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Tech companies have shut out millions. Apple, Google and Netflix now want to change that

When tech companies roll out new products, they’re not always thinking about making them accessible to people with disabilities. This shuts millions of people out. Thankfully, more organizations and events like Global Accessibility Awareness Day are shedding light on this issue, pushing tech giants like Apple, Google and Netflix to make their offerings available to…

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When tech companies roll out new products, they’re not always thinking about making them accessible to people with disabilities. This shuts millions of people out. Thankfully, more organizations and events like Global Accessibility Awareness Day are shedding light on this issue, pushing tech giants like Apple, Google and Netflix to make their offerings available to everyone. There’s been significant progress over the last several years, but disability advocates like Zach Anner and Tatiana Lee note there’s a long road ahead before everyone is fully included in product designs and rollouts.

Zach Anner:
Tatiana Lee:
Global Accessibility Awareness Day:

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When you have a disability your life 
often moves faster than your body does.  

This is Zach Anner, he’s a comedian host and 
writer and he recently started doing tech reviews on YouTube.

As someone with cerebral palsy, he’s 
making these videos to show just how important  

tech can be for people with disabilities. But there are many people with disabilities who  

aren’t able to use tech that many of us take for 
granted. I’m Abrar Al-Heeti and we’ll be exploring  

just how accessible apps and modern technology 
really are; and what can be done to improve them.

Just about every element of our lives takes 
place online now, from where we shop, to what  

we watch, to how we communicate. But for people 
with disabilities these everyday tasks can be  

especially difficult when platforms and services 
aren’t designed with their needs in mind.  

Accessibility isn’t always top of mind for 
developers or engineers which is why it’s often  

overlooked. Twitter recently faced backlash when 
it launched its voice tweets feature. People in the  

disability community were quick to point out that 
it didn’t have closed captioning, so people who are  

deaf or hard of hearing couldn’t use it. Twitter 
later said it would add transcriptions but that  

was only after people called it out. When you’re 
thinking about uh introducing like a new product  

category or feature it’s just like get the 
feedback from the disability community first and  

not like an afterthought. People with disabilities 
often worry about whether they’ll be able to use  

new devices and features. When the first iphone 
came out in 2007 its functions weren’t fully  

accessible to everyone including people who are 
blind. It wasn’t until the iPhone 3Gs came out  

two years later that apple introduced voiceover. A screen reading technology that’s part of iOS.

Now people who are blind can more easily check 
their calendars send emails and follow maps.  

Outlook email body multi-line text field google 
has also been working to make its products more  

accessible. Some of the apps it’s recently launched 
include sound amplifier and live transcribe. Which  

help people who are deaf or hard of hearing follow 
a conversation. There’s also the lookout app, which  

helps people who are blind or visually impaired 
use their phone’s camera to read food labels  

find objects around a room or scan documents 
and money. Kind minis caramel almond and sea  

salt minus 0.7 ounce. Wearables like smart 
watches are also incorporating accessibility , 

google recently launched a feature called sound 
notifications which alerts people with hearing  

loss about critical household sounds like dogs 
barking appliances beeping or water running. Still  

many companies haven’t put as much effort into 
making their products and services more inclusive . 

Overlooking accessible design from the start shuts 
millions of people out. To me tech is the most  

exciting uh area because there’s so much that 
you can do around accessibility to create  

universal access for people. Tatiana Lee is an 
actress model and activist with spina bifida,  

meaning her spine and spinal cord didn’t 
form properly at birth. She says when she  

was born the hospital and doctors asked her 
mom if she wanted to institutionalize her.  

Thankfully her mom said no but many other parents 
took that option. Where we need to get to is this  

idea of people with disabilities being a part of 
a social model and the social model is there’s  

nothing wrong with people with disabilities the 
problem is the lack of accessibility and access  

that is a burden on the person with a disability 
to be able to fully live out their lives.  

Americans with disabilities are nearly 
three times as likely to never go online.  

They’re also around 20 percent less likely to 
subscribe to home broadband and own a computer  

smartphone or tablet. A whopping 98% of us websites 
aren’t fully accessible and you may be thinking if  

so many americans are being left out why haven’t 
lawmakers tackled the issue? Well it’s a bit more  

complicated than just passing legislation when the 
americans with disabilities act was passed in 1990  

it helped make physical spaces more accessible by 
requiring accommodations like wheelchair ramps and  

elevators. But it hasn’t been as effective 
at making digital spaces more accessible. 

