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How “Bluey” Teaches Adults to be Playful Again | Sarina Petersen | TED

“Bluey,” the Australian children’s show, is a global phenomenon. But how did a cartoon for kids become a smash hit with adults, too? Sarina Petersen, who studies social psychology, explains how “Bluey” keeps viewers of all ages hooked with a unique blend of humor, authenticity and nostalgia. (Recorded at TEDxQUT on October 26, 2024) If…

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“Bluey,” the Australian children’s show, is a global phenomenon. But how did a cartoon for kids become a smash hit with adults, too? Sarina Petersen, who studies social psychology, explains how “Bluey” keeps viewers of all ages hooked with a unique blend of humor, authenticity and nostalgia. (Recorded at TEDxQUT on October 26, 2024)

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46 Comments

46 Comments

  1. @coreywright33

    May 14, 2025 at 11:12 am

    Yay! I love ‘Bluey’ so very much!

  2. @TheUberPeople

    May 14, 2025 at 11:14 am

    Hooray!

  3. @ChilleBruh

    May 14, 2025 at 11:16 am

    Commenting for the algo, what a beautiful, absolute treasure of a family program is *BLUEY* has helped me as a parent more than you may believe.

  4. @adishraj

    May 14, 2025 at 11:18 am

  5. @saiskanda

    May 14, 2025 at 11:18 am

    “dumb ways to die” is also australian right? A kind of media that went viral globally

  6. @Paul-v8v4j

    May 14, 2025 at 11:21 am

    What does orangey teach people?

  7. @bolangmabola

    May 14, 2025 at 11:27 am

    Watch at 1.5 speed

    • @varunpro1

      May 14, 2025 at 12:15 pm

      3x is even better

    • @syndromefam30

      May 14, 2025 at 12:23 pm

      Ikr but can’t​@@varunpro1

  8. @janlukegabriel

    May 14, 2025 at 11:29 am

    BLUEY!!!

  9. @m10h11T5Nhueue-e

    May 14, 2025 at 11:38 am

    Keep up the good work, you are a true professional. Looking forward to more videos!🍺🐊🌮

  10. @sallyredgrave1036

    May 14, 2025 at 11:50 am

    They store it up use it against u … poor alice snd grace ❤ horses remember elephants dogs silver backs … earth beauty abused by tics xx

  11. @sallyredgrave1036

    May 14, 2025 at 11:51 am

    Privlidge

  12. @sallyredgrave1036

    May 14, 2025 at 11:54 am

    Ear lobe holistic practitioner…meridian lines spit deals gambelling law savbatage suffering was suffigettes struggle 1928 …

  13. @WalkinThunder9

    May 14, 2025 at 12:09 pm

    Yes, on several occasions, I found myself having tea and crumpets in the children’s Playhouse with my Grand Children in the park.
    Late at night while searching the channels for a program to watch I will run across Bluey; and at that time I would stop and watch a couple of episodes before moving on. Thanks to my Granddaughter…my wife would comment, Bluey, It appears to be your favorite late night program…..

  14. @ozgoodphotos

    May 14, 2025 at 12:16 pm

    Cartoon dogs indoctrinating young children. What could possibly go wrong?

  15. @laddo

    May 14, 2025 at 12:27 pm

    One of the worst things any child should ever be watching and it’s being talked up as a positive by a TED Talk. 🤮

    • @patriciapark7287

      May 15, 2025 at 12:07 am

      I’ve never heard of it nor watched it. What do you think is so bad about it?

  16. @محمد_سيدك

    May 14, 2025 at 12:38 pm

    I want to marry this woman or her sister

  17. @creativewerido

    May 14, 2025 at 12:50 pm

    Hearing Bluey on TedTalk is not on my 2025 bingo card

  18. @MurasakiOnca

    May 14, 2025 at 12:54 pm

    Love the topic, but she or someone should’ve moved her microphone. It sounds like we’re in her mouth.

  19. @andycordy5190

    May 14, 2025 at 1:03 pm

    Unusually for TED, the sound of the speaker is brittle and harsh with the mic position primarily to blame. I notice someone has commented on the pacing. I think this talk would sound more creditable with a more natural speech but perhaps fearing for the clarity of the delivery has had an impact on that.

  20. @sanyabrestify

    May 14, 2025 at 3:57 pm

    Всё книга 📚 которые печатаются не должны превышать 400 страниц шрифт должен быть стандартный чёткий

  21. @FoxtrotBravoRomeo

    May 14, 2025 at 6:22 pm

    The zoom call episode got me good… so funny, so relatable and also very deep.

  22. @binhmai7901

    May 14, 2025 at 7:19 pm

    Great đây là video tốt nhất còn lại như l

  23. @skepticalsmurf

    May 14, 2025 at 8:00 pm

    I’m 64yo,and l admit l enjoy Bluey immensely!!! 😜

  24. @BusinessTacticsDaily

    May 14, 2025 at 9:18 pm

    💬 “If a cartoon like Bluey makes you reflect on life more than 12 years of school ever did… then who’s really to blame?

