Connect with us

Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded…

Published

2 years ago

on

In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores. 

00:00 – Introduction 
01:24 – The Story Behind KiwiCo: From Idea to Business
04:53 – Turning an Idea into a Marketable Product
06:32 – Testing and Feedback Beyond the Bay Area
10:00 – Early Marketing Strategies and Organic Growth
15:50 – Expanding into Retail and New Channels
16:06 – The Product Development Process at KiwiCo
21:27 – Fundraising and Navigating the Venture Capital Path
25:51 – Balancing Entrepreneurship with Family Life
31:01 – Early Challenges and Lessons Learned
35:08 – What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

 

Connect with us:

• On Twitter ()
• On Instagram ()
• Via email: [email protected]

Related Topics:
Continue Reading
Advertisement
1 Comment

1 Comment

  1. @gtleshow

    October 10, 2024 at 12:18 pm

    Such an inspiring conversation with Sandra Oh Lin! Her insights on scaling KiwiCo and navigating the challenges of a DTC toy business are pure gold. Loved hearing about the focus on creativity and STEM—truly making a difference in kids’ learning.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

People & Blogs

Is Your Body Language Working Against You? | Cara Hale Alter | TED

What does confidence look like? Public speaking expert Cara Hale Alter studies how to project confidence and credibility — and she’s pinpointed two key behaviors that shape how others see you. In this actionable talk, she explains how to make sure you’re showing your true potential at work and beyond. (Recorded at TEDxUofW on April…

Published

15 hours ago

on

November 8, 2026

By

What does confidence look like? Public speaking expert Cara Hale Alter studies how to project confidence and credibility — and she’s pinpointed two key behaviors that shape how others see you. In this actionable talk, she explains how to make sure you’re showing your true potential at work and beyond. (Recorded at TEDxUofW on April 19, 2026)

Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:

Follow TED!
Instagram:
LinkedIn:
TikTok:
Facebook:
X:

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

Watch more:

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #PersonalGrowth

Continue Reading

People & Blogs

In a world of endless health advice, clarity and context might be the best prescription #TEDTalks

Why does searching your symptoms online always leave you more frightened than before? As former chief medical officer of WebMD, physician John Whyte spent years believing more information meant better health — until he saw how too much of it was making people spiral. In a world of health influencers, algorithms and AI tools designed…

Published

2 days ago

on

November 7, 2026

By

Why does searching your symptoms online always leave you more frightened than before? As former chief medical officer of WebMD, physician John Whyte spent years believing more information meant better health — until he saw how too much of it was making people spiral. In a world of health influencers, algorithms and AI tools designed to keep you clicking, he reveals why clarity and context is a better prescription.

Continue Reading

CNET

iPhone Duo Livestream: How Many Folds Can Apple’s Phone Take? Day 10

Apple’s iPhone Duo is out and we want to see how durable it is. So we built a robot to fold it 20,000+ times a day to test its limits. How long do you think it will last? 100,000 folds? 200,000 folds? 500,000 folds? Tune in and watch the testing live. We’ll have CNET’s editors…

Published

2 days ago

on

November 6, 2026

By

Apple’s iPhone Duo is out and we want to see how durable it is. So we built a robot to fold it 20,000+ times a day to test its limits. How long do you think it will last? 100,000 folds? 200,000 folds? 500,000 folds? Tune in and watch the testing live. We’ll have CNET’s editors online to answer any of your questions.

Join us weekdays from 10:00 AM – 2:00 PM PT / 1:00 PM – 5:00 PM ET

Read more about the iPhone Duo Folding Test on CNET.com
We Answer 16 Questions About Folding the iPhone Duo Hundreds of Thousands of Times

The iPhone Duo Is Now in Our Custom-Made Foldable Phone Test Machine. Will It Beat the Galaxy Fold 8?

iPhone Duo Review: Late to the Foldable Party, but It Steals the Show

Check out the 3D Printer Matthew Murray used to print the sled that iPhone Duo is sitting on:
Looking for the Most Accurate 3D Printer? Our Exclusive Testing Reveals One Clear Winner

Video Credits:
Host: Matthew Murray
Producer: Stephen Beacham
Thumbnail Designer: Zooey Liao

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

#apple #iphone #iphonefold #iphoneduo #applefoldable #foldablephone #foldable #folding

Continue Reading

Trending