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Apple to Let Users Choose Rival AI Models

Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”
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10 Comments

10 Comments

  1. @norseman4763

    May 6, 2026 at 3:13 pm

    They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version

    • @J19118

      May 6, 2026 at 3:38 pm

      Or they partner

    • @tringuyen7519

      May 6, 2026 at 4:22 pm

      Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.

  2. @Cballin

    May 6, 2026 at 3:36 pm

    Gemini FTW.

  3. @tringuyen7519

    May 6, 2026 at 4:19 pm

    Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!

  4. @melgross

    May 6, 2026 at 4:36 pm

    It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.

  5. @jamesashby4334

    May 6, 2026 at 6:07 pm

    The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.

  6. @PreeminentGame

    May 6, 2026 at 6:29 pm

    Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012

  7. @realnapster1522

    May 6, 2026 at 6:33 pm

    They need to enable Claude for voice as well. Siri is a mess

  8. @anzatzi

    May 6, 2026 at 8:52 pm

    Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
    photos, and email. This is where Apple will focus its AI development.

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Bloomberg Technology

AMD Soars on Blockbuster AI-Fueled Forecast | Bloomberg Tech 5/6/2026

Bloomberg’s Caroline Hyde discusses Advanced Micro Devices’ strong forecast that sent shares climbing. Plus, Disney posts stronger than expected results on the back of earnings thanks to improved profitability at its streaming business. And, Uber’s CFO talks about the ride-hailing giant’s push into premium offerings as the company posts a second-quarter outlook that beat expectations.…

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Bloomberg’s Caroline Hyde discusses Advanced Micro Devices’ strong forecast that sent shares climbing. Plus, Disney posts stronger than expected results on the back of earnings thanks to improved profitability at its streaming business. And, Uber’s CFO talks about the ride-hailing giant’s push into premium offerings as the company posts a second-quarter outlook that beat expectations.

Chapters:
00:00:00 – Intro
00:03:45 – AMD Gets Boost From Renewed CPU Demand
00:09:50 – Disney Films, Parks Lift Profit
00:14:44 – Uber CFO Balaji Krishnamurthy
00:32:26 – Apple to Let Users Choose Rival AI Models
——–
“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Uber Signals Growing US Demand

Uber delivered a better-than-expected forecast, signaling that robust demand from US commuters and travelers will offset the impact from geopolitical tensions in the Middle East. Uber CFO Balaji Krishnamurthy spoke with Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with…

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Uber delivered a better-than-expected forecast, signaling that robust demand from US commuters and travelers will offset the impact from geopolitical tensions in the Middle East. Uber CFO Balaji Krishnamurthy spoke with Caroline Hyde on “Bloomberg Tech.”
——–
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Bloomberg Technology

Apple to Let Users Choose Rival AI Models Across Its iOS 27 Features

Apple is set to revamp Siri and will let users choose from a range of outside artificial intelligence services to power features across its software, building on a strategy to turn its devices into a comprehensive AI platform. Mark Gurman explains ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest…

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Apple is set to revamp Siri and will let users choose from a range of outside artificial intelligence services to power features across its software, building on a strategy to turn its devices into a comprehensive AI platform. Mark Gurman explains
——–
Like this video? Subscribe to Bloomberg Technology on YouTube:

 
Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

 
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