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Audi’s latest lighting technology

Audi just announced their latest lighting technology, implemented in the Sportback. We chatted with Stephan Berlitz, Audi AG Head of Lighting Innovation, on how the digital lights work. TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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Audi just announced their latest lighting technology, implemented in the Sportback. We chatted with Stephan Berlitz, Audi AG Head of Lighting Innovation, on how the digital lights work.

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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17 Comments

17 Comments

  1. Nimble Berto

    November 20, 2019 at 2:36 am

    First

  2. aappiah1

    November 20, 2019 at 2:37 am

    Wow that is awesome. Cheers

  3. Right Wing Lutheran Cowgirl

    November 20, 2019 at 2:45 am

    These KRAUTS are so smart.

  4. iblackfeathers

    November 20, 2019 at 2:46 am

    you could potentially animate laser blasts, video game obstacles, the bat symbol, qr codes for the car’s hotspot, a giant pothole, movies, forced perspective optical illusions, you name it.

  5. ThexBorg

    November 20, 2019 at 2:57 am

    Audi (VW) are the Apple ???? of the car industry.

    • VIZIN

      November 20, 2019 at 3:44 pm

      I would say Samsung, because pretty much all of Apple’s stuff comes from Samsung.

    • stevey500

      February 24, 2020 at 7:51 pm

      @VIZIN memory and displays (sometimes), that’s about it.

  6. Peter B. Sims

    November 20, 2019 at 3:55 am

    Cool idea.

  7. Um Hu

    November 20, 2019 at 4:15 am

    I can see a future where the whole transportation experience is you getting in a car, and it drives you to your location while you’re fully immersed in a VR type world around you.

  8. Sunglass Shack

    November 20, 2019 at 12:25 pm

    Cars in future will all be software driven by a master server…so lighting probably won’t be needed anyways..
    It’s only to show off your Audi badge on the wall when U are parked..

  9. Zenobio Oibonez

    November 20, 2019 at 1:36 pm

    Bringing the drive in movie experience to your garage. Lol pretty cool. Surround sound must sound amazing.

  10. iamdmc

    November 20, 2019 at 6:25 pm

    totally useless

  11. Paolo Sobretodo

    December 6, 2019 at 7:06 am

    ????

  12. Makee Science

    January 2, 2020 at 2:33 pm

    ????????????????

  13. Сергей Дерябин

    February 6, 2020 at 7:45 pm

    Бомба,????

  14. stevey500

    February 24, 2020 at 7:51 pm

    DLP lol

  15. DeoFlasche Aal

    April 6, 2020 at 4:26 am

    Why not haha

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Qualcomm CEO Cristiano Amon outlines how agentic AI is revolutionizing the architecture of our everyday devices at Computex 2026. Discover the future of smart technology across mobile, robotics, automotive, and data centers.

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A hand-built camera with suction cups captured something no one had ever seen: two sperm whales communicating and swimming together in the deep ocean. Engineer Eric Stackpole shares the story of how a scrappy, DIY tool revealed this intimate glimpse into the lives of these giants — and makes the case that the only limit to what we can discover is what we’re curious enough to explore. (Recorded at TEDNext 2025 on November 11, 2025)

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We went to Sony HQ to check out three new accessories coming soon from @PlayStation the FlexStrike fight stick ($299, coming at the same time as Marvel Tokon: Fighting Souls), plus PlayStation’s first gaming monitor and speakers— a 27” Gaming Monitor with a built-in DualSense Charging hook ($350) and Pulse Elevate speakers (price TBA), respectively. Which do you wanna grab?

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