Connect with us

TechCrunch

Inside StockX’s authentication center

We visit StockX’s 15,000 square feet facility in Detroit to peek into their authentication process and sit down with Co-founder Joshua Luber to chat about the sneaker empire. Read more: TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Published

on

We visit StockX’s 15,000 square feet facility in Detroit to peek into their authentication process and sit down with Co-founder Joshua Luber to chat about the sneaker empire.

Read more:

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Continue Reading
Advertisement
45 Comments

45 Comments

  1. WN62

    November 9, 2019 at 6:36 am

    Those “authenticators” could really handle the items with a lot more care.. Gloves too at least..

  2. Partheev Patel

    November 9, 2019 at 8:02 am

    Lmfao StockX is a joke. Authenticators are a bunch of idiots, I remember in the first few months of the Travis Scott Aj1 release (shoe shown in the video) people would send in fakes they bought for a 100 dollars and sell them for 1000 dollars. Anyone with a brain cell and a reddit can tell fakes apart.

    They are a joke company that are killing the sneaker industry. They make over 50pc mark up on a transaction from fees alone (buyer and seller). They’ve been known to return seller shoes and claim they are fake, sending a completely different returned pair, and they don’t package shit at all, expect dented or torn boxes.

    No one has asked for stockx, they are cancer. Reselling certain shoes and items is totally dead to sellers now due to fees, and actually… More expensive for buyers due to fees.

  3. ElITeBoY974

    January 21, 2020 at 11:42 pm

    I bought a Highest in the room Hoodie on the 5 of january 2020… Still not at my house and aime getting mad at them

    • MareleAnto

      January 22, 2020 at 7:02 pm

      seller shipped it?

    • ElITeBoY974

      January 29, 2020 at 2:08 pm

      MareleAnto It still in Authentication process( that’s what Stoxk X is saying to me)

    • Nick

      February 5, 2020 at 1:16 am

      ElITeBoY974 just contact stock x and see what’s up

    • ProChargedSS

      March 7, 2020 at 3:57 am

      Weird I got my yeezys in 2 weeks

    • Dulanto

      March 11, 2020 at 6:17 am

      ElITeBoY974 did you ever get the hoodie?

  4. Sum1udontNo e

    January 22, 2020 at 2:24 pm

    I love you stockx sold over 10 bought over 30 items no problem whatsoever

  5. Dmoney G

    January 23, 2020 at 9:33 pm

    They sent me dirty shoe and would not refund me said I had to resell how

    • Miyagi Money

      March 23, 2020 at 11:03 am

      Dont buy shit from them g.

    • ARMAN S

      April 21, 2020 at 4:31 am

      Same I bought a supreme t shirt that had multiple stains and they offered to refund the product but not the $50+ in fees and duties I had to pay for it.

  6. Scores Man

    January 26, 2020 at 10:51 pm

    “What happens when you get a fake shoe?” “We usually authenticate it because we ourselves can’t tell they’re fake.”

  7. STEWIE JUST SAID THAT

    January 27, 2020 at 11:38 pm

    Shoes/other items should just have a coding or something and people can confirm with the actual manufacturer (say Nike) and they can confirm if they are real or fake…just like how currency has a watermark. But really it sounds too extra and a waste of time for big companies like Nike to do things like that. Whatever…tho

    • Jonathan Vasquez

      March 26, 2020 at 2:58 am

      Blockchain code would be an interesting application

  8. Dre1

    January 31, 2020 at 2:09 pm

    1:28 People send boxes in that looks like big foot stepped on it and threw it across the forest and verification passes ????

    • raylayrr

      March 7, 2020 at 7:33 pm

      Are u saying that that Jordan 1 box looks damaged? Cuz it doesn’t tbh

  9. Eric B

    February 3, 2020 at 5:25 am

    StockX authentication team is an absolute joke! They sell fakes!

    • Cool Cat

      April 17, 2020 at 3:04 pm

      Eric B it’s really hard to authenticate certain trainers as some fakes are nearly identical

  10. Uriel Campos

    February 3, 2020 at 8:47 pm

    This is why more people Are getting more fakes on StockX ????

  11. Kyuzi

    February 10, 2020 at 5:18 pm

    if he actually inspected and passed off the shoe like that, then i’m concerned on whoever got those ts 1s ????

    • Joseph Reynolds

      April 3, 2020 at 7:28 am

      Kyuzi Literally all he did was a 360° of the box and shoe then yeeted the shoe and misfolded the paper into the box ????

    • Kyuzi

      April 4, 2020 at 4:23 am

      Joseph Reynolds frrr i hope they real whoever bought em ????

  12. BRAH MOMENTOY

    February 11, 2020 at 4:06 pm

    Never buy from StockX has scammed people, got fakes, and not a proper refund to those people.

    • Jacob Moldovan

      March 10, 2020 at 10:43 pm

      BRAH MOMENTOY i mean have you bought from them ? i bought from stock x so many times and every thing i got was 100% real you probably heard from people who don’t support stock x

    • Rebecca Sth

      March 19, 2020 at 5:27 pm

      Same by me I bought 3 times and every time it was real

    • Адиль Галлямов

      April 8, 2020 at 4:57 pm

      I bought on stockx aj1 c Travis.Then I sent it to legit checker.I bought legit check by 10$.They said that this is real.Stockx don’t selling fake

  13. Richard California

    February 21, 2020 at 5:07 am

    Still past UAs

  14. banoldy 101

    February 26, 2020 at 10:47 am

    Stock x authenticators I think need to be authenticated shady af

  15. Michael Jordan

    February 28, 2020 at 11:58 pm

    The website won’t let me press “X” to close the location window

  16. Pickup4life22

    March 21, 2020 at 1:21 am

    Stock X is the best hands down. Love the service from selling and buying. Thanks!

