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Bose Unveils New $299 Lifestyle Ultra Speaker

Bose unveiled its Lifestyle Collection of audio products, which include a new smart speaker that now use Google Cast or Apple AirPlay instead of a proprietary app. The $299 Lifestyle Ultra speaker is a single-channel speaker with a height driver that uses the company’s “direct reflecting” technology to add presence, though it’s not an Atmos…

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Bose unveiled its Lifestyle Collection of audio products, which include a new smart speaker that now use Google Cast or Apple AirPlay instead of a proprietary app.

The $299 Lifestyle Ultra speaker is a single-channel speaker with a height driver that uses the company’s “direct reflecting” technology to add presence, though it’s not an Atmos height channel on its own. If you use the Ultra as a rear speaker, though, the height driver will act as an Atmos channel. #bose #bosespeakers #boselifestyleultra #Tech #smarthome

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55 Comments

55 Comments

  1. @MetusalemSeSouffleur

    May 5, 2026 at 10:44 am

    In a video about a speaker, you can’t hear a thing.

  2. @KyleDotson_VFL

    May 5, 2026 at 10:51 am

    Sounds like the same ole crappy bose sound. Never understood why people think bose sounds good because it sounds like complete garbage to me!

    • @ScottJohnson80

      May 5, 2026 at 3:05 pm

      You might need to make an appointment with an ear, noise, and throat Dr. Obviously you have some kind of hearing problem. 🙂

    • @KyleDotson_VFL

      May 5, 2026 at 3:09 pm

      @ScottJohnson80nope Focal sounds perfectly fine to me 🤷🏻‍♂️ and not muffled and flat.

  3. @DesignTechie

    May 5, 2026 at 11:38 am

    It’s a clone of the b&o and a Sonos interesting

  4. @zlerner716

    May 5, 2026 at 12:02 pm

    It’s an iPod click wheel

    • @ShubhamvishwakaramaVishwakaram

      May 6, 2026 at 5:28 am

      Super

    • @BrownChocoMilkBoy

      May 7, 2026 at 9:51 pm

      It’s not even spinning

    • @zlerner716

      May 7, 2026 at 10:06 pm

      @BrownChocoMilkBoy unless you have the first generation iPod it never spun

  5. @Rustyjames667

    May 5, 2026 at 2:04 pm

    Looks like a toilet 🚽

  6. @AbsolutChibi

    May 5, 2026 at 2:10 pm

    Saw someone say it looks like a toilet. What it does look like is those public toilets in San Francisco (do a Google images search). And those covers make it look pretty cheap, idk..that top portion of it is also not doing anything for it. 😅

    Reminds me of an off brand speaker you would see on Amazon.

  7. @corwinzyn

    May 5, 2026 at 2:38 pm

    Man, Bose is trying real hard to upset the 2010 speaker industry with this one. What a joke

  8. @jAySuNsOn

    May 5, 2026 at 2:52 pm

    Yeah no. Not sure is work 300 usd. . To me that profit margin on that are definitely not 30%.

  9. @davidperry4013

    May 5, 2026 at 3:17 pm

    Can this be used as a rear satellite for the Bose soundbar

    • @GioZamora-b6c

      May 5, 2026 at 3:56 pm

      Yes

  10. @GreatCKONE

    May 5, 2026 at 3:57 pm

    A SONOS COPYCAT.

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  32. @goulartaf66

    May 5, 2026 at 8:13 pm

    Wonder if it’ll hook to Apple TV

    • @Lowkeyme-s7w

      May 5, 2026 at 11:06 pm

      Yo cooked

  33. @angelalucero110

    May 5, 2026 at 10:10 pm

    How much

  34. @WillElMagnifico

    May 5, 2026 at 10:23 pm

    I processed so many returns for the older version of this in the past.

    • @blue4k-XLR

      May 6, 2026 at 4:14 pm

      6 7

  35. @hamaniy84

    May 6, 2026 at 1:08 am

    We can’t connect them with the old versions of soundbars
    😑

  36. @Mr_Purp7eMu2ic

    May 6, 2026 at 1:17 am

    How do you connect 2 speakers to a non Bluetooth turntable

    • @paulbrowning5376

      May 6, 2026 at 9:45 am

      The auxiliary ports on the back of the speakers

  37. @ajazz102

    May 6, 2026 at 2:32 am

    Product the market dont need. Not to mention it’s ugly AF

  38. @bloodhoug82

    May 6, 2026 at 6:57 am

    No sound? 😂

  39. @tyleryosef

    May 7, 2026 at 3:30 am

    It better have built Alexa. If not I’m out.

  40. @rogerteply5421

    May 7, 2026 at 8:59 pm

    Look what Bose did to SoundTouch buyers!
    Don’t walk away, RUN!

  41. @BrownChocoMilkBoy

    May 7, 2026 at 9:52 pm

    299$ a pair?

    • @danielosullivan7940

      May 8, 2026 at 5:34 pm

      Each unit

  42. @notsoseagatey

    May 8, 2026 at 4:07 am

    the speaker kinda looks like a really downsized mop bucket lmao

  43. @tyking-t5j

    May 8, 2026 at 2:13 pm

    Giving iPod vibes

  44. @lamalink89

    May 8, 2026 at 6:43 pm

    Are these speakers also Dolby Atmos?

  45. @JasonB808

    May 9, 2026 at 4:06 am

    The Home Pod = Apples worst device after the Apple Vision.

    Bose = 🤩

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