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Making Lithium Batteries Without Rare Earths From China

Pure Lithium Chairman and CEO Emilie Bodoin discusses how the company is developing commercially viable lithium metal batteries that do not need critical metals sourced from China. Bodoin joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg…

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Pure Lithium Chairman and CEO Emilie Bodoin discusses how the company is developing commercially viable lithium metal batteries that do not need critical metals sourced from China. Bodoin joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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2 Comments

2 Comments

  1. @Duriel1000

    June 17, 2025 at 4:28 pm

    Lower price, locally sourced. Sounds too good to be true. Questions are why hasn’t anyone done this before? What hurdles were present then that aren’t present now? What other companies tried this? And why did they fail?

    • @colincarr196

      June 17, 2025 at 6:18 pm

      Great question. It hasn’t been done before at scale because prior tech couldn’t extract lithium metal directly from brine efficiently. It was slow, dirty, and unscalable. Most past efforts (like SB LiMotive, Britishvolt, even Northvolt) failed due to high costs, tech bottlenecks, or reliance on unstable foreign supply chains. What’s different now? New electrochemical processes like Pure Lithium’s Brine to Battery cut steps, cut costs, and localize production. It’s like going from whale oil to pipelines. This could be the Standard Oil of battery metals.

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Bloomberg Technology

Microsoft’s Data Center Plans Face Big Costs

Microsoft plans to more than triple its data center capacity to help overcome a computing shortage that has forced it to turn away some AI and cloud business. Bloomberg’s Brody Ford joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg…

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Microsoft plans to more than triple its data center capacity to help overcome a computing shortage that has forced it to turn away some AI and cloud business. Bloomberg’s Brody Ford joins Ed Ludlow on “Bloomberg Tech.”
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Balancing AI Risks With the Race to Stay Ahead of China

As debate intensifies over the risks of advanced AI and the rapid expansion of data centers, Eclipse CEO Lior Susan venture argues the industry needs collaboration rather than a retreat to avoid ceding the US’s technological lead over China. He also says the tech industry needs to do a better job explaining the benefits of…

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As debate intensifies over the risks of advanced AI and the rapid expansion of data centers, Eclipse CEO Lior Susan venture argues the industry needs collaboration rather than a retreat to avoid ceding the US’s technological lead over China. He also says the tech industry needs to do a better job explaining the benefits of data centers to local communities and how physical AI could become a major driver of US economic growth. He joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

Oracle’s Cloud Growth; Debate Around AI Risks

Bloomberg’s Ed Ludlow breaks down Oracle’s latest results and how they are helping ease concerns around the company’s massive AI infrastructure buildout. Plus, the debate around AI’s societal risks and the backlash against the global data center build-out grow louder. 00:00:00 – Bloomberg Tech Begins 00:01:04 – Brody Ford, Bloomberg News 00:03:54 – Stefan Slowinski,…

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Bloomberg’s Ed Ludlow breaks down Oracle’s latest results and how they are helping ease concerns around the company’s massive AI infrastructure buildout. Plus, the debate around AI’s societal risks and the backlash against the global data center build-out grow louder.

00:00:00 – Bloomberg Tech Begins
00:01:04 – Brody Ford, Bloomberg News
00:03:54 – Stefan Slowinski, BNP Paribas
00:11:36 – Michael Shepard, Bloomberg News
00:16:01 – Shirin Ghaffary, Bloomberg News
00:19:53 – Chris Welch, Bloomberg News
00:23:04 – Kathryn Rooney Vera, StoneX
00:30:03 – Lior Susan, Eclipse
00:40:25 – Brody Ford, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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