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iPhones in the Wild: The Reality of an Apple Store Launch Day | One More Thing

Apple has ways of shaping the narrative around an iPhone launch, but the story gets a bit dinged up once iPhones reach customers. CNET’s Bridget Carey scratches the surface of what happened at the iPhone 17 launch at the New York flagship store and gives her first impressions of the new 17 Pro Max and…

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Apple has ways of shaping the narrative around an iPhone launch, but the story gets a bit dinged up once iPhones reach customers. CNET’s Bridget Carey scratches the surface of what happened at the iPhone 17 launch at the New York flagship store and gives her first impressions of the new 17 Pro Max and iPhone Air — and offers case suggestions to avoid your own “scratchgate” drama.

You can find the products mentioned in this video linked below
Apple iPhone 16 Pro Max
Apple iPhone 16 Pro
Apple Watch Series 11
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Read more about the iPhone 17 launch on CNET.com
First Week of iPhone 17: What Really Happens Inside an Apple Store Launch

0:00 The Chosen One and the first orange iPhone
0:12 The play-by-play of an Apple Store iPhone launch day
1:21 The first people in line to buy an iPhone 17
1:44 Protesters picket Apple NYC flagship store
1:58 The real story of the new iPhone begins
2:47 Breaking down the iPhone 17 launch event
3:01 Tim Cook signs an Apple credit card
3:07 New York Knick Jalen Brunson gets an orange iPhone
3:25 iPhone 17 Pro vs iPhone Air
3:44 iPhone Air first impressions
4:20 Comparing the iPhone Air and iPhone 17 Pro cameras
5:00 Why would you get the iPhone Air?
5:46 iPhone Air’s titanium advantage
6:02 iPhone 17 Pro and scratchgate
7:05 You need a case for your new iPhone
8:31 Coming up – Bridget checks out Apple Watch Series 11

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#apple #iphone17 #iphone17promax #applewatchseries11

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54 Comments

54 Comments

  1. @Northlandermn

    September 26, 2025 at 1:41 pm

    Defender case with a screen protector.
    New battery in my iPhone 14. Good to go for 4 more years.

  2. @TapanKumarDas06

    September 26, 2025 at 1:42 pm

    Would have been happy if this was labelled for what it really was – A toxic cult, worship marketing culture, with the hallmarks of a fascist regime with a ‘charismatic’ cult leader at the helm of a 3 trillion-dollar monster. You know what, labelling that would have qualified as “Courage”.

  3. @johnm7882

    September 26, 2025 at 1:48 pm

    I was so pumped to get the AIR Phone but when I held it in my hand it felt so cheap. Had to go pro max instead.

  4. @Wiseguy1138

    September 26, 2025 at 1:51 pm

    ESR and other 3rd party clear cases are so much better than Apple’s official case. Plus you get kickstands with the 3rd party cases. Just go 3rd party this year.

  5. @TrustaBro1914

    September 26, 2025 at 1:51 pm

    Love your energy

  6. @Classicman.43

    September 26, 2025 at 2:38 pm

    Lol come on now. The folks who get the Air are NOT concerned with any of the “betterments” the Pro/Max offer.

    Source: my wife owns the Air (coming from a 16 Pro) and I have a 17 Pro Max. The air is nice, very nice. Photos between the two don’t pass an A:B test. You can’t tell.

  7. @gtone339

    September 26, 2025 at 2:49 pm

    Waste of time lining up for a smartphone 😅

  8. @chalegend7248

    September 26, 2025 at 3:01 pm

    Who cares!!!! Wash rinse repeat only!!! CNET must have nothing to else to regurgitate!!!😂

  9. @steven4570

    September 26, 2025 at 3:06 pm

    the protesters lol. Holding signs of ignorance

  10. @kanzaki0001

    September 26, 2025 at 3:54 pm

    It’s meh.
    All those magnetic accessories are not an option for people with heart devices.

  11. @diegomarche

    September 26, 2025 at 4:05 pm

    Thin phones come now because soon the EU rules on repairability will make the thicker I think, Apple will blame EU for having to drop the “air design”.

  12. @aadithyakrishnan1336

    September 26, 2025 at 4:34 pm

    Spigen clear case is color matched with the iPhone (what apple should have done with their clear case). I have it on backorder. I did get the Sienna tech woven case and it is solid.

  13. @adelaferreira4575

    September 26, 2025 at 4:38 pm

    The new pros are fine but,the colors are awful,the iPhone air mmm,too expensive for what it offers,best buy is the base model iPhone 17 has the best features and a very good price ,discontinuing the plus ? Big mistake ,the iPhone 17 has better camera,better battery ,etc. ,I never buy any iPhone accessories at the Apple Store too expensive !

  14. @Lalla-princess

    September 26, 2025 at 4:40 pm

    The new iPhone 17 PRO is sooo Ugly 🤢🤮
    What were they thinking when they designed this ugly phone? 🤦🏼‍♀️

  15. @azurebluegames

    September 26, 2025 at 6:15 pm

    Base 17 gang!!!

  16. @stephencooper3583

    September 26, 2025 at 6:30 pm

    Never understood people who do all this. I’m about due for a new phone, but I’d rather just order one through the mail, or maybe wait until all the is craziness dies down and then go to the store. I guess I’m just impatient… if I have to stand in line more than about 10 minutes, I’m out.

  17. @PhaulTscuheng

    September 26, 2025 at 6:44 pm

    Orange iPhone is really ugly😂

  18. @MiKE_CCCLXV

    September 26, 2025 at 7:09 pm

    Who wouldn’t want to have a selfie with…Bridget?!

