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Apple to Let Users Choose Rival AI Models

Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”
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10 Comments

10 Comments

  1. @norseman4763

    May 6, 2026 at 3:13 pm

    They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version

    • @J19118

      May 6, 2026 at 3:38 pm

      Or they partner

    • @tringuyen7519

      May 6, 2026 at 4:22 pm

      Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.

  2. @Cballin

    May 6, 2026 at 3:36 pm

    Gemini FTW.

  3. @tringuyen7519

    May 6, 2026 at 4:19 pm

    Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!

  4. @melgross

    May 6, 2026 at 4:36 pm

    It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.

  5. @jamesashby4334

    May 6, 2026 at 6:07 pm

    The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.

  6. @PreeminentGame

    May 6, 2026 at 6:29 pm

    Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012

  7. @realnapster1522

    May 6, 2026 at 6:33 pm

    They need to enable Claude for voice as well. Siri is a mess

  8. @anzatzi

    May 6, 2026 at 8:52 pm

    Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
    photos, and email. This is where Apple will focus its AI development.

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Bloomberg Technology

Apple Already Developing Higher-End HomeView

Apple’s new HomeView has been a long time coming – but now, Apple is already developing a higher-end version of the device with a robotic limb, which can automatically swivel the screen toward whoever is speaking. Bloomberg’s Mark Gurman joins Ed Ludlow with the details from this week’s Power On newsletter on “Bloomberg Tech.” ——–…

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Apple’s new HomeView has been a long time coming – but now, Apple is already developing a higher-end version of the device with a robotic limb, which can automatically swivel the screen toward whoever is speaking. Bloomberg’s Mark Gurman joins Ed Ludlow with the details from this week’s Power On newsletter on “Bloomberg Tech.”
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Bloomberg Technology

Hamilton Lane: AI’s Biggest Returns Have Been Private

Hamilton Lane Executive Co-Chairman Erik Hirsch says much of the wealth created by the AI boom has so far accrued in the private markets, as companies stay private longer and tap increasingly deep pools of capital. With exposure to OpenAI and Anthropic through its venture and growth relationships, Hirsch discusses how investors can access private…

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Hamilton Lane Executive Co-Chairman Erik Hirsch says much of the wealth created by the AI boom has so far accrued in the private markets, as companies stay private longer and tap increasingly deep pools of capital. With exposure to OpenAI and Anthropic through its venture and growth relationships, Hirsch discusses how investors can access private AI companies through funds, secondaries and co-investments – and why even as some of AI’s biggest names head toward IPOs, going public is no longer the default path for most technology companies. He joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

Anthropic, Musk Offer Competing Visions for Sharing AI Wealth

Anthropic plans to dedicate 5% of its shares to a public benefit fund, offering its own approach to sharing the potential wealth created by AI as concerns grow about AI-driven labor disruption. Bloomberg’s Mike Shepard discusses how the plan differs from proposals for a government-run fund – and from Elon Musk’s pledge to give every…

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Anthropic plans to dedicate 5% of its shares to a public benefit fund, offering its own approach to sharing the potential wealth created by AI as concerns grow about AI-driven labor disruption. Bloomberg’s Mike Shepard discusses how the plan differs from proposals for a government-run fund – and from Elon Musk’s pledge to give every child in America a share of SpaceX – as technology leaders confront a broader question: who should benefit financially from the AI boom? He joins Ed Ludlow on “Bloomberg Tech.”
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