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GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

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10 months ago

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Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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2 Comments

2 Comments

  1. @MichaelSchick-n7s

    November 20, 2025 at 3:56 pm

    Love this content!

    Reply

  2. @TobiasTheTraveler

    November 21, 2025 at 10:58 am

    This was amazing! #subbed And sharing my my cofounder.

    Reply

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Take a look inside Bluecore Energy, a company newly out of stealth, building a prototype nuclear power plant on a barge. Timecode Chapters: 0:00 Intro 0:29 Inside Bluecore Energy 1:07 Bluecore’s Plan 1:40 The Reactor 2:05 Water Desalination 2:41 Command Center 3:12 Bluecore Energy’s Big Goal Video Credits: Host: Jesse Orrall Scripted by: Jesse Orrall…

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Take a look inside Bluecore Energy, a company newly out of stealth, building a prototype nuclear power plant on a barge.

Timecode Chapters:
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Video Credits:
Host: Jesse Orrall
Scripted by: Jesse Orrall
Producer: Jesse Orrall
Camera: Dustin Shepard
Video Editor: Jesse Orrall
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Unbox the $1,299 iPhone 18 Pro Max in black with us 📲🖤 #iphone18promax #blackiphone #apple #unboxing #iphone18pro

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Unbox the $1,299 iPhone 18 Pro Max in black with us 📲🖤 #iphone18promax #blackiphone #apple #unboxing #iphone18pro

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One More Thing’s Bridget Carey and a very sleepy CNET team checks out the iPhone 18 Pro’s launch day at Apple’s Fifth Ave location. Meet some of the first in line to buy the device as well as get a high-five from newly appointed CEO John Ternus! Read more about it on CNET.com Video Credits:…

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One More Thing’s Bridget Carey and a very sleepy CNET team checks out the iPhone 18 Pro’s launch day at Apple’s Fifth Ave location. Meet some of the first in line to buy the device as well as get a high-five from newly appointed CEO John Ternus!

Read more about it on CNET.com

Video Credits:
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