That’s because so much has changed since the 
law was passed. 30 years ago we didn’t have  

smartphones or widespread access to computers we 
didn’t rely on the internet to handle everyday  

tasks the way we do now. Digital accessibility 
compliance just hasn’t kept up with the times.  

We think about other laws that have been put into 
place um back some years ago that have literally  

allowed society to put people with disabilities 
into institutions. And so because of that people  

aren’t thinking about us, they aren’t thinking 
about us as consumers, they aren’t thinking about  

us as positive representation because to them, we 
need to be eliminated. Web accessibility became a  

hot topic after Domino’s Pizza asked the supreme 
court to review a case involving a blind customer.  

Guillermo Robles sued the restaurant in 2016 after 
he wasn’t able to order a custom Domino’s pizza  

online, even with screen reading technology. The 
appeals court in the 9th circuit sided with Robles  

ruling the A.D.A. does in fact apply to apps and 
websites of businesses with physical locations.  

The supreme court declined to hear the case in 
2019 meaning the lower court’s decision stands.

So, while the courts have ruled that the 
internet is covered under the A.D.A.  

it’s typically up to us to report any issues. 
Experts say there isn’t enough accountability at  

higher levels to make sure digital information 
from federal departments and agencies is fully  

accessible. This includes information on important 
processes like voter registration or covid19 data.  

Accessibility challenges have also forced 
streaming apps like Netflix and Hulu  

to rethink how they show content. In 2016 and 
2017 after being called out by the American  

Council of the Blind, Netflix and Hulu said 
they would add audio description, so that  

blind and visually impaired people can better 
understand what’s happening in a show or movie.  

Both companies also said they would make their 
sites and apps accessible through screen readers.  

Thankfully more organizations are stepping 
up to promote digital accessibility.  

There’s actually an entire event dedicated to this 
in may called global accessibility awareness day. 

Jenison Asuncion is GAAD’s co-founder. The 
purpose of GAAD was really to get your everyday  

developer, designer, product 
manager to spend some part of that day  

thinking about, learning about, discussing uh 
all aspects of digital access and inclusion  

for the over one billion people with 
different disabilities or impairments.  

To celebrate global accessibility awareness day’s 
10th anniversary this year the co-founders are  

launching the GAAD foundation. Which includes a 
series of initiatives designed to incorporate  

accessibility into products and services. What we 
are doing and what we will do is create a platform  

for the average designer, developer to just
go online and immediately connect with  

someone with a disability or impairment. And just 
have that conversation; ‘Hey what do you do to  

use the internet? What do you do to use the mobile 
app? what assistive technology do you use?’ and just  

have that open conversation. The internet has also 
opened the door for people to share their thoughts  

struggles and experiences through blogs and 
social media just like Zack does on YouTube.  

This shows just how important it is to make sure 
these platforms are fully accessible to everyone.  

What most people would consider a convenience 
becomes actually kind of life-changing for someone  

like me. It makes it so i can spend less time 
on logistics and more time just living my life.  

Thank you so much for watching. If you want to 
learn more about tech and accessibility visit  

cnet.com where we just kicked off this year’s 
series of tech enabled stories linked in the  

description below. Also, be sure to like and 
subscribe to cnet for more on all things tech.  

And finally follow me on twitter 
at @al-heeti_3. See you.

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38 Comments

38 Comments

  1. zero karl

    May 20, 2021 at 12:31 pm

    Not a first comment. appreciate it 🙂

  2. E39 Purist

    May 20, 2021 at 12:33 pm

    Loved Zach Anner in rooster teeth content and his own.

  3. E39 Purist

    May 20, 2021 at 12:33 pm

    Question: How did Twitter change the world?

    • STE Show

      May 20, 2021 at 12:35 pm

      Stay tuned to find out

    • PSYCHO

      May 23, 2021 at 12:40 pm

      Find out on the next episode of DRAGON BALL Z……

  4. Luz Rodriguez

    May 20, 2021 at 12:34 pm

    😊😊😊😊😊😊

  5. STE Show

    May 20, 2021 at 12:37 pm

    One day, tech will take us over completely

  6. Leon Newhall

    May 20, 2021 at 12:49 pm

    This is an ignorant video this stuff wasn’t accessible in the beginning because handicap people are a small percentage of the Salesforce this country is driven by sale not my feelings.

    • Manny

      May 20, 2021 at 1:07 pm

      You’re the ignorant one here. What if it was your mom, your sister or daughter? Wouldn’t you want them to be able to experience and enjoy the same things? You’re lucky if you don’t need assistance.

