For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:
– Future adoption for Bored Ape Yacht Club
– Growing Starbucks’s NFT-based loyalty program
– What agencies and brands need to know about web3
– How to get started in the NFT space

(0:00) Introduction
(1:10) Building online mentorships
(3:10) Onboarding into crypto
(8:13) The high value of some NFTs
(9:56) How NFTs could change society
(12:33) NFT rewards and branding opportunities
(15:53) Rapid fire
(20:00) A Growth year fr 2024
(22:35) Dookie Dash and Bored APe community
(25:02) Starbucks Odyssey community
(32:50) Starbucks Odyssey secondary market
(35:15) Web3 consulting
(37:40) Best advice for people in web3

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.