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AI Dominates Super Bowl Ad Engagement

AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——–…

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AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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5 Comments

5 Comments

  1. @PacoBender-b1l

    February 9, 2026 at 2:34 pm

    Xaidut will at least 30X! I love that project!!

  2. @NosheenCarmen

    February 9, 2026 at 2:35 pm

    Agreed, The most advanced technology out is a $Xaidut.

  3. @NoahZeitoun-r5l

    February 9, 2026 at 2:37 pm

    Not usually into newer projects, but Xaidut caught my eye for different reasons.

  4. @00081-b

    February 9, 2026 at 3:37 pm

    Is the Superbowl the Scotch-Irish/Southern Anglo-American version of a bread and circus?

  5. @user-tx9zg5mz5p

    February 9, 2026 at 4:59 pm

    Worst commercials ever!

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Bloomberg Technology

Why AI Is Causing a Global Panic Over Cyber Security

Banks, airlines and governments pulled down their websites as a precaution after researchers used AI to uncover holes in the programming language that underpins swathes of the internet. Jordan Robertson explains why we’re entering an era of rapid-fire software vulnerabilities. ——– Like this video? Subscribe to Bloomberg Tech on YouTube:   Watch the latest full…

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Banks, airlines and governments pulled down their websites as a precaution after researchers used AI to uncover holes in the programming language that underpins swathes of the internet.

Jordan Robertson explains why we’re entering an era of rapid-fire software vulnerabilities.
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Bloomberg Technology

Power On: Apple’s iPhone Duo Is Here — But Good Luck Finding One

Apple has already shown there’s a strong appetite for its $2,000-and-up iPhone Duo. Now it needs to meet that demand. On this episode of the Power On podcast, Gear Live’s Andru Edwards joins Bloomberg’s Mark Gurman to discuss Apple’s big pre-order blunder of the most radical reinvention in iPhone’s history. ——– Like this video? Subscribe…

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Apple has already shown there’s a strong appetite for its $2,000-and-up iPhone Duo. Now it needs to meet that demand.

On this episode of the Power On podcast, Gear Live’s Andru Edwards joins Bloomberg’s Mark Gurman to discuss Apple’s big pre-order blunder of the most radical reinvention in iPhone’s history.
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Bloomberg Technology

Apple’s Most Exciting Phone in Years Has Growing Pains

Apple’s foldable phone is finally here. It has some first-generation quirks, but Chris Welch says it’s the most fun he’s had with an iPhone in a long time—if you’re ready to commit to the fold ——– Like this video? Subscribe to Bloomberg Tech on YouTube:   Watch the latest full episodes of “Bloomberg Tech” with…

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Apple’s foldable phone is finally here. It has some first-generation quirks, but Chris Welch says it’s the most fun he’s had with an iPhone in a long time—if you’re ready to commit to the fold
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