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What If You Could Talk to Your Favorite Character in a Movie? | Christoph Lassner | TED

Imagine watching a movie where the main character turns, looks right at you and asks what to do next. He unpacks what this could mean for storytelling, imagining a world in which creators use generative AI to set the scene — and then let viewers take control of the rest. (Recorded at TEDAI Vienna on…

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Imagine watching a movie where the main character turns, looks right at you and asks what to do next. He unpacks what this could mean for storytelling, imagining a world in which creators use generative AI to set the scene — and then let viewers take control of the rest. (Recorded at TEDAI Vienna on September 26, 2025)

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45 Comments

45 Comments

  1. @JCG2

    November 27, 2025 at 11:35 am

    Why is this a TED talk? Just play a video game, one made by real artists. The video is clearly just an ad to get funds for something they can’t really deliver, because they don’t understand it.

  2. @WearyTimeTraveler

    November 27, 2025 at 11:39 am

    This is the opposite of creativity, STOP you ghouls! Stop trying to force this god awful crap down peoples throats

  3. @carlaboutte8164

    November 27, 2025 at 11:48 am

    Sure hope it’s not built on my back again!

  4. @markemerson98

    November 27, 2025 at 11:49 am

    Instead of targeted static ads. Targeted dynamic ads that users interact and communicate with.

    • @MianMuhammadHassan-uv8xp

      November 27, 2025 at 12:37 pm

      those already exist, mobile game ads

  5. @techzeverywhere

    November 27, 2025 at 11:55 am

    Ted AI will be awesome.

  6. @KaijuNo-X

    November 27, 2025 at 12:01 pm

    AI video generation is coming for retail, we will be able to watch movies that never end where we control the prompts and direction of the movies. Playing movies, making sequels to any movie on the spot, Its going to be a wild ride.

    • @toolthoughts

      November 27, 2025 at 4:21 pm

      just an infinite feedback loop to drive everyone even more insane

  7. @Omni315

    November 27, 2025 at 12:02 pm

    The parlour walls are coming!

  8. @calib.muaddib

    November 27, 2025 at 12:13 pm

    “They weren’t created by humans in the traditional sense”. 😂😂😂🤡

  9. @ALLSorcerer

    November 27, 2025 at 12:23 pm

    Why dont they just put ai in soace it’s really cold there

  10. @MianMuhammadHassan-uv8xp

    November 27, 2025 at 12:38 pm

    Give up, that ship has sailed already!

  11. @tythedetailer3650

    November 27, 2025 at 12:39 pm

    Yes, I do this with my A.I now. I’ve been doing it for a year or two now

  12. @EarthChampion_TophBeifong

    November 27, 2025 at 12:51 pm

    Here comes more AI bull…

  13. @sonofliberty1

    November 27, 2025 at 12:51 pm

    Just what I want from a TED talk; some uncharismatic, creatively bankrupt ghoul, reading marketing spiel off an autocue. Actual entertainment is made by people who have spent years learning and honing their craft, who understand how their mediums work and can use that knowledge in creative and unique ways in order to make something new that can elicit an emotional response from their audience. I’d bet that most people do not understand what it is that makes the things they like enjoyable and they would not be able to create anything of any real quality, even with the most advanced AI. Like generative AI, they will just produce slop based on elements of things they have already seen (things that were created by human professionals). No new or ground-breaking entertainment would be made this way and slop would gradually become the new normal as actual art would increasingly get lost in the sea of AI-generated excrement. And that’s before we even get started on the environmental issues.

  14. @moknbyrd

    November 27, 2025 at 12:58 pm

    You mean like in Fahrenheit 451?

  15. @flamevix

    November 27, 2025 at 1:14 pm

    Oh yeah, let’s divide humanity even further by eliminating connections with real human beings.

    It’s just an empty parasocial relationship with something that is programmed to respond to you a certain way. It doesn’t have emotions, it doesn’t care, and it never will.

    But I don’t know. Maybe that’s appealing to some people.

  16. @geekincode

    November 27, 2025 at 1:21 pm

    If AI ends up doing every job especially the creative ones… then what’s left for us?
    Why learn music, art, drama, mechanics, philosophy, or anything if machines can mimic it all effortlessly?

    Work isn’t just about paying bills.
    It’s how we contribute, create, belong.
    Take that away, and what happens to our purpose? Our identity? Our mental wellbeing?
    When creativity is automated… where does that leave the creators?

    • @keithray7471

      November 28, 2025 at 8:10 am

      To worship our God and live the life in Eden?

    • @geekincode

      November 28, 2025 at 8:22 am

      @keithray7471hey but even in Eden, someone still needed to name the animals. That was a human job.

    • @Letschill369

      November 29, 2025 at 10:45 am

      Exactly

  17. @ShioKoori

    November 27, 2025 at 1:38 pm

    “What if you could talk to your favorite Character in a movie?” …. great, now I can’t even watch a movie anymore without having to do small talk. Thanks I hate it.

  18. @toolthoughts

    November 27, 2025 at 2:38 pm

    JUST STOP before you ruin everything

  19. @ahzhd423

    November 27, 2025 at 3:09 pm

    I fucking LOVE my SLOP!!!

