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GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

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5 months ago

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Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences.

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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2 Comments

2 Comments

  1. @MichaelSchick-n7s

    November 20, 2025 at 3:56 pm

    Love this content!

    Reply

  2. @TobiasTheTraveler

    November 21, 2025 at 10:58 am

    This was amazing! #subbed And sharing my my cofounder.

    Reply

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CNET

Side by Side: 2015 Steam Controller vs. 2026 Steam Controller

It’s been over 10 years since Valve last came out with a Steam Controller. Here’s how the 2015 Steam Controller and the new 2026 Steam Controller look side by side 🎮 #steam #steamcontroller #valve #gaming #wirelesscontroller

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April 28, 2026

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It’s been over 10 years since Valve last came out with a Steam Controller. Here’s how the 2015 Steam Controller and the new 2026 Steam Controller look side by side 🎮 #steam #steamcontroller #valve #gaming #wirelesscontroller

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April 28, 2026

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These are the terms we refer to constantly when testing a TV, from color to brightness and shadow detail.

You can find the products mentioned in this video linked below
TCL 65 Inch Class QM8L Series | SQD-Mini-LED QLED Smart TV
Samsung 65-Inch Class OLED S95F 4K Glare Free Smart TV
*Cnet may get commission on this offer.

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0:00 Introduction
0:48 Brightness
1:34 Gamma
2:47 Color
4:21 Conclusion

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#tv #tech #oleddisplay #4k #hdr #crt #display

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The New Steam Controller Is Real! Find Out What’s Improved

Valve is bringing back the Steam Controller, and it’s a massive upgrade over the original. From the $99 price tag to where this could fit in the Valve lineup, we’re breaking down what we like, how it handles, and why this is the perfect companion for the Steam Deck, Steam Machine or any gaming PC.…

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April 27, 2026

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Valve is bringing back the Steam Controller, and it’s a massive upgrade over the original. From the $99 price tag to where this could fit in the Valve lineup, we’re breaking down what we like, how it handles, and why this is the perfect companion for the Steam Deck, Steam Machine or any gaming PC.

You can find the products mentioned in this video linked below
Steam Controller
Valve Steam Deck OLED 1TB
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Read more about the new Valve Steam Controller on CNET.com
Valve’s New Steam Controller, Coming May 4, May Be My Favorite Controller, Period

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1:00 The Original Steam Controller
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3:07 The New Charge Puck
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7:07 Steam Frame VR Talk
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#valve #steamcontroller #steam

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