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Apple to Let Users Choose Rival AI Models

Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”
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10 Comments

10 Comments

  1. @norseman4763

    May 6, 2026 at 3:13 pm

    They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version

    • @J19118

      May 6, 2026 at 3:38 pm

      Or they partner

    • @tringuyen7519

      May 6, 2026 at 4:22 pm

      Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.

  2. @Cballin

    May 6, 2026 at 3:36 pm

    Gemini FTW.

  3. @tringuyen7519

    May 6, 2026 at 4:19 pm

    Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!

  4. @melgross

    May 6, 2026 at 4:36 pm

    It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.

  5. @jamesashby4334

    May 6, 2026 at 6:07 pm

    The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.

  6. @PreeminentGame

    May 6, 2026 at 6:29 pm

    Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012

  7. @realnapster1522

    May 6, 2026 at 6:33 pm

    They need to enable Claude for voice as well. Siri is a mess

  8. @anzatzi

    May 6, 2026 at 8:52 pm

    Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
    photos, and email. This is where Apple will focus its AI development.

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Bloomberg Technology

Drone Maker Ondas Says the ‘Arms Race’ Has Started

Ondas, which develops drones and secures wireless communications, has agreed to buy autonomous aircraft maker DZYNE Technologies in a cash-and-stock deal worth over $875 million, which will turn Ondas into a full-service autonomous defense technology platform. Ondas Chairman and CEO Eric Brock joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg…

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Ondas, which develops drones and secures wireless communications, has agreed to buy autonomous aircraft maker DZYNE Technologies in a cash-and-stock deal worth over $875 million, which will turn Ondas into a full-service autonomous defense technology platform. Ondas Chairman and CEO Eric Brock joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

Apple, Broadcom Expand Custom Chip Partnership | Bloomberg Tech 7/06/2026

Bloomberg’s Ed Ludlow breaks down Apple’s big bet on Broadcom for the future, extending its custom chip partnership through 2031. Plus, Microsoft eyes a massive reorganization of its Xbox unit with plans to eliminate 20% of its staff over the next year, and SK Hynix begins marketing its US listing with plans to sell roughly…

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Bloomberg’s Ed Ludlow breaks down Apple’s big bet on Broadcom for the future, extending its custom chip partnership through 2031. Plus, Microsoft eyes a massive reorganization of its Xbox unit with plans to eliminate 20% of its staff over the next year, and SK Hynix begins marketing its US listing with plans to sell roughly $28 billion in American depositary receipts.

00:00:00 – Bloomberg Tech Begins
00:01:24 – Mark Gurman, Bloomberg News
00:03:49 – Bailey Lipschultz, Bloomberg News
00:07:15 – Janet Mui, RBC Brewin Dolphin
00:13:23 – Jason Schreier, Bloomberg News
00:17:11 – Cristóbal Valenzuela, Runway CEO
00:24:06 – Lauren Cassidy, Founders 100 ETF
00:31:08 – Gerry Doyle, Bloomberg News
00:34:03 – Eric Brock, Ondas Chairman & CEO
00:40:58 – Anurag Rana, Bloomberg News

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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Runway Expands Global AI Footprint

Runway is going global, with the AI video company opening new hubs in London, Tokyo, and Paris, and plans to invest nearly $300 million over the next few years as it scales its business and AI research. Runway co-founder and CEO Cristóbal Valenzuela joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to…

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Runway is going global, with the AI video company opening new hubs in London, Tokyo, and Paris, and plans to invest nearly $300 million over the next few years as it scales its business and AI research. Runway co-founder and CEO Cristóbal Valenzuela joins Ed Ludlow on “Bloomberg Tech.”
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