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Why Apple’s VR Launch at WWDC Matters

Apple is rumored to reveal a VR headset at WWDC. CNET’s Bridget Carey and Scott Stein look at the challenges of launching a VR product now, and how Apple may approach it at the annual developers conference. 0:00 The Drama Behind Apple’s VR Headset 0:54 Why Debut VR Headset at WWDC? 2:11 Will VR be…

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Apple is rumored to reveal a VR headset at WWDC. CNET’s Bridget Carey and Scott Stein look at the challenges of launching a VR product now, and how Apple may approach it at the annual developers conference.

0:00 The Drama Behind Apple’s VR Headset
0:54 Why Debut VR Headset at WWDC?
2:11 Will VR be Tim Cook’s Legacy?
2:50 The Latest Apple Headset Leaks
3:23 Apple Needs to Pull Off Some VR Magic
3:50 What Does a WWDC Launch Look Like?
8:09 Will Anyone Besides Developers Will Care

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#apple #virtualreality #vr

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76 Comments

76 Comments

  1. West Coast Ghost

    March 24, 2023 at 3:00 pm

    what they are giving devs will not be the consumer product. the end goal is XR capable glasses. this is a dev tool so there are a ton of apps on launch in a couple years

  2. Walter Golden

    March 24, 2023 at 3:04 pm

    Apple is the trend-setter of tech, the quality of the hardware should make even the 1st gen of their vr still something to impress and achieve a leap forward in this industry. Awaiting to see what happens no matter how those feel about vr. Have gotten my sea legs for it myself with my own headset, the ill effects do go away and it’s an amazing thing to witness when done right 🥽

  3. Spenser Tracy

    March 24, 2023 at 3:06 pm

    Apple is so boring.

  4. Tony Stark

    March 24, 2023 at 3:13 pm

    3k for a vr headset. 😂😂😂😂 typical apple

  5. Hakan Yucel

    March 24, 2023 at 3:24 pm

    Having a solution to a problem always sells!
    Imagine being able to vacuum while watching YouTube with your VR
    Having your own room in VR, where your things are in this room, things are music you have bought, movies you have purchased, books you have bought, your documents saved in iCloud, everything you have that you have bought from Apple is in this room!
    $3000 no problem! Or it will be $99 for 36 months! i don’t care! I buy!

  6. Jason

    March 24, 2023 at 3:32 pm

    Apple can only make Pro-sumer products. Apple left the business sector a long time ago when they quietly ended their Mac Server OS. Apple AR/VR headset like all Apple products will be tightly bound to the Apple Ecosystem.

    AR/VR has problems staying relevant right now. The big push for VR by companies like Meta and others seems to be out of desperation. IMO Many investors bet several years ago that VR/AR driven Metaverse (a semi cringe category they gave AR/VR apps and games) to be the new “Internet”. As vocal as the internet is about VR, only wallets matters. So what is for Apple to gain by releasing an AR/VR headset? The market is limited, they would further limit themselves with Apple Ecosystem. It’s like throwing money into a burning pit.

    They could announce compatibility of new MacOS and an already available headset. This to me is the most plausible as the Risk is all on the other company, and it would just be software which is right up WWDC alley.

  7. Rodrigo Leon

    March 24, 2023 at 3:50 pm

    Did you guys forget about the Developer Transition Kits? Both were done at WWDC. Essentially the world was introduced to M1 (for the latest kit anyway) and devs were given a working platform (a repurposed Mac Mini). This wasn’t a version one or a consumer product. So. Could be the same deal. We also see this happen in video games with consoles.. though with much secrecy.. for reasons..

  8. cusman

    March 24, 2023 at 4:42 pm

    For $3,000 I would need to be sold on controllers and headset both being fantastic upgrades / differentiators over what Meta Quest, PCVR and PSVR2 currently offer.

  9. Andrew Vegas

    March 24, 2023 at 4:52 pm

    Having try Quest 2 and just bought PSVR 2
    Apple must have at launch will be
    1. fully running MAC OS on it
    2. Apple Fitness workouts for it
    3. Apple Music concerts for it
    4. Apple TV plus/sports content for
    5. Gaming for it is obvious but it needs to be serious about it, buy gaming studios to make exclusive games for it
    6.

  10. Richard Servello

    March 24, 2023 at 5:28 pm

    Everyone is 100% on board this rumor. It’s been a decade now and it’s always coming out this year.

