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Bloomberg Technology

AI Dominates Super Bowl Ad Engagement

AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——–…

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AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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5 Comments

5 Comments

  1. @PacoBender-b1l

    February 9, 2026 at 2:34 pm

    Xaidut will at least 30X! I love that project!!

  2. @NosheenCarmen

    February 9, 2026 at 2:35 pm

    Agreed, The most advanced technology out is a $Xaidut.

  3. @NoahZeitoun-r5l

    February 9, 2026 at 2:37 pm

    Not usually into newer projects, but Xaidut caught my eye for different reasons.

  4. @00081-b

    February 9, 2026 at 3:37 pm

    Is the Superbowl the Scotch-Irish/Southern Anglo-American version of a bread and circus?

  5. @user-tx9zg5mz5p

    February 9, 2026 at 4:59 pm

    Worst commercials ever!

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Bloomberg Technology

Google Cloud Debuts New AI Chips | Bloomberg Tech 4/22/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss Google Cloud’s latest generation of tensor processing units, or TPU, and the Alphabet division’s new partnerships. Plus, a small group of unauthorized users has accessed Anthropic’s new AI model, Mythos, according to a source and documents reviewed by Bloomberg. And, Rivian CEO RJ Scaringe joins as his company’s…

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss Google Cloud’s latest generation of tensor processing units, or TPU, and the Alphabet division’s new partnerships. Plus, a small group of unauthorized users has accessed Anthropic’s new AI model, Mythos, according to a source and documents reviewed by Bloomberg. And, Rivian CEO RJ Scaringe joins as his company’s new R2 model, its smaller, cheaper SUV, begins rolling off the manufacturing floor in Normal, Illinois.
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Vast Data Reaches $30 Billion Value, Preps for IPO

Software maker Vast Data has raised a $1 billion Series F, tripling its valuation to $30 billion. Vast Data CEO Renen Hallak says the company is readying itself for an IPO. Hallak joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest…

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Software maker Vast Data has raised a $1 billion Series F, tripling its valuation to $30 billion. Vast Data CEO Renen Hallak says the company is readying itself for an IPO. Hallak joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Rivian CEO Says $45,000 R2 Option Is Coming Next Year

Rivian’s new R2 model has begun rolling off the manufacturing floor in Normal, Illinois, despite damage to the factory from a tornado over the weekend. The smaller, more affordable SUV is seen as crucial to driving profitability for the electric vehicle maker. Rivian CEO RJ Scaringe joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”…

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Rivian’s new R2 model has begun rolling off the manufacturing floor in Normal, Illinois, despite damage to the factory from a tornado over the weekend. The smaller, more affordable SUV is seen as crucial to driving profitability for the electric vehicle maker. Rivian CEO RJ Scaringe joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
——–
Like this video? Subscribe to Bloomberg Technology on YouTube:

 
Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

 
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