    • Gary Korzelius

      May 20, 2021 at 2:28 pm

      But for the grace of God go I

    • Kady H

      May 20, 2021 at 4:12 pm

      Your going to regret that if you become disabled in your life.

    • nobrainerneeded

      May 20, 2021 at 5:27 pm

      And yet you still posted this r/wooosh comment…

  7. Bryan Merton

    May 20, 2021 at 12:49 pm

    Excellent video!

  8. Yathuprem S

    May 20, 2021 at 1:29 pm

    Nice video. Well done

  9. Zakaria Ali

    May 20, 2021 at 1:52 pm

    Finally a hijabi!! Alhamdulillah

    • First Name Last Name

      May 20, 2021 at 2:21 pm

      Lmao, Alhamdulillah

  10. Steven Mancera

    May 20, 2021 at 1:55 pm

    As a normally abled person, I’m able to benefit from these accessibility features too. As simple as AI closed captions for some moments on videos that I myself cannot fully recognize, or object recognition to searching an object that I myself don’t know, or voice typing or dictations when situations like I cannot physically interact with my device, a brief inconvenience that some disabled people live by their whole life.

  11. Remington Howell

    May 20, 2021 at 2:10 pm

    That is my life every day as a vision impaired and hard of hearing

  12. Drew Bottorff

    May 20, 2021 at 2:17 pm

    great video!

  13. Gary Korzelius

    May 20, 2021 at 2:27 pm

    I think it is time for an amendment to ADA. Tech companies should be jumping at the chance to grab up all these users. Think of the ratings boost, and revenue if you can’t just do it to be humane.

  14. Mujtaba Suhrawardy

    May 20, 2021 at 2:28 pm

    ABRAR! Good to finally see you in a CNET video!

  15. juan diego serrano cardenas

    May 20, 2021 at 3:51 pm

    Very important topic and we’ll explained. Would be great to see Abrar reporting more on camera at CNET.

    • Patrick Taillon

      May 20, 2021 at 4:51 pm

      Agree.

    • Youngken

      May 21, 2021 at 5:15 am

      Agree 🙏🏼

  16. Dzhumanazarov Tilek

    May 20, 2021 at 4:29 pm

    Making Products accessible for everyone is very important. As a beginner UX designer I always try to make the experience of interacting with my prototypes as pleasant as possible.

  17. Dzhumanazarov Tilek

    May 20, 2021 at 4:29 pm

    Making Products accessible for everyone is very important. As a beginner UX designer I always try to make the experience of interacting with my prototypes as pleasant for everyone as possible.

  18. SP

    May 20, 2021 at 9:25 pm

    Well done, Abrar.

  19. thumbtak

    May 20, 2021 at 10:31 pm

    I don’t use iphone. I don’t use twitter. I don’t use netflix.

  20. JM Ulan

    May 20, 2021 at 10:42 pm

    Thanks, CNET Team! This message is powerful and meaningful

  21. Abdennacer Ayeb

    May 21, 2021 at 1:29 am

    I don’t use twitter and netflix and i think there is no need for them to me and a lot of people in my country at least for the next years.

  22. Michael b

    May 21, 2021 at 2:57 am

    Yes..and lately ppl with any type of physical disabilities have been taken a back seat..especially now since every little thing is labeled as disability

  23. Nekminute

    May 21, 2021 at 5:06 am

    it puts the lotion in the basket

    • PSYCHO

      May 23, 2021 at 12:41 pm

      The Silence of the Lambs. 👍

  24. Tango Cash

    May 21, 2021 at 7:04 am

    Really important topic and nice host.

  25. B2

    May 21, 2021 at 3:24 pm

    Good work cnet 👍

  26. John Gyver

    May 22, 2021 at 11:17 am

    It’s all about the money. When someone makes an app/website etc, making it disabled-people-friendly often requires some additional effort/time/money and possibly some aesthetics sacrifice – e.g. large buttons that would be better for visually-impaired may look ugly for the rest of us. And as a software/website developer I’ll ask myself: “Is it worth it?” “Will enough disabled people use my product and generate the money to compensate me for making my product disabled-people-friendly?” If the answer for that question was “yes”, we’d have more disabled-friendly products…
    Maybe some government incentive program is the solution, I don’t know.

  27. 平和

    May 22, 2021 at 5:12 pm

    Excellent video!

  28. Jon

    May 22, 2021 at 6:54 pm

    It should be a legal requirement for all corporations to include disability access in any product. To exclude people shows an ignorant arrogance. None compliance should incur hefty monetary fines without court rulings.

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