  20. @Moistsquelch

    November 27, 2025 at 3:24 pm

    Yeah this shouldn’t be a Ted talk , Ai is killing the planet and taking away work from actual artists with real talent. The internet is already over 50% bots , soon the internet will be unusable. You promoting Ai is you being okay with destroying the planet and peoples lives

  21. @tyroadept

    November 27, 2025 at 5:17 pm

    yup, this was my sign to finally unsubscribe

  22. @friedricht4672

    November 27, 2025 at 5:26 pm

    thx I hate it

  23. @johansugarev

    November 27, 2025 at 5:57 pm

    yeah nah

  24. @sick-days

    November 27, 2025 at 6:32 pm

    Nobody is buying what this guy is selling

  25. @KMHill

    November 27, 2025 at 7:40 pm

    Some drug must be in our water that so many people are buying into such horrible concepts.

  26. @kanzibonobo8415

    November 27, 2025 at 8:56 pm

    I hate this idea.

  27. @dear-future-ai

    November 28, 2025 at 12:28 am

    Join a roleplay community

  28. @dohwahdoh

    November 28, 2025 at 5:12 am

    We’d rather talk to our neighbours. Thx bro

  29. @shinewithshraddha

    November 28, 2025 at 7:03 am

    Christoph Lassner’s vision of AI-powered interactive storytelling is next-level. The idea that viewers can actively shape a story, rather than passively consume it, changes the entire landscape of entertainment. Generative AI not only expands creative possibilities for storytellers but also makes audience engagement deeply personal. This is a glimpse into a future where narrative, technology, and user agency merge in ways we haven’t seen before.

  30. @villainoir

    November 28, 2025 at 8:07 am

    No one asks for this ridiculous thing, no need to bring others to your hallucination bro

  31. @patrickwelsh5091

    November 28, 2025 at 9:05 am

    Congratulations, you’ve invented “video games”

  32. @randomrise1st72

    November 28, 2025 at 10:17 am

    BOOOOOOO!

    If I wanted something I wanted it to be made by actual creators and creative people

  33. @Moss_knight00

    November 28, 2025 at 11:48 am

    just stop. AI can change the world, sure, but CURE CANCER
    IT WAS SUPPOSED TO CURE CANCER
    Not robbing us of arts and human connections
    Be better TED

  34. @jf-jx4ym

    November 28, 2025 at 1:03 pm

    Yes i had this idea too.. It would be weird.. One Could also make (And kinda already have) systems that you interact with/To and which reacts To your circumstances and input with varying output… Increasingly odd when systems develop and are developed deliberately so… Even emergent phenomemon like ads based on online behaviour.. Big data and marketing… output and media feeds create interesting stuff that is not deliberately designed To do so.

  35. @dmitriis4075

    November 28, 2025 at 2:43 pm

    The dude just invented the concept of videogames 😄

  36. @bradball42

    November 28, 2025 at 4:32 pm

    Your sick in the head

  37. @vickykumar1922

    November 29, 2025 at 1:38 am

    Great 👍

  38. @miguel.8212

    November 29, 2025 at 7:47 am

    The IA should be banned in the Arts sectors.
    The Arts is for the humans.

  39. @Letschill369

    November 29, 2025 at 10:44 am

    No the entire Point of art is not just the final product the story emotion and soul sklill that is what makes art art not slop made by ai ai has no soul so it can’t make art no matter how much art was stolen and plagiarized to train ai models ai will never compair to real artist work

  40. @Jooonathan

    November 29, 2025 at 12:23 pm

    This could be the start of simulated reality, where you are in the movie and are able to interact with it. Now all we need is to decode the human brain and beam it with waves that counteract brain waves in such a pattern that you experience being in the A.I. generated reality

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What to Do When You’re Told There’s Nothing Left to Try | David Fajgenbaum, Kiah Williams | TED

What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive…

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What do you do when the world declares something impossible? When physician-scientist David Fajgenbaum was dying from a rare disease and social entrepreneur Kiah Williams was confronting the realities of economic hardship, they began asking a different question: What can I do today? In this conversation, they discuss how turning hope into action can drive meaningful change — one step at a time. (This conversation is hosted by The Audacious Project’s Alexandra Tillmann) (Recorded at TEDNext 2025 on November 10, 2025.)

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Being surrounded by puppies all day and helping people in need? Talk about a DREAM job! #TEDTalks

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Which Idea Wins Over 4,000 People? | Amman | TED Idea Search

The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a…

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The TED Idea Search wraps up in Amman, Jordan, in a 2,000-year-old Roman amphitheater and in front of a crowd of 4,000. What unfolds inside those stone walls is something the series hasn’t quite seen before: speakers shaped by the weight of living in a region the world tends to define for itself. From a mountaineer who turned grief into motivation to a therapist rewriting the Arab world’s language around mental health, the final city makes the strongest case yet that the best ideas can come from anywhere.

Watch the full talks from the TEDxAmman Idea Search:

00:00 – Intro
3:24 – Rehearsals
16:00 – The Talks
36:28 – Deliberation
38:48 – The Winner Is…

The most interesting ideas often come from the most unexpected places. We searched the globe for ideas with the power to inspire, motivate and change lives — and we found them at @TEDx events around the world. The TED Idea Search follows extraordinary speakers from 9 countries competing for a spot on the TED main stage in Vancouver this April.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

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