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EV Pickups Are a Bust for US Carmakers

It’s not just Tesla struggling to sell its Cybertruck. Ford, General Motors and Rivian have had a hard time convincing US customers to buy electric pick-up trucks. Bloomberg’s Detroit Bureau Chief David Welch explains why. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with…

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It’s not just Tesla struggling to sell its Cybertruck. Ford, General Motors and Rivian have had a hard time convincing US customers to buy electric pick-up trucks. Bloomberg’s Detroit Bureau Chief David Welch explains why.
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14 Comments

14 Comments

  1. @scoty_does

    August 18, 2025 at 4:16 pm

    Don’t underestimate the hand of UAW. They don’t want legacy to make EV’s in any flavor.

  2. @therealcnn5346

    August 18, 2025 at 5:25 pm

    How much $$$ in subsidies did we blow?

  3. @JeffBroekhoven

    August 18, 2025 at 5:32 pm

    I gave a deposit to Ford because they pledged to start with the “working class” model. Years later they flip flopped and released the high end models first, and I bought a used Tesla with FSD its a spaceship

  4. @happytrails1963

    August 18, 2025 at 5:33 pm

    no more ev incentives

  5. @turbodewd1

    August 18, 2025 at 7:00 pm

    EVs reduce auto jobs…Teslas are barely requiring repairs

  6. @PD55_

    August 18, 2025 at 7:02 pm

    Fleet owners are smart, EVs lower cost of ownership translates into better profits. Fleets are non-partisan, business comes first. Legacy automakers have not figured out how to lower production costs, and dealer markups are a plague on buyers. Meanwhile, the rest of the world is moving to electrification of transportation and away from obsolete ICE and oil dependencies.

    • @teevee2145

      August 18, 2025 at 8:47 pm

      propaganda

  7. @CozyBear_29

    August 18, 2025 at 7:16 pm

    The Maverick is selling like mad and if they had an all EV model with good range that would sell too. Big demand for the Slate Truck.
    Normal people don’t want a $70K Cosplay truck with 15 mpg.
    Chevrolet’s electric vehicle Ultium platform could easily be used for a normal pickup for the people.

  8. @CraigMatsuura

    August 18, 2025 at 7:26 pm

    I think GM is starting to show a EV truck is closing into price ranges that make more sense. Also GM is solving range with energy, that’s how you do it with a has or diesel too. Once they start trying them they will realize the base rule you loss 50% of range applies to all power types (gas, diesel and electric)

  9. @PD55_

    August 18, 2025 at 7:31 pm

    Most pickups are ego toys that never see dirt. Real work trucks are capital purchases, decisions made carefully by business owners trying to scratch out a living. Equipment is non-partisan. Just please make affordable, reliable pickups to help US small businesses. EVs should be cheaper (30% fewer parts than ICE), and cost less to operate.

  10. @sarabeth8050

    August 18, 2025 at 7:31 pm

    The folks who buy EVs don’t like pickups and the folks who buy pickups don’t like EVs. Who was the idiot who thought it was a good idea to make EV pickups?

  11. @DougGrinbergs

    August 18, 2025 at 8:16 pm

    Curious about Slate, Telo. Sandy Munro thinks both are promising.

  12. @teevee2145

    August 18, 2025 at 8:46 pm

    sure made elon rich

  13. @BryceLovesTech

    August 18, 2025 at 8:51 pm

    I have a 2013 Tesla I would definitely trade it in for a midsize EV if the price was right

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Bloomberg Technology

SK Hynix Starts Trading on Nasdaq, Opens 14% Above Offer Price | Bloomberg Tech 7/10/2026

Ed Ludlow sits down for an interview with SK Group Chairman Chey Tae-won from the Nasdaq to discuss SK Hynix’s US listing, the biggest-ever by a foreign company. Meanwhile, Bloomberg’s David Gura takes a look at SK Hynix shares as they start trading on the Nasdaq, and dives deeper into the listing’s impact on the…

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Ed Ludlow sits down for an interview with SK Group Chairman Chey Tae-won from the Nasdaq to discuss SK Hynix’s US listing, the biggest-ever by a foreign company. Meanwhile, Bloomberg’s David Gura takes a look at SK Hynix shares as they start trading on the Nasdaq, and dives deeper into the listing’s impact on the rest of the US chip sector.
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SK Chairman Chey Tae-won on SK Hynix Debut, AI Demand and US Plans

Chey Tae-won, chairman of SK Hynix parent SK Group, says they waited a long time to list SK Hynix in the US and calls it a “dream come true.” The head of the South Korean chipmaker talks about raising $26.5 billion in the largest-ever US listing by a foreign company and also discusses the outlook…

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Chey Tae-won, chairman of SK Hynix parent SK Group, says they waited a long time to list SK Hynix in the US and calls it a “dream come true.” The head of the South Korean chipmaker talks about raising $26.5 billion in the largest-ever US listing by a foreign company and also discusses the outlook for AI demand and his US investment plans.
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SK Chairman Says He Has ‘Much, Much Bigger’ Plans for US

Chey Tae-won, chairman of SK Hynix parent SK Group, discusses his plan to invest more money in the US. He speaks with Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:   Get…

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Chey Tae-won, chairman of SK Hynix parent SK Group, discusses his plan to invest more money in the US. He speaks with Ed Ludlow on “Bloomberg Tech.”
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