Bloomberg Technology

Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Published

2 months ago

February 17, 2026

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

@skullfc4215

February 17, 2026 at 2:58 pm

Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

Reply
@Ch3ckman

February 17, 2026 at 4:14 pm

19 billion is a lot of money to spend on this

Reply

Bloomberg Technology

Stripe’s Push to Bring AI to Payments, Commerce

Stripe announced several new AI tools Wednesday, including a new partnership with Google, aimed at building AI tools for payments and commerce. Stripe President and co-founder John Collison discusses the company’s AI strategy with Bloomberg Tech’s Ed Ludlow. ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of…

Published

15 hours ago

April 29, 2026

CYBER TECH TV

Stripe announced several new AI tools Wednesday, including a new partnership with Google, aimed at building AI tools for payments and commerce. Stripe President and co-founder John Collison discusses the company’s AI strategy with Bloomberg Tech’s Ed Ludlow.
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Bloomberg Technology

80 Seconds of Big Tech Earnings To Set Market’s Fate | Bloomberg Tech 4/29/2026

Published

16 hours ago

April 29, 2026

CYBER TECH TV

Bloomberg’s Caroline Hyde and Ed Ludlow discuss expectations for big tech earnings as investors prepare for Microsoft, Meta, Google, and Amazon to report earnings after the market closes. Plus, SoFi CEO Anthony Noto discusses investors’ reaction to the financial services company’s earnings as its shares fall. And, Elon Musk continues testifying in his suit against OpenAI over the startup’s pivot from a charity to a for-profit business.
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Bloomberg Technology

SoFi Shares Fall on Higher-Than-Expected Expenses

SoFi shares fell after the company released its quarterly results. SoFi CEO Anthony Noto says investors appear to be reading its decision to maintain its full-year guidance as a sign of uncertainty. Noto speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch…

Published

17 hours ago

April 29, 2026

CYBER TECH TV

SoFi shares fell after the company released its quarterly results. SoFi CEO Anthony Noto says investors appear to be reading its decision to maintain its full-year guidance as a sign of uncertainty. Noto speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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