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Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance.…

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Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

2 Comments

  1. @skullfc4215

    February 17, 2026 at 2:58 pm

    Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

    Reply

  2. @Ch3ckman

    February 17, 2026 at 4:14 pm

    19 billion is a lot of money to spend on this

    Reply

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Bloomberg Technology

Flow Engineering Raises $50M to Bring AI to Hardware

As AI is moving beyond software and deeper into the physical world, Flow Engineering just raised $50 million at a $750 million valuation to help companies use AI agents to design and build hardware. Flow Engineering founder and CEO Pari Singh and Roelof Botha, Flow investor and board member – formerly at Sequoia Capital –…

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September 30, 2026

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As AI is moving beyond software and deeper into the physical world, Flow Engineering just raised $50 million at a $750 million valuation to help companies use AI agents to design and build hardware. Flow Engineering founder and CEO Pari Singh and Roelof Botha, Flow investor and board member – formerly at Sequoia Capital – join Ed Ludlow to discuss how faster hardware development could support a broader revival of US manufacturing. They speak on “Bloomberg Tech.”
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Bloomberg Technology

OpenAI’s $30B Bet, Trump’s AI Safety Shift and Apple’s Next Act

Bloomberg’s Ed Ludlow breaks down OpenAI’s plan to raise at least $30 billion from investors in a new round of funding after pushing back its plans for an IPO. Plus, President Trump supports using outside auditors to assess the safety of AI systems after meeting with Silicon Valley leaders; and Apple keeps pushing the envelope…

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Bloomberg’s Ed Ludlow breaks down OpenAI’s plan to raise at least $30 billion from investors in a new round of funding after pushing back its plans for an IPO. Plus, President Trump supports using outside auditors to assess the safety of AI systems after meeting with Silicon Valley leaders; and Apple keeps pushing the envelope under new CEO John Ternus with plans to make its foray into the smart-home market.

00:00:00 – Bloomberg Tech Begins
00:01:06 – Seth Fiegerman, Bloomberg News
00:04:59 – Michael Shepard, Bloomberg News
00:08:57 – Michael Intrator, CoreWeave CEO
00:17:33 – Dino Mavrookas, Saronic CEO
00:26:21 – Beth Kindig, I/O Fund
00:29:03 – Pari Singh, Flow Engineering & Roelof Botha, Flow Investor
00:40:20 – Dana Woolman, Bloomberg News
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Saronic CEO: ‘Speed Is Everything’ in Shipbuilding

Saronic is breaking ground on what it says will be the largest and most advanced shipyard in America. Saronic co-founder and CEO Dino Mavrookas joins Ed Ludlow to discuss how its Port Alpha in Brownsville, Texas, is at the center of the defense tech company’s push to rapidly scale production of autonomous ships. He speaks…

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September 30, 2026

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Saronic is breaking ground on what it says will be the largest and most advanced shipyard in America. Saronic co-founder and CEO Dino Mavrookas joins Ed Ludlow to discuss how its Port Alpha in Brownsville, Texas, is at the center of the defense tech company’s push to rapidly scale production of autonomous ships. He speaks on “Bloomberg Tech.”
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