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Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance.…

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Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

2 Comments

  1. @skullfc4215

    February 17, 2026 at 2:58 pm

    Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

    Reply

  2. @Ch3ckman

    February 17, 2026 at 4:14 pm

    19 billion is a lot of money to spend on this

    Reply

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