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Apple to Let Users Choose Rival AI Models

Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”
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10 Comments

10 Comments

  1. @norseman4763

    May 6, 2026 at 3:13 pm

    They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version

    • @J19118

      May 6, 2026 at 3:38 pm

      Or they partner

    • @tringuyen7519

      May 6, 2026 at 4:22 pm

      Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.

  2. @Cballin

    May 6, 2026 at 3:36 pm

    Gemini FTW.

  3. @tringuyen7519

    May 6, 2026 at 4:19 pm

    Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!

  4. @melgross

    May 6, 2026 at 4:36 pm

    It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.

  5. @jamesashby4334

    May 6, 2026 at 6:07 pm

    The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.

  6. @PreeminentGame

    May 6, 2026 at 6:29 pm

    Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012

  7. @realnapster1522

    May 6, 2026 at 6:33 pm

    They need to enable Claude for voice as well. Siri is a mess

  8. @anzatzi

    May 6, 2026 at 8:52 pm

    Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
    photos, and email. This is where Apple will focus its AI development.

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Bloomberg Technology

Tesla Deliveries Jump 25% | Bloomberg Tech 7/02/2026

Bloomberg’s Ed Ludlow breaks down reports that OpenAI is holding early-stage discussions about giving the US government a 5% equity stake. Plus, Tesla’s delivery numbers rose 25% from a year ago, beating Wall Street’s expectations by a wide margin. And, he CEO of Microsoft’s commercial business discusses the tech giant’s plan to set up a…

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Bloomberg’s Ed Ludlow breaks down reports that OpenAI is holding early-stage discussions about giving the US government a 5% equity stake. Plus, Tesla’s delivery numbers rose 25% from a year ago, beating Wall Street’s expectations by a wide margin. And, he CEO of Microsoft’s commercial business discusses the tech giant’s plan to set up a new organization with 6,000 employees to help businesses use AI.

00:00:00 – Bloomberg Tech Begins
00:01:05 – Mike Shepard, Bloomberg News
00:04:57 – Maggie Eastland, Bloomberg News
00:08:12 – Craig Trudell, Bloomberg News
00:10:38 – Stephanie Valdez Streaty, Cox Automotive
00:16:51 – Fiona Cincotta, City Index
00:23:30 – Carmen Reinicke, Bloomberg News
00:25:21 – Judson Althoff, Microsoft Commercial Business CEO
00:33:49 – Isaiah Taylor, Valar Atomics CEO
00:40:40 – Jennifer Surane, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Nuclear Reactor Powers Nvidia AI Chip in US First

Valar Atomics, a California-based nuclear startup, generated power from an advanced reactor to run an Nvidia AI chip. While just a trickle of electricity was produced, it’s the first time a next-gen reactor has done so in the US. On the heels of a demonstration of Valar’s Ward 250 reactor connecting to the Nvidia Blackwell…

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Valar Atomics, a California-based nuclear startup, generated power from an advanced reactor to run an Nvidia AI chip. While just a trickle of electricity was produced, it’s the first time a next-gen reactor has done so in the US. On the heels of a demonstration of Valar’s Ward 250 reactor connecting to the Nvidia Blackwell chip at the company’s site in Utah, Valar Atomics CEO Isaiah Taylor joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

Microsoft Shifts Strategy on Enterprise AI

Microsoft is mobilizing 6,000 employees in a new unit aimed at helping enterprise clients better utilize AI. Judson Althoff, CEO of Microsoft’s commercial business, discusses what is driving this move and what impact Microsoft hopes to see. He joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:  …

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Microsoft is mobilizing 6,000 employees in a new unit aimed at helping enterprise clients better utilize AI. Judson Althoff, CEO of Microsoft’s commercial business, discusses what is driving this move and what impact Microsoft hopes to see. He joins Ed Ludlow on “Bloomberg Tech.”
——–
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