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Jennifer Aaker and Naomi Bagdonas: Why great leaders take humor seriously | TED

There’s a mistaken belief in today’s working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford’s Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor:…

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There’s a mistaken belief in today’s working world that leaders need to be serious all the time to be taken seriously. The research tells a different story. Based on the course they teach at Stanford’s Graduate School of Business, behavioral scientist Jennifer Aaker and corporate strategist Naomi Bagdonas delve into the surprising power of humor: why it’s a secret weapon to build bonds, power, creativity and resilience — and how we can all have more of it.

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37 Comments

37 Comments

  1. Patrick V. Soares

    February 3, 2022 at 4:16 pm

    Excelente ????????????

  2. Gabby R

    February 3, 2022 at 4:40 pm

    Love this! Thank you!

  3. Derrick Mickle

    February 3, 2022 at 4:43 pm

    This duo’s book on humor in the workplace is amazing. Glad to see they made a TED talk to spread the word that humor is an under appreciated skill in work spaces.

  4. jamesy

    February 3, 2022 at 4:58 pm

    My favorite CEO/corporate joke was “hey government we made some really bad calls and now need a bailout to save our company so people don’t lose their jobs, Company gets money and then says oh no we changed our minds we’re going to fire people and give our CEOs a huge raise and bonuses with the money” apparently thats a timeless classic cause I hear it every few years

  5. Ligia Sommers

    February 3, 2022 at 5:05 pm

    Wonderful, fun and helpful ????????????✨

  6. Antoine Trépanier

    February 3, 2022 at 5:11 pm

    You remember the good ol’, days when TED used to be about technology, engineering and design?

  7. SHUVO 46 FF

    February 3, 2022 at 5:33 pm

    I like this Channel

  8. Eli Nope

    February 3, 2022 at 5:42 pm

    The FED quantitative easing killed humor under Janet Yellen. If you virtue signal the “right” thing, they will pump up your corporation with printed money.

    They hate the white people and the men. They also hate human nature, both men and women’s.

    Want to hear a joke? Inflation is occuring at the rate the FED is telling to the public.

  9. rosie roseberry

    February 3, 2022 at 5:54 pm

    Two white ladies saving comedy. We are doomed.????

  10. Keturah Spencer

    February 3, 2022 at 6:15 pm

    “When we’re kids the answer is yes.” Not always

  11. chyfields

    February 3, 2022 at 6:24 pm

    Kermit liked this video. ????

  12. Andy Cordy

    February 3, 2022 at 6:51 pm

    Point proven! I can’t imagine anyone less likely than Madeleine Albright to make light of diplomatic objectives.

  13. lin90210

    February 3, 2022 at 6:52 pm

    Made me chuckle a lot. Thank you for the video

  14. Nancy Cornett

    February 3, 2022 at 7:07 pm

    Thanks! I needed that!

  15. B Z

    February 3, 2022 at 7:46 pm

    Are these the same workplace joksters who spread vulgar gossip around at work?

    I know the “humor” you mean ????

  16. mimprincesa

    February 3, 2022 at 7:47 pm

    I appreciate humour but am slow and suck at making jokes ):

  17. youcouldnt bustagrape

    February 3, 2022 at 7:53 pm

    It’s just that girls being funny is as rare as someone using their turn signals.

  18. Jedi Master Ted

    February 3, 2022 at 8:15 pm

    Ladies you are wonderful, and the work you are doing is beyond vital, thank you. And that “because we are, human” line was one less word away from killing.

  19. Jedi Master Ted

    February 3, 2022 at 8:15 pm

    Ladies you are wonderful, Sincerely, Thank you. That “because we are, human” line woulda killed raucously out loud as well if you let the audiences unanimously internal human being, obviously implied, be the cleverly spoken internal punchline. Don’t hunt what’s before you.

  20. Zenn Exile

    February 3, 2022 at 9:15 pm

    There are no such things as great leaders. Only delusional followers willing to sacrifice their own lives so that someone else can steal their efforts and live an even bigger more valuable dream. And somehow you make yourselves believe that your dreams are worthless, and that great leader should be given all the effort you would have wasted on your own pathetic useless dreams, so they can live one really grand dream, worthy of existing.

    How the holy fukpotato do you people convince yourselves that’s not a nightmare made flesh? You can’t all have an extra chromosome or faulty wires, so what gives?

  21. praful Kumar Singh.official

    February 3, 2022 at 9:24 pm

    Super

  22. praful Kumar Singh.official

    February 3, 2022 at 9:24 pm

    Beautiful

  23. Manav Kataria

    February 3, 2022 at 10:14 pm

    Managers worried about the great resignation be like: My employees are all demotivated. Let’s make them do improv! ????????????

  24. Mateusz Czajkowski

    February 4, 2022 at 12:37 am

    why disable dislikes on something that makes sense

  25. Green Coffee

    February 4, 2022 at 9:05 am

    I wish my boss sees this

  26. もりかい

    February 4, 2022 at 9:17 am

    0:04

  27. Rosalind Martin

    February 4, 2022 at 2:08 pm

    Uh uh … “Best” is fine????????

  28. J

    February 4, 2022 at 2:50 pm

    Irony is that their talk sounds so serious… ????

  29. Mama Ritz

    February 5, 2022 at 2:00 am

    I’m thankful my current manager and my work mates found the balance of efficiency and humour at work.. I feel more productive and motivated to go to work. I never leave work without laughing.

  30. Ratling Gull

    February 5, 2022 at 6:00 am

    Why are TED comments filled with such outdated cliche viewpoints?

  31. Paul Jack Vasilyev

    February 6, 2022 at 9:33 am

    A guest on The Wall Street Journal Report spoke sometime last week about making over $631,000 in 4months with a capital of $100,000, which made me realize that as a beginner i have alot to learn, so please assist me with any pointers or tips that would help me make this much profit.

    • Paul Jack Vasilyev

      February 6, 2022 at 9:34 am

      @Rose Allen I watch youtube videos and take courses, baby steps but it works for me.

    • Rose Allen

      February 6, 2022 at 9:35 am

      @Paul Jack Vasilyev I’m a new investor as well and I use a broker ASHLEY AIRAGAHI , she’s been guiding me with my investment since I began late Nov and I’ve been able to accrue a profit of $426,000 with a principal of $85,000

    • Paul Jack Vasilyev

      February 6, 2022 at 9:35 am

      @Rose Allen That’s Amazing…

    • Paul Jack Vasilyev

      February 6, 2022 at 9:35 am

      @Rose Allen Wow I always wanted to invest with a professional but I never knew how to go about it please how do I reach ASHLEY AIRAGAHI and how does she help investors?

    • Rose Allen

      February 6, 2022 at 9:36 am

      @Paul Jack Vasilyev She helps investors by guiding them when you search her name on the web.

  32. Mr. Bob Dobalina • 93 years

    February 6, 2022 at 6:24 pm

    Book name: “Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)”

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