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Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance.…

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Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

2 Comments

  1. @skullfc4215

    February 17, 2026 at 2:58 pm

    Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

  2. @Ch3ckman

    February 17, 2026 at 4:14 pm

    19 billion is a lot of money to spend on this

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Bloomberg Technology

Z.AI Founds Worked with Accused Chinese Spy Group

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Four founders from one of China’s up-and-coming AI companies, Z.AI, worked on a study that was funded by a group accused of having ties to Chinese spies.  Bloomberg’s Kate O’Keeffe explains the tech and national security concerns with Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

ASI’s Buckendorf on Winning FAA, Military Deals

ASI founder and CEO Phillip Buckendorf explains how the company’s AI helps customers like the FAA and military orchestrate complex systems and how it beat out rivals including Palantir to win government contracts. Buckendorf discusses how the company plans to use the $325 million it just raised at a $3 billion valuation, with Ed Ludlow…

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ASI founder and CEO Phillip Buckendorf explains how the company’s AI helps customers like the FAA and military orchestrate complex systems and how it beat out rivals including Palantir to win government contracts. Buckendorf discusses how the company plans to use the $325 million it just raised at a $3 billion valuation, with Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

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Bloomberg’s Ed Ludlow breaks down why fears about the AI trade are resurfacing after South Korean data center firm Elice plunged 32% in its market debut. Plus, Anthropic is in talks with Nscale for a massive new computing deal that could be worth as much as $45 billion, and Eric Schmidt’s early Anthropic bet could…

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Bloomberg’s Ed Ludlow breaks down why fears about the AI trade are resurfacing after South Korean data center firm Elice plunged 32% in its market debut. Plus, Anthropic is in talks with Nscale for a massive new computing deal that could be worth as much as $45 billion, and Eric Schmidt’s early Anthropic bet could pay off big, with a stake worth as much as $20 billion if Anthropic hits a $2 trillion IPO valuation.

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00:01:21 – Peter Elstrom, Bloomberg News
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00:17:13 – Mandeep Singh & George Ferguson, Bloomberg Intelligence
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