Bloomberg Technology

Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Published

2 months ago

February 17, 2026

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

@skullfc4215

February 17, 2026 at 2:58 pm

Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

Reply
@Ch3ckman

February 17, 2026 at 4:14 pm

19 billion is a lot of money to spend on this

Reply

Bloomberg Technology

Intel Joins Musk’s Terafab Project With Tesla, SpaceX, xAI | Bloomberg Tech 4/7/2026

Published

1 day ago

April 7, 2026

CYBER TECH TV

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Intel’s plan to join Elon Musk’s Terafab project with Tesla, SpaceX, and xAI. Plus, Broadcom and Google expand an agreement with Anthropic to power the AI startup’s burgeoning operations. And Bill Ackman looks to make a deal for the world’s largest music company, Universal Music Group.
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

NASA Crew Loops Moon and Heads Home

The crew of Artemis II is on their way back to Earth after breaking the record for distance traveled by humans into deep space and viewing the far side of the moon. Ed Ludlow and Caroline Hyde discuss milestones and what comes next on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on…

Published

1 day ago

April 7, 2026

CYBER TECH TV

The crew of Artemis II is on their way back to Earth after breaking the record for distance traveled by humans into deep space and viewing the far side of the moon. Ed Ludlow and Caroline Hyde discuss milestones and what comes next on “Bloomberg Tech.”
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Bloomberg Technology

Identifying Nonobvious AI Winners

The HumanX conference is underway, highlighting developments in AI. Wesley Chan, managing partner at FPV, discusses some of the nonobvious industries where startups are leveraging AI. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology”…

Published

1 day ago

April 7, 2026

CYBER TECH TV

The HumanX conference is underway, highlighting developments in AI. Wesley Chan, managing partner at FPV, discusses some of the nonobvious industries where startups are leveraging AI. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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