  25. @vidskipperai

    May 15, 2025 at 1:14 am

    *_TIMESTAMPS_* & Summary (by *VidSkipper AI* ): “Bluey” isn’t just for kids; it’s a global hit that offers adults relatable, authentic, and nostalgic content, providing comfort and new perspectives on life and parenting, and teaching them to embrace playfulness and learn from children.
    0:04 🔵 Introducing “Bluey” and Its Global Impact
    • 🔵 “Bluey” is a global hit children’s show created in Brisbane, following the adventures of the Heeler family: Bluey, Bingo, Bandit, and Chilli.
    • 👨‍👩‍👧‍👦 Each episode offers a slice of life, delving into life lessons and parenting nuances through a playful lens of childhood imagination, appealing to both kids and adults.
    • 🌍 The show’s international success is unique, with many videos of kids in other countries adopting Australian accents.
    2:49 👨‍👧 Appealing to Adults: Relatability and Authenticity
    • 👨‍👧 The show’s creator, Joe Brumm, aimed to create content that parents can genuinely enjoy, making the adult subtext relatable rather than just crude.
    • 🚗 Relatable moments include scenes in the family car, evoking childhood memories for older viewers.
    • 🧑‍🤝‍🧑 “Bluey” engages with its older viewers, acknowledging their presence and communicating directly to them through realistic and nuanced portrayals of adulthood.
    5:09 💖 Addressing Deeper Themes and Parental Anxieties
    • 💬 In the episode “Baby Race,” Chilli speaks about overthinking parenting and comparing herself to other moms, highlighting the show’s engagement with parental anxieties.
    • 💖 Chilli receives reassurance from Bella, a mother of nine, who tells her, “You’re doing great,” resonating deeply with adult viewers.
    • 🎭 The show portrays disabilities, neurodivergence, anxiety, divorce, infertility, bullying, and death in a way that is digestible for younger audiences and prompts important conversations.
    7:22 🇦🇺 Nostalgia and Escapism: A Comforting Experience
    • 🇦🇺 The show captures quintessential childhood experiences, evoking nostalgia, especially for Australians who recognize familiar scenes like crows, bin chickens, and trips to the hardware store.
    • 🧠 Adults turn to nostalgia and childlike activities as a form of escapism, stepping away from the pressures of daily life.
    • 🩹 Some adult fans find watching “Bluey” therapeutic, vicariously experiencing a safe, warm, and positive environment.
    11:19 👶 Learning from Children: New Perspectives and Playfulness
    • 👶 Children approach the world with wonder, finding enjoyment in the mundane and creating fun, teaching adults to do the same.
    • 🤸 Kids teach adults to approach the world with curiosity, hope, and playfulness, and not to take themselves too seriously.
    • 💙 “Bluey” resonates with children, teenagers, and adults due to its relatability, authenticity, comfort, and perspective, making it more than just a cartoon for kids.

    ** Generated using ✨ *_VidSkipper AI_* Chrome Extension

  26. @mariaantoniettamontella9173

    May 15, 2025 at 4:23 am

    eccezionale

  27. @PGMP2007

    May 15, 2025 at 5:53 am

    It was good until you find out the true agendas.

  28. @Blunderbeard

    May 15, 2025 at 9:30 am

    With no context of who this person is or why she, a non-parent, feels so entitled to speak about the appeal of Bluey to adults, I don’t know why I should give a crap about what she has to say. She just comes across like a weeb talking about their favourite anime.

  29. @ellaisnotwyse7172

    May 15, 2025 at 9:34 am

    all cool people watch dan and phil

  30. @MrJekyllDrHyde1

    May 15, 2025 at 10:51 am

    Bluey is 1 of the few shows about family life, in which the father is a not a mumbling idiot.

    Bandit is a great dad & a great husband. It is good to see such characters on TV.

  31. @CardinalBirbRose

    May 15, 2025 at 11:57 am

    I’ve always believed people should feel less shame about behaviour that truly doesn’t ‘deserve’ shame. Be cringe, be free.

  32. @strangerchester6454

    May 15, 2025 at 2:34 pm

    Какая красивая девушка. Я влюблён)

  33. @mortyabc

    May 15, 2025 at 2:47 pm

    I’m from Norway, and my 9 yr old daughter loves Bluey 🙂

  34. @JustAnotherMe

    May 15, 2025 at 4:14 pm

    Thanks for the recommendation.
    I have been looking for a kids show that I can watch for language practice in my target language (German) which will not bore me to tears.

    But, this is a unusual topic for TED .

    • @taylorkirkland3529

      May 15, 2025 at 6:04 pm

      Hi, American here: Bluey is literally amazing, it has NO, 0, NONE adult-themes, American-propaganda, inappropriate topics, etc, and the massive part of it’s allure is that Bluey showcases a Competent, Loving, absolutely ADORING Father. It really is, a once in a generation show that bridges very young and very old, I <3'd watching it with my kiddo when she was little and still enjoyed stuff like that lol

  35. @vallab19

    May 15, 2025 at 11:31 pm

    Cats and Dogs made into human like characters is the core of modern children TV and digital entertainment so they like dogs and cats more than humans touch in thier coming life that no one bothered.

  36. @lakshmikanthambekar4024

    May 16, 2025 at 3:07 am

    Bluey is boring is what I feel. Because am allergic to cartoons

  37. @cleric76

    May 16, 2025 at 6:44 am

    From The Netherlands; we still rewatch most episodes. Kids are now 8 and 11 😊

  38. @azharalibhutto1209

    May 16, 2025 at 10:56 pm

    Great 👍👍

  39. @mirfawn

    May 17, 2025 at 3:19 am

    I’m really impressed by her influential way of reviewing *Bluey*

    • @StuckInsideBlueSkying

      May 17, 2025 at 11:25 pm

      That’s fantastic to hear!

  40. @LioraThorne-90

    May 17, 2025 at 2:29 pm

    😊

  41. @felonious_c

    May 17, 2025 at 7:09 pm

    Watching at 1.2 speed makes this perfect

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