  19. @duwaine96

    September 26, 2025 at 7:20 pm

    They literally gave you two new phones to do this commercial, you’re not fooling anyone 😂😂

  20. @brenttitus2134

    September 26, 2025 at 7:22 pm

    Narcissistic attention grabbers, each and every one of them. So glad I get mine online launch day and don’t have to be around all of these wankers. 👎🙄

  21. @axne12

    September 26, 2025 at 7:49 pm

    She was COOKING!!! Team PRO!

  22. @Juraime

    September 26, 2025 at 8:17 pm

    Apple celebrating the first idiot, priceless😂

  23. @NingDaLord

    September 26, 2025 at 8:29 pm

    That orange reminds me of someone… Maybe related to Epstein…

  24. @kevinc-727

    September 26, 2025 at 8:49 pm

    Thank you for your original content, with pluses and minuses, and a real bubbly personality instead of AI

  25. @trzwth

    September 26, 2025 at 8:59 pm

    that’s not the full reason for the protest and you guys know that

  26. @Michael-YYZ

    September 27, 2025 at 4:33 am

    The iPhone Pro models are indeed made of aluminium, which feels horrible and dated. We’re back to the pre-iPhone X era… for much more money!

  27. @Rosepoision

    September 27, 2025 at 5:21 am

    Pro design is ugly

  28. @Rosepoision

    September 27, 2025 at 5:24 am

    I believe apple should launch panda color for there pro series, like black body with white ceramic back glass with black apple logo , dame good

  29. @MrOrtmeier

    September 27, 2025 at 6:19 am

    The iPhone Air should have been the iPhone 17e at that price point but with last years processor.

    Unfortunately Apple is only guided by stock price these days and trying to find new ways to make more money instead of making insanely great (and affordable) products.

    The iPod was always affordable. The iPhone should also be affordable. The Mac can be more expensive because there’s more material in it.

  30. @NeilDSouza7

    September 27, 2025 at 6:30 am

    PRO .. AIR … iPhone 17 will make you PoorAIR 🤣🤣🤣

  31. @HenryCavillage

    September 27, 2025 at 6:31 am

    I prefer golden and orange phone…. It’s look nice and more beautiful. thanks for videos

  32. @KiDNEY5

    September 27, 2025 at 7:33 am

    Very interesting perspective that we can’t see easily if you don’t pay attention close!
    it’s good to see a company promoting their good products but also i think it’s important to know how they do it for achieve to it.

  33. @eyeDavid

    September 27, 2025 at 8:07 am

    It’s all as fake as Tim is

  34. @eyeDavid

    September 27, 2025 at 8:08 am

    Thank you protestors for calling out Tim!

  35. @maxa6430

    September 27, 2025 at 9:06 am

    Your videos are always better than others ❤❤❤❤❤❤

  36. @Daniel_Zalman

    September 27, 2025 at 10:32 am

    Bridget is so cute!

  37. @250Rem

    September 27, 2025 at 10:38 am

    I still have my aluminum iPhone four and 5S which are still in good shape but they’re the same thing you’re better off having the case on that one that’s how I take care of my older iPhone that way too

  38. @Rahul_322

    September 27, 2025 at 12:02 pm

    I am also a fan of Apple but I don’t go crazy like that just to buy an iPhone🤦‍♂️🤦‍♂️

  39. @davidclark4universe

    September 27, 2025 at 12:29 pm

    First time see Bridget do a Brit. Alüminum.

  40. @Tech_Geek247

    September 27, 2025 at 1:06 pm

    For $100 difference, the Pro was the easy choice for me.

  41. @michael_c2

    September 27, 2025 at 2:04 pm

    I’m going to use this comment to explain what phone I use. And explain whether or not I use a screen protector or case and how frequently I upgrade. Because I know a bunch of strangers care about those details 😉

  42. @PoigEinstein

    September 27, 2025 at 2:04 pm

    7:25 When you says you’re stupid without telling it.

  43. @Tyler-xz2ih

    September 27, 2025 at 2:15 pm

    Carterpcs mentioned🙏🏽

  44. @michael_c2

    September 27, 2025 at 2:15 pm

    $60 for a lanyard? Lol

  45. @JamesWelch-r5s3t

    September 27, 2025 at 3:01 pm

    So excited to have my silver 17 pro, scratchgate is bs, i’d look for the perfect case, any recs?

    • @OliPresct-n2u

      September 27, 2025 at 3:07 pm

      Definitely take an eye on Vionentus, great cases

    • @RachelDickey-h1g

      September 27, 2025 at 3:11 pm

      scratchgate bs? good luck taking your phone outta ur pocket xd

    • @JamesWelch-r5s3t

      September 27, 2025 at 3:18 pm

      @@OliPresct-n2u Oh, nice, do they have screen protector?

    • @OliPresct-n2u

      September 27, 2025 at 3:29 pm

      ofc they do, in fact there’s a fire screen+case combo

  46. @RussoSimon

    September 27, 2025 at 3:48 pm

    😂🤣😂🤣😂🤣🤣

  47. @Alex7634alex

    September 27, 2025 at 3:51 pm

    These people are very motivated

  48. @phil7865

    September 27, 2025 at 5:04 pm

    What? $60 for a strap?!

  49. @syedhaider5711

    September 27, 2025 at 6:38 pm

    3000 years ago ?😂

  50. @johnchang3807

    September 27, 2025 at 6:50 pm

    Cnet big enough channel to show the real story and still get invitation to apple release. 😅😂

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