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Apple’s New CEO Must Restore Company’s Design Edge: Power On

The top priority for new Apple CEO John Ternus should be revamping the company’s design team and putting the focus back on the look and feel of products, writes Bloomberg’s Mark Gurman in his latest Power On newsletter. He joins Ed Ludlow for more on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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The top priority for new Apple CEO John Ternus should be revamping the company’s design team and putting the focus back on the look and feel of products, writes Bloomberg’s Mark Gurman in his latest Power On newsletter. He joins Ed Ludlow for more on “Bloomberg Tech.”
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11 Comments

11 Comments

  1. @pauldannelachica2388

    June 22, 2026 at 2:08 pm

    You know apple is playing catch up with android in new phone design

    • @Rsmith420

      June 22, 2026 at 2:23 pm

      They’re really not. The last few Galaxy S phones have been complete copies of iPhones design from a few years ago.

    • @lilzuplada1564

      June 22, 2026 at 4:38 pm

      @Rsmith420not with Huawei and the rest of the Chinese brands taking over global marketshare

    • @Rsmith420

      June 22, 2026 at 4:46 pm

      @lilzuplada1564 what does that have to do with anything me or the OP said?

    • @USUSAUS-i1w

      June 22, 2026 at 4:46 pm

      ​@Rsmith420 A new religion 😂

  2. @matt.stevick

    June 22, 2026 at 3:13 pm

    gurmanator 🍎🔫😎

  3. @porkypig7170

    June 22, 2026 at 3:29 pm

    The wheel has looked the same for thousands of years, time to freshen it up

  4. @hummersd

    June 22, 2026 at 3:46 pm

    Seeing as a product pipeline is years in the making (ex. Apple Watch was conceived in 2012, first released in 2015), even if Ternus did change the design team, a drastic change to products would not be immediate. And given he’s risen in the ranks over time and is head of hardware engineering, he also had influence since hardware capabilities vs. design are often met with conflicts and compromises, so he had a front seat to current and future products. Also, someone recently complained how iPhones are incremental changes… and rightfully so someone responded that users don’t change out their phones every year, more like 3-5 years for the average customer, so the big jumps aren’t needed. It’d be the same for design. Unless there’s a major breakthrough in tech (ex. battery composition, screen+glass tech) then design will also be incremental given how many features they have to now account for. I’m in no way saying there shouldn’t be a shift in design, but a full shake-up to what was built-up the last several years since he’s part of that history, doesn’t seem to be a priority.

  5. @lilzuplada1564

    June 22, 2026 at 4:41 pm

    Apple needs to go back to the drawing board. Making seamless synergy between beautiful hardware and flawless software. iOS has been a clunky, unintuitive mess and iPhone 17 Pro is butt ugly and cheap thin aluminum.

  6. @miketech79

    June 22, 2026 at 7:24 pm

    The software has gone down the toilet since the introduction of the public beta testing. The numerous bugs get worse and seamlessly never get fixed.

  7. @MichaelPinto

    June 22, 2026 at 8:13 pm

    Note: Jony Ive was in-house at Apple *before* Steve Jobs came back to the company (he joined in 1992)

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Bloomberg Technology

SK Hynix Starts Trading on Nasdaq, Opens 14% Above Offer Price | Bloomberg Tech 7/10/2026

Ed Ludlow sits down for an interview with SK Group Chairman Chey Tae-won from the Nasdaq to discuss SK Hynix’s US listing, the biggest-ever by a foreign company. Meanwhile, Bloomberg’s David Gura takes a look at SK Hynix shares as they start trading on the Nasdaq, and dives deeper into the listing’s impact on the…

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Ed Ludlow sits down for an interview with SK Group Chairman Chey Tae-won from the Nasdaq to discuss SK Hynix’s US listing, the biggest-ever by a foreign company. Meanwhile, Bloomberg’s David Gura takes a look at SK Hynix shares as they start trading on the Nasdaq, and dives deeper into the listing’s impact on the rest of the US chip sector.
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SK Chairman Chey Tae-won on SK Hynix Debut, AI Demand and US Plans

Chey Tae-won, chairman of SK Hynix parent SK Group, says they waited a long time to list SK Hynix in the US and calls it a “dream come true.” The head of the South Korean chipmaker talks about raising $26.5 billion in the largest-ever US listing by a foreign company and also discusses the outlook…

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Chey Tae-won, chairman of SK Hynix parent SK Group, says they waited a long time to list SK Hynix in the US and calls it a “dream come true.” The head of the South Korean chipmaker talks about raising $26.5 billion in the largest-ever US listing by a foreign company and also discusses the outlook for AI demand and his US investment plans.
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SK Chairman Says He Has ‘Much, Much Bigger’ Plans for US

Chey Tae-won, chairman of SK Hynix parent SK Group, discusses his plan to invest more money in the US. He speaks with Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:   Get…

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Chey Tae-won, chairman of SK Hynix parent SK Group, discusses his plan to invest more money in the US. He speaks with Ed Ludlow on “Bloomberg Tech.”
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