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GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

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5 months ago

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Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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2 Comments

2 Comments

  1. @MichaelSchick-n7s

    November 20, 2025 at 3:56 pm

    Love this content!

    Reply

  2. @TobiasTheTraveler

    November 21, 2025 at 10:58 am

    This was amazing! #subbed And sharing my my cofounder.

    Reply

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Science & Technology

Why Snowflake is no longer just a data warehouse

Snowflake is betting that the future of AI isn’t just analyzing data, it’s acting on it. That means a shift away from chatbots and toward autonomous agents that can actually get work done. And Snowflake is reorganizing fast to keep up, from shipping hundreds of AI features to restructuring teams along the way. On this…

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April 8, 2026

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Snowflake is betting that the future of AI isn’t just analyzing data, it’s acting on it. That means a shift away from chatbots and toward autonomous agents that can actually get work done. And Snowflake is reorganizing fast to keep up, from shipping hundreds of AI features to restructuring teams along the way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan sits down with Snowflake CEO Sridhar Ramaswamy to unpack the company’s transformation and what it signals about where AI is headed next.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:
00:00 Intro
00:17 Snowflake’s AI shift and agentic future
01:45 Why 2026 marks the end of chatbots
04:09 Cortex Code, Snowflake Intelligence, and new products
06:09 Who benefits: non-technical users & enterprises
07:35 Adoption challenges and why AI pilots fail
12:11 How AI is reshaping jobs and skills
14:39 Layoffs, automation, and the future of documentation
18:37 Snowflake’s evolution into an AI platform
21:04 Competition: Databricks, hyperscalers, and AI giants
25:01 Outro

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Popular Science

The Experiment That Tried to Weigh the Human Soul

It’s a little complicated to weigh a dying person on a hospital bed, but that didn’t deter Duncan MacDougall. In the early 20th century, MacDougall’s unique bed-scale detected that 21 grams left the human body at the moment of death. He had finally discovered it: the weigh of the human soul … or so he…

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2 days ago

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April 7, 2026

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It’s a little complicated to weigh a dying person on a hospital bed, but that didn’t deter Duncan MacDougall. In the early 20th century, MacDougall’s unique bed-scale detected that 21 grams left the human body at the moment of death.

He had finally discovered it: the weigh of the human soul … or so he thought.

Read more about the cultural legacy of MacDougall’s flawed but influential experiment:

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CNET

NASA’s Artemis II Moon Flyby Livestream

Watch the excitement as NASA sends four astronauts on a historic mission to the moon, potentially farther into space than any humans have ever traveled. Follow CNET’s Live Blog at CNET.com NASA Artemis II Day 6: Monday Is Moon Flyby Day Add CNET as a trusted news source Never miss a deal again! See CNET’s…

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3 days ago

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April 6, 2026

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Watch the excitement as NASA sends four astronauts on a historic mission to the moon, potentially farther into space than any humans have ever traveled.

Follow CNET’s Live Blog at CNET.com
NASA Artemis II Day 6: Monday Is Moon Flyby Day

Add CNET as a trusted news source
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