Connect with us

Starbucks Odyssey’s community lead expected NFT brand building to expand (w/ Steve Kaczynski)

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain. He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with…

Published

2 years ago

on

For this week’s episode, Jacquelyn interviewed Steve Kaczynski, co-author of the book “The Everything Token,” and co-host of a web3 morning show Coffee with Captain.

He also co-authored the first Harvard Business Review article about NFTs and outside of that, he consults with agencies and brands about building their web3 strategies including his role with Starbucks where he is a community lead for its NFT-focused loyalty program, Starbucks Odyssey.

Before getting into the web3 world, Steve worked in communications and marketing roles at places for over 15 years.

Jacquelyn and Steve discuss what got him interested in NFTs, how important it is to build understanding for the sector and why communities matter more than floor prices.

They also dive into:
– Future adoption for Bored Ape Yacht Club
– Growing Starbucks’s NFT-based loyalty program
– What agencies and brands need to know about web3
– How to get started in the NFT space

(0:00) Introduction
(1:10) Building online mentorships
(3:10) Onboarding into crypto
(8:13) The high value of some NFTs
(9:56) How NFTs could change society
(12:33) NFT rewards and branding opportunities
(15:53) Rapid fire
(20:00) A Growth year fr 2024
(22:35) Dookie Dash and Bored APe community
(25:02) Starbucks Odyssey community
(32:50) Starbucks Odyssey secondary market
(35:15) Web3 consulting
(37:40) Best advice for people in web3

Chain Reaction comes out every Thursday at 12:00 p.m. ET, so be sure to subscribe to us on Apple Podcasts, Spotify or your favorite pod platform to keep up with the action.

Related Topics:
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

CNET

Foldable Phones Live Q&A and What to Expect at Samsung’s Galaxy Unpacked Event

Join us as we dive into the world of foldable phones and pontificate about what’s on the horizon for Samsung at its upcoming Galaxy Unpacked summer event. CNET’s mobile team will be taking your questions live and breaking down Samsung’s newest foldable screen tech. Read more about Samsung’s Galaxy Unpacked summer event on CNET.com Samsung’s…

Published

1 day ago

on

July 15, 2026

By

Join us as we dive into the world of foldable phones and pontificate about what’s on the horizon for Samsung at its upcoming Galaxy Unpacked summer event. CNET’s mobile team will be taking your questions live and breaking down Samsung’s newest foldable screen tech.

Read more about Samsung’s Galaxy Unpacked summer event on CNET.com
Samsung’s Galaxy Unpacked Event: We Expect Weird Foldables, Funky AI Glasses and More

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

#foldable #foldablephone #samsung #motorola #google #pixel #pixelfold #galaxyfold #phone

Continue Reading

Science & Technology

Inside Ode with Anthropic, the startup betting AI services are the future of enterprise| Equity

Can a handful of engineers really do the work of an army of consultants? That’s the bet behind Ode with Anthropic — the joint venture dedicated to embedding forward-deployed engineers in enterprise firms, backed by Anthropic, Blackstone, Hellman & Friedman, Goldman Sachs and others. On this episode of TechCrunch’s Equity podcast, Rebecca Bellan sits down…

Published

1 day ago

on

July 15, 2026

By

Can a handful of engineers really do the work of an army of consultants? That’s the bet behind Ode with Anthropic — the joint venture dedicated to embedding forward-deployed engineers in enterprise firms, backed by Anthropic, Blackstone, Hellman & Friedman, Goldman Sachs and others.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan sits down with Ode’s leaders Chris Taylor and Eddie Siegel, who founded Fractional AI, the applied AI services startup that Ode acquired earlier this year to serve as the new venture’s core. The three discuss why so many enterprise AI pilots never make it to production and why they think AI-native services are about to become one of the biggest categories in tech.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

00:30 Fractional AI becomes “Ode with Anthropic”

1:13 Why non-AI companies are the real AI winners

2:04 Working with Blackstone, Anthropic, and beyond

3:05 Inside a real project: fixing LogicGate’s bottleneck

7:29 How long does it take from hypothesis to production?

9:19 Measuring ROI: revenue, efficiency, and evals

16:37 Model choice vs. workflow redesign, and why it’s Claude-first

23:10 Hiring generalists over specialized AI talent

26:39 Can this scale without turning into another consulting firm?

30:49 Outro

Continue Reading

Entertainment

How Trees Communicate

Forest conservation scientist Dominick DellaSala joins WIRED to answer the internet’s burning questions about trees. What did ancient forests look like? What do tree rings really prove? Do rainforests create rain or does rain create rainforests? Answers to these questions and many more await on Forest Support. #Nature #Trees #Rainforest Still haven’t subscribed to WIRED…

Published

1 day ago

on

July 15, 2026

By

Forest conservation scientist Dominick DellaSala joins WIRED to answer the internet’s burning questions about trees. What did ancient forests look like? What do tree rings really prove? Do rainforests create rain or does rain create rainforests? Answers to these questions and many more await on Forest Support.

#Nature #Trees #Rainforest

Still haven’t subscribed to WIRED on YouTube? ►►
Listen to the Uncanny Valley podcast ►►
Want more WIRED? Get the magazine ►►

Follow WIRED:
Instagram ►►
Twitter ►►
Facebook ►►
Tik Tok ►►

ABOUT WIRED
WIRED is where tomorrow is realized.

Continue Reading

Trending