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AI Dominates Super Bowl Ad Engagement

AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——–…

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AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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5 Comments

5 Comments

  1. @PacoBender-b1l

    February 9, 2026 at 2:34 pm

    Xaidut will at least 30X! I love that project!!

  2. @NosheenCarmen

    February 9, 2026 at 2:35 pm

    Agreed, The most advanced technology out is a $Xaidut.

  3. @NoahZeitoun-r5l

    February 9, 2026 at 2:37 pm

    Not usually into newer projects, but Xaidut caught my eye for different reasons.

  4. @00081-b

    February 9, 2026 at 3:37 pm

    Is the Superbowl the Scotch-Irish/Southern Anglo-American version of a bread and circus?

  5. @user-tx9zg5mz5p

    February 9, 2026 at 4:59 pm

    Worst commercials ever!

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Bloomberg Technology

AI Dividend Proposal Roils Korean Market | Bloomberg Tech 5/12/2026

Bloomberg’s Caroline Hyde and Ed Ludlow discuss comments by a South Korean policymaker that the country should pay citizens a “dividend” using taxes on AI profits. Plus, the largest US derivatives exchange, CME, is planning to create a futures market for computing power, one of the key drivers of the AI boom. And, the CEO…

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss comments by a South Korean policymaker that the country should pay citizens a “dividend” using taxes on AI profits. Plus, the largest US derivatives exchange, CME, is planning to create a futures market for computing power, one of the key drivers of the AI boom. And, the CEO of SAP talks about the company’s push into AI agents across business operations.
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

CME Plans Computing Power Futures Market

US derivatives exchange CME Group and index provider Silicon Data are teaming up to create a futures market for computing power. Bloomberg’s Katherine Doherty discusses the reasons for the new market and how it will work. She joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on…

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US derivatives exchange CME Group and index provider Silicon Data are teaming up to create a futures market for computing power. Bloomberg’s Katherine Doherty discusses the reasons for the new market and how it will work. She joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

 
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Bloomberg Technology

A-Star: Small Bets Still Crucial for VC-Style Returns

A-Star co-founder and General Partner Bennett Siegel says the firm is able to make outsized returns because of its commitment to writing smaller checks to a limited group of early-stage startups. A-Star raised $450 million, which may be dwarfed by the latest fund from larger competitors, but Siegel says his firm is sticking to its…

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A-Star co-founder and General Partner Bennett Siegel says the firm is able to make outsized returns because of its commitment to writing smaller checks to a limited group of early-stage startups. A-Star raised $450 million, which may be dwarfed by the latest fund from larger competitors, but Siegel says his firm is sticking to its strategy. He speaks to Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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