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Ford Looks to Hit $30,000 EV Price Target by Shrinking Battery

Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance.…

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Ford is advancing its electric vehicle strategy with a newly engineered EV platform designed to start at $30,000, significantly below the average new car price in the U.S. Doug Field, Ford Chief EV, Digital and Design Officer, explained that the company took a clean-sheet approach organizationally and in design to reduce costs and improve performance. The new platform, developed primarily in California under the leadership of a former Tesla engineer, achieves a longer range by shrinking the battery size, the most expensive EV component, while extending range by about 50 miles. Bloomberg News’ Keith Naughton highlighted that this approach represents a shift from Ford’s previous focus on electrifying existing popular models to building an affordable, desirable EV from the ground up. Ford plans to launch the first vehicle on this platform, a pickup truck, in 2027, followed by the introduction of level 3 semi-autonomous driving features in 2028, a technology typically reserved for luxury vehicles. This strategy aims to counter the price and technology advantages of Chinese EV manufacturers, who offer vehicles at significantly lower prices and with advanced smart features. Ford’s goal is to deliver competitive pricing and technology to maintain relevance in the evolving EV market.

Original filename: 20260217_163411_Ford_Unveils_30K_Next_Gen_EV_Platform_to_Compete_with_Chine.mp4
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2 Comments

2 Comments

  1. @skullfc4215

    February 17, 2026 at 2:58 pm

    Ford as piece! Don’t believe anything from Jim Farley “I just made EVs because Biden make us build them”

  2. @Ch3ckman

    February 17, 2026 at 4:14 pm

    19 billion is a lot of money to spend on this

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Bloomberg Technology

New Tracker Traces AI’s Real-Time Impact on Work

Nela Richardson, Chief Economist at ADP and a Bloomberg contributor, says employers need to decide whether AI is going to be a tool for automating roles away or augmenting tasks to create new value. She discusses the new Canaries Dashboard, launched by ADP and the Stanford Digital Economy Lab, to provide real-time indications of how…

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Nela Richardson, Chief Economist at ADP and a Bloomberg contributor, says employers need to decide whether AI is going to be a tool for automating roles away or augmenting tasks to create new value. She discusses the new Canaries Dashboard, launched by ADP and the Stanford Digital Economy Lab, to provide real-time indications of how AI is reshaping different occupations based on labor market data. Richardson joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

AI Is Not Safe Yet, Says UCLA Professor

As AI giants Anthropic and OpenAI prepare for IPOs, the companies are stressing their efforts to ensure the tech is safe and beneficial for humanity. But Safiya Noble, a UCLA professor and director of the university’s Center on Resilience & Digital Justice, says current AI is not safe, and that stereotypes and biases are being…

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As AI giants Anthropic and OpenAI prepare for IPOs, the companies are stressing their efforts to ensure the tech is safe and beneficial for humanity. But Safiya Noble, a UCLA professor and director of the university’s Center on Resilience & Digital Justice, says current AI is not safe, and that stereotypes and biases are being built into training data. Noble joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

SpaceX Has Proved ‘Outlandish’ Ideas Before: Baillie Gifford’s Singlehurst Says

With enthusiasm for SpaceX’s IPO building, attention has turned to its orbital data center plans. Peter Singlehurst, head of private companies at Baillie Gifford, says making outlandish ideas work is something the Musk-run company has done multiple times before. Singlehurst speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe…

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With enthusiasm for SpaceX’s IPO building, attention has turned to its orbital data center plans. Peter Singlehurst, head of private companies at Baillie Gifford, says making outlandish ideas work is something the Musk-run company has done multiple times before. Singlehurst speaks with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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