Science & Technology

Audi’s latest lighting technology

Audi just announced their latest lighting technology, implemented in the Sportback. We chatted with Stephan Berlitz, Audi AG Head of Lighting Innovation, on how the digital lights work. TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Published

6 years ago

November 20, 2019

CYBER TECH TV

Audi just announced their latest lighting technology, implemented in the Sportback. We chatted with Stephan Berlitz, Audi AG Head of Lighting Innovation, on how the digital lights work.

TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

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17 Comments

Nimble Berto

November 20, 2019 at 2:36 am

First

Reply
aappiah1

November 20, 2019 at 2:37 am

Wow that is awesome. Cheers

Reply
Right Wing Lutheran Cowgirl

November 20, 2019 at 2:45 am

These KRAUTS are so smart.

Reply
iblackfeathers

November 20, 2019 at 2:46 am

you could potentially animate laser blasts, video game obstacles, the bat symbol, qr codes for the car’s hotspot, a giant pothole, movies, forced perspective optical illusions, you name it.

Reply
ThexBorg

November 20, 2019 at 2:57 am

Audi (VW) are the Apple ???? of the car industry.

Reply
- VIZIN
  
  November 20, 2019 at 3:44 pm
  
  I would say Samsung, because pretty much all of Apple’s stuff comes from Samsung.
  
  Reply
- stevey500
  
  February 24, 2020 at 7:51 pm
  
  @VIZIN memory and displays (sometimes), that’s about it.
  
  Reply
Peter B. Sims

November 20, 2019 at 3:55 am

Cool idea.

Reply
Um Hu

November 20, 2019 at 4:15 am

I can see a future where the whole transportation experience is you getting in a car, and it drives you to your location while you’re fully immersed in a VR type world around you.

Reply
Sunglass Shack

November 20, 2019 at 12:25 pm

Cars in future will all be software driven by a master server…so lighting probably won’t be needed anyways..
It’s only to show off your Audi badge on the wall when U are parked..

Reply
Zenobio Oibonez

November 20, 2019 at 1:36 pm

Bringing the drive in movie experience to your garage. Lol pretty cool. Surround sound must sound amazing.

Reply
iamdmc

November 20, 2019 at 6:25 pm

totally useless

Reply
Paolo Sobretodo

December 6, 2019 at 7:06 am

????

Reply
Makee Science

January 2, 2020 at 2:33 pm

????????????????

Reply
Сергей Дерябин

February 6, 2020 at 7:45 pm

Бомба,????

Reply
stevey500

February 24, 2020 at 7:51 pm

DLP lol

Reply
DeoFlasche Aal

April 6, 2020 at 4:26 am

Why not haha

Reply

Science & Technology

When it Comes to Pitching, Don’t be Nice, Just Slay │ Build Mode Podcast

For women entering the founding and startup ecosystem, Taskrabbit founder Leah Solivan has a wealth of insights, especially on why you shouldn’t hold yourself back. Listen in on the latest episode of Build Mode for our full interview with her:

Published

4 hours ago

April 2, 2026

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For women entering the founding and startup ecosystem, Taskrabbit founder Leah Solivan has a wealth of insights, especially on why you shouldn’t hold yourself back.

Listen in on the latest episode of Build Mode for our full interview with her:

CNET

The ‘Camera’ That Can Do Anything | What The Future

I visited Lightstorm Entertainment for a behind-the-scenes look at how Avatar: Fire and Ash was filmed. Performance capture technology films every possible angle at once, then a virtual camera captures specific shots, and finally, the VFX team completes all the effects. 0:00 Inside the Avatar: Fire and Ash Production 0:29 Phase 1: The Volume &…

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0:00 Inside the Avatar: Fire and Ash Production
0:29 Phase 1: The Volume & Performance Capture
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3:15 Where to Learn More & Viewer Discussion

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#movie #film #jamescameron #movies #avatar #camera #futuretech

Science & Technology

A diverse team will make your startup more successful with Leah Solivan, Taskrabbit l Build Mode

If one thing has become clear this season, finding the right talent for your team isn’t as easy as picking from a pile of resumes This week’s guest is Leah Solivan, the founder of Taskrabbit and now an early-stage investor who has seen that the power to change a homogenous startup exosystem comes from empowering…

Published

17 hours ago

April 2, 2026

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From bootstrapping TaskRabbit on credit cards to scaling it into one of the defining companies of the gig economy, Leah learned firsthand that the hardest part of building a company isn’t the product, it’s selecting the right people to build it.

In this episode, Isabelle Johannessen and Leah unpack what it really takes to build diverse teams from day one and why most companies get it wrong by waiting too long. They also explore how the lack of diversity in venture capital directly shapes who gets funded, and ultimately, who gets hired.

Apply to Startup Battlefield: We are looking for early-stage companies that have an MVP. So nominate a founder (or yourself): techcrunch.com/apply. Be sure to say you heard about Startup Battlefield from the Build Mode podcast.

TechCrunch Disrupt: If you’re thinking about applying to Startup Battlefield, then October 13 to 15 in San Francisco, we’re back for TechCrunch Disrupt, where the Startup Battlefield 200 takes the stage. So if you want to cheer them on, or just network with 1000s of founders, VCs, and tech enthusiasts, then grab your tickets.

Use code buildmode15 for 15% off any ticket type.

Chapters:
00:00 The hard way to hire diverse talent
01:20 From engineer to Taskrabbit founder
03:39 The moment that sparked Taskrabbit
07:39 Why building teams is the hardest part
12:06 Learning how to hire from scratch
17:36 Why venture capital lacks diversity
27:25 How to build diverse teams from day one
39:42 What founders get wrong about competition

New episodes of Build Mode drop every Thursday. Hosted by Isabelle Johannessen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.