how the company is developing commercially viable lithium metal batteries that do not need critical metals sourced from China. Bodoin joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg…
Bloomberg Technology
How Vermillio Tackles AI’s Creator Rights Challenge
As AI reshapes the entertainment industry, who controls and gets paid for the use of a creator’s work and likeness? Vermillio is tackling that question with technology designed to track and license AI-generated content. Vermillio Co-Founder and CEO Dan Neely joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Tech on…
Bloomberg Technology
Luma AI Bets on ‘Hybrid’ Future for Hollywood
Luma AI COO Caroline Ingeborn says generative AI could help bring more film and television production back to Los Angeles by lowering costs and giving creators new ways to execute ambitious projects. She discusses why she sees AI as a tool for creative professionals rather than a replacement for them and how “hybrid filmmaking” can…
Bloomberg Technology
SpaceX Launches Crew for NASA on Retiring Dragon Capsule
SpaceX launched a new crew of four astronauts to the International Space Station on Thursday, as questions swirl over the company’s plans for the future of its human spaceflight program. Bloomberg’s Loren Grush joins Ed Ludlow as the crew lifts off on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Tech on YouTube: …
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@Duriel1000
June 17, 2025 at 4:28 pm
Lower price, locally sourced. Sounds too good to be true. Questions are why hasn’t anyone done this before? What hurdles were present then that aren’t present now? What other companies tried this? And why did they fail?
@colincarr196
June 17, 2025 at 6:18 pm
Great question. It hasn’t been done before at scale because prior tech couldn’t extract lithium metal directly from brine efficiently. It was slow, dirty, and unscalable. Most past efforts (like SB LiMotive, Britishvolt, even Northvolt) failed due to high costs, tech bottlenecks, or reliance on unstable foreign supply chains. What’s different now? New electrochemical processes like Pure Lithium’s Brine to Battery cut steps, cut costs, and localize production. It’s like going from whale oil to pipelines. This could be the Standard Oil of battery metals.