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Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski)

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain. He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with…

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3 years ago

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For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:
– Future adoption for Bored Ape Yacht Club
– Growing Starbucks’s NFT-based loyalty program
– What agencies and brands need to know about web3
– How to get started in the NFT space

(0:00) Introduction
(1:10) Building online mentorships
(3:10) Onboarding into crypto
(8:13) The high value of some NFTs
(9:56) How NFTs could change society
(12:33) NFT rewards and branding opportunities
(15:53) Rapid fire
(20:00) A Growth year fr 2024
(22:35) Dookie Dash and Bored APe community
(25:02) Starbucks Odyssey community
(32:50) Starbucks Odyssey secondary market
(35:15) Web3 consulting
(37:40) Best advice for people in web3

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

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CNET

Unboxing Apple’s $299 HomeView Smart Home Hub in Rose Pink

The only right HomeView for your pink Barbie dream house 💞🏠🍎 CNET Editor at Large Bridget Carey went to pick up Apple’s new smart home hub in rose pink. Let’s unbox it and here are some of her first impressions. Drop any questions you may have about the HomeView in the comments 👇 Add CNET…

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November 13, 2026

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The only right HomeView for your pink Barbie dream house 💞🏠🍎

CNET Editor at Large Bridget Carey went to pick up Apple’s new smart home hub in rose pink. Let’s unbox it and here are some of her first impressions. Drop any questions you may have about the HomeView in the comments 👇

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People & Blogs

Turns out, your group chat might be more powerful than you think. #TEDTalks

Katie Paris quit her career in Washington, DC, to figure out how to make politics feel less like strangers shouting at each other and more like friends looking out for each other. In this practical talk, she reveals why conversations between real people can have a bigger impact on elections than anything millions of campaign…

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November 13, 2026

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Katie Paris quit her career in Washington, DC, to figure out how to make politics feel less like strangers shouting at each other and more like friends looking out for each other. In this practical talk, she reveals why conversations between real people can have a bigger impact on elections than anything millions of campaign dollars can buy.

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CNET

SpaceX Starship Flight Test 15: Everything That Happened in 12 Minutes

SpaceX successfully launched Starship Flight Test 15 from Starbase, Texas, and was able to get the ship into orbit, where it deployed 26 Starlink satellites. The Super Heavy Booster booster splashed down off the coast of the Gulf of Mexico, and SpaceX will attempt to catch Starship back on its launchpad on Saturday, Nov 14,…

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November 13, 2026

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SpaceX successfully launched Starship Flight Test 15 from Starbase, Texas, and was able to get the ship into orbit, where it deployed 26 Starlink satellites. The Super Heavy Booster booster splashed down off the coast of the Gulf of Mexico, and SpaceX will attempt to catch Starship back on its launchpad on Saturday, Nov 14, in the afternoon.

Read more about the launch on CNET.com
SpaceX Attempts History Friday With the First-Ever Double Catch

Timecode Chapters:
0:00 Liftoff & Max Q
2:38 Hot Staging & Boostback Burn
4:53 Super Heavy Abort & Offshore Splashdown
6:16 Second Engine Cutoff (SECO)
7:46 Flight Control Update & Abort Analysis
9:20 Starlink V3 Satellite Deployment
10:30 Coast Phase & Mission Checkpoint

Video Credits:
Producer: Stephen Beacham
Thumbnail Designer: Stephen Beacham

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#spacex #starship #elonmusk #space #spacenews #spaceexploration

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