  17. Prism Clipz

    March 28, 2020 at 5:24 pm

    And still all these fakes past

  18. Antonio Beynum

    March 30, 2020 at 8:19 pm

    He look like he doesn’t know wtf he is doing. He can’t authenticate his own shoes smdh????????‍♂️

  19. Jesse Esparza

    April 3, 2020 at 8:12 am

    Buy shoes that aren’t too expensive, maybe some 97s don’t buy your off-whites there. Cmon.

  20. Storm Access

    April 4, 2020 at 3:24 pm

    “So what qualifications are required to work here?”
    *Casually avoids the question*

  21. Sean Sean

    April 5, 2020 at 4:18 am

    I have a friend that gets AAA sneakers I’m talking 1:1 box and everything. All I’m saying is you’ll never know if you have a replica pair from StockX on your feet if I be honest. Fakes have the same blueprint. Materials and near enough the same factory workers making the shoes. My friend is a personal shopper and he’s making a killing. All I can say is the game is the game.

    • Ricardo Garza

      April 14, 2020 at 8:50 pm

      ?

    • Larry Rogers

      April 16, 2020 at 5:15 pm

      There’s no “game” in selling replicas as real. That’s a scam.

    • Fheard11

      April 17, 2020 at 9:26 pm

      would you be able to get a link to these shoes?

  22. Drew Updyke

    April 8, 2020 at 3:12 am

    Guy said they smell all the shoes to make sure they don’t smell like cigarettes… my first pair of yeezys from them smelled like cigarettes.

  23. Tatsuya Karuga Hasebe

    April 15, 2020 at 11:28 pm

    yeah stop hiring people with vision disorders

  24. Rodeo Luffy

    April 16, 2020 at 2:55 am

    I remember when StockX first came out no one trusted or purchased from it

  25. Anis Mescudi

    April 16, 2020 at 8:52 am

    that travis prolly fake

  26. Larry Rogers

    April 16, 2020 at 5:12 pm

    Nah that “authentication” process is not detailed enough. A fake could easily pass through that

  27. Christine Ioannou

    April 19, 2020 at 2:06 pm

    Those travis 1’s were fake

Leave a Reply

Your email address will not be published. Required fields are marked *

Science & Technology

Does your CEO have AI psychosis? Aaron Levie thinks most of them do. | Equity Podcast

The people deciding that AI can replace your job are also the ones least likely to understand what your job truly involves, according to Box founder Aaron Levie, who pointed to this as an example of “AI psychosis.” Indeed, ClickUp recently cut 22% of its workforcefor AI agents, tech layoffs in 2026 are already nearly…

Published

on

The people deciding that AI can replace your job are also the ones least likely to understand what your job truly involves, according to Box founder Aaron Levie, who pointed to this as an example of “AI psychosis.” Indeed, ClickUp recently cut 22% of its workforcefor AI agents, tech layoffs in 2026 are already nearly matching all of 2025, and DuckDuckGo installs are climbing from users who want Google to stop forcing AI into search and just give them links.

On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into what happens when the AI-pilled and the AI-skeptical are both right at the same time, plus three deals worth knowing about and Waymo’s new robotaxi hitting the road.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

01:18 Waymo’s new Ojai robotaxi

06:41 Stord raises $250M to take on Amazon fulfillment

12:46 Snowflake signs $6B deal with AWS

15:39 OpenRouter raises $113M Series B

20:07 The AI divide & anti-AI backlash

27:31 AI psychosis & how AI is reshaping headcount and hiring

37:04 Outro

Continue Reading

Science & Technology

Runway and Holy Water: Two AI Video Companies Trying to Upend Entertainment | StrictlyVC Athens 2026

Runway began within art school, with a sparse network and little investor insight into AI video. HolyWater Tech started in Kyiv with no venture capital, and a mandate to be profitable from day one. Seven years later, both have succeeded in disrupting, and putting some level of fear in, creative industries worldwide. At this StrictlyVC…

Published

on

Runway began within art school, with a sparse network and little investor insight into AI video. HolyWater Tech started in Kyiv with no venture capital, and a mandate to be profitable from day one.

Seven years later, both have succeeded in disrupting, and putting some level of fear in, creative industries worldwide. At this StrictlyVC Athens 2026 discussion, host and TechCrunch Editor-in-Chief Connie Loizos brought both on stage to get the inside story of how these two breakout companies actually broke out.

Featuring:

Anastasis Germanidis: Co-Founder & Co-CEO, Runway
Anatolii Kasianov: Co-Founder & Co-CEO, Holy Water Tech

Recorded live at StrictlyVC Athens 2026, presented in partnership with Endeavor Greece.

Continue Reading

Science & Technology

How to Know Your Idea is Legit: Validation, Failure & Shipping What Sticks | StrictlyVC Athens 2026

Before you build, how do you know anyone actually wants what you’re making? Journalist Ilyana Magra leads an honest conversation at StrictlyVC Athens 2026 with two founders about the messy path from idea to product to real adoption. Each explore the ideas they abandoned, the features they had to walk back, and the frameworks that…

Published

on

Before you build, how do you know anyone actually wants what you’re making? Journalist Ilyana Magra leads an honest conversation at StrictlyVC Athens 2026 with two founders about the messy path from idea to product to real adoption. Each explore the ideas they abandoned, the features they had to walk back, and the frameworks that actually helped lead to success.

Featuring…

Victoria Toli: Co-Founder and President, Finney
Johannes Galatsanos: Co-Founder and CEO, Diffraqtion

Recorded live at StrictlyVC Athens 2026, presented in partnership with Endeavor Greece.

Continue Reading

Trending