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GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

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6 months ago

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Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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2 Comments

2 Comments

  1. @MichaelSchick-n7s

    November 20, 2025 at 3:56 pm

    Love this content!

    Reply

  2. @TobiasTheTraveler

    November 21, 2025 at 10:58 am

    This was amazing! #subbed And sharing my my cofounder.

    Reply

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CNET

Meet the Marty Supreme of Robots | What The Future

Sony’s Project Ace has created the first robot to beat an elite human table tennis player, with nine cameras analyzing spin and tracking the ball in real time. Read more about Project Ace on CNET.com Sony’s AI Robot Can Probably Beat You at Table Tennis 0:00 Intro to Sony’s Project Ace Robot 0:13 AI Defeats…

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May 17, 2026

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Sony’s Project Ace has created the first robot to beat an elite human table tennis player, with nine cameras analyzing spin and tracking the ball in real time.

Read more about Project Ace on CNET.com
Sony’s AI Robot Can Probably Beat You at Table Tennis

0:00 Intro to Sony’s Project Ace Robot
0:13 AI Defeats a Professional Player
0:25 Project ACE Tracking Technology
0:43 Countering Ball Spin & Speed
0:51 Real-Time Adaptability
1:10 Official Standards & Licensed Referees
1:31 The AI Advantage vs. Human Limitations
1:38 The Future of Table Tennis Robots

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#robot #tabletennis #faceoff #machinelearning

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Science & Technology

The Musk v. Altman case is in the jury’s hands. The trust verdict is still out. | Equity Podcast

The Musk v. Altman trial came to a close this week, and the final arguments kept circling back to one question: can we trust the people in charge of AI? All of this is playing out as SpaceX charges toward what could be one of the largest IPOs in American history, with a whole generation…

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4 days ago

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May 15, 2026

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The Musk v. Altman trial came to a close this week, and the final arguments kept circling back to one question: can we trust the people in charge of AI? All of this is playing out as SpaceX charges toward what could be one of the largest IPOs in American history, with a whole generation of founders already spinning out of the Musk empire.

On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane break down the trial’s closing stretch and what the growing Elon Musk founder ecosystem looks like on the ground, and the other deals that caught our eye this week.

Chapters:

00:00 Intro

00:16 Claude learns how to blackmail (Anthropic’s AI safety report)

03:20 Anduril’s $5B Series H

08:43 Mind Robotics and why investors can’t say no to RJ Scaringe

15:03 Vapi’s $50M Series B and the AI customer service moment

20:25 The Elon Musk founder machine: Tesla and SpaceX alumni

30:12 The startups stepping up to build data centers in space

32:50 The OpenAI trial wraps: Who trusts Sam Altman?

38:11 Outro

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CNET

First Look at Segway’s $5,299 Xaber 300 Electric Dirt Bike

Segway’s newest e-dirt bike, the Xaber 300, is now available in the U.S. and features a top speed of 60-mph, and a virtual clutch that gives you more control like you would on a gas powered dirt bike. Do you think the future of dirt bikes is electric? CNET Senior Video Producer Dillon Lopez is…

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4 days ago

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May 15, 2026

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Segway’s newest e-dirt bike, the Xaber 300, is now available in the U.S. and features a top speed of 60-mph, and a virtual clutch that gives you more control like you would on a gas powered dirt bike. Do you think the future of dirt bikes is electric? CNET Senior Video Producer Dillon Lopez is here to give you a first look at this $5,299 electric dirt bike. ⚡️🏍️ #segway #segwayxaber300 #electricdirtbike #edirtbike #dirtbike

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