  11. MushroomTits

    March 24, 2023 at 5:32 pm

    Every time I think about buying a house I look at the increase from $80,000 to $300 000 and some FOMO offers and realize.. that buying Apple products is really the only luxury that I can really afford.🤔 And that will actually bring me joy.🥺 Sign of the times!🙄

  12. zachery Mendoza

    March 24, 2023 at 5:36 pm

    I would love to buy it but no one ones buying it in this economy

  13. Richard Servello

    March 24, 2023 at 5:38 pm

    I do have faith that if ANYONE can crack this platform, it’s Apple. But I really hope they don’t fall into the enterprise trap and lock it behind insane pricing and limited content.

  14. Michael Acosta

    March 24, 2023 at 5:39 pm

    Lol that look @ 1:29 – priceless 😂

  15. Philip Lim

    March 24, 2023 at 5:43 pm

    Whyyyyyyyyyy I’ve been waiting for the Apple AR glasses for sooo longggg. Why VR, there’s so many standalone ones already..

  16. Munyaradzi Mugomeza

    March 24, 2023 at 5:59 pm

    The one thing I don’t care about at all
    Would rather get the apple cloth

  17. a closer look

    March 24, 2023 at 6:03 pm

    _$3000?!?!?_ That can’t be right.

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 7:05 pm

      Thanks for watching and commenting. You have been selected in my draw✨Winners should text on telegram to claim prize. (Only Winners).🏅💕

  18. Willa L'amour

    March 24, 2023 at 6:21 pm

    This is the MOST boring apple announcement I have EVER seen in my whole life … Someone else does something radical, weird, odd, strange and then this person get’s a multimillionaire bonus – thes ONLy happened in movies …

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 6:58 pm

      😮

  19. Marvin Addae

    March 24, 2023 at 7:22 pm

    Bridget da goat

  20. Bradley Wall

    March 24, 2023 at 7:26 pm

    If it can run huge games in VR, e.g. Hogarth Legacy, then it will sell to at least gamers, even at a high cost.

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 7:41 pm

      Thanks for watching and commenting. You have been selected in my draw✨Winners should text on telegram to claim prize. (Only Winners).🏅

  21. Bryan Lopez

    March 24, 2023 at 8:04 pm

    So many words just to say nothing

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 8:28 pm

      Thanks for watching and commenting. You have been selected in my draw✨Winners should text on telegram to claim prize. (Only Winners)…🏅🎁

  22. Paso Meth

    March 24, 2023 at 8:12 pm

    It probably wont be released until iPhone 20…or when 1-2nm chip are availble for it to be efficient in battery

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 8:26 pm

      Thanks for watching and commenting. You have been selected in my draw✨Winners should text on telegram to claim prize. (Only Winners)..🏅🎁

  23. Christian_Attride 0521

    March 24, 2023 at 8:31 pm

    The software updates apple is making this year are not going to be huge, it’s one of those incremental years where they focus on performance and stability. It should leave them with a big chunk of showtime to talk about their headset. I just hope we get to see another “one more thing…” at the end of the software part of the event.

  24. Wj76

    March 24, 2023 at 8:36 pm

    Big Bridget fan…Daily Show level presentation style and hilarity. She would fit right in

    • hit _me_ųp_ôn_TěLě,Gråm_: CNET_CNET

      March 24, 2023 at 8:45 pm

      Thanks for watching and commenting. You have been selected in my draw✨Winners should text on telegram to claim prize. (Only Winners)🏅

  25. Meowth

    March 24, 2023 at 8:56 pm

    I dont think most can last long on a VR. I kinda feel that they should focus on their macos first. For now, it just seems that the engineers dont use the software themselves.

  26. ahhhhb

    March 24, 2023 at 11:02 pm

    love this video and the dynamic with the two

  27. Joseph Brown

    March 24, 2023 at 11:45 pm

    God she’s annoying.

  28. puresquared+

    March 24, 2023 at 11:45 pm

    This is literally what apple is going to use as a base line for the presentation. These guys got hired to put this out to prep the people and organize the presentation.

    • TURBO by ULTRA

      March 25, 2023 at 1:03 am

      True

  29. Sebastian Ramirez

    March 25, 2023 at 1:33 am

    i love you bro

  30. Satch

    March 25, 2023 at 1:34 am

    I thought you covered toys?

  31. Stephen Lovatt

    March 25, 2023 at 1:38 am

    I have heard that when the internet is done the next thing taking over will be the metaverse Apparently it’s a virtual reality thing with all the things the internet can do right now. Apple obviously know this, and are developing tech in anticipation I think this metaverse thing is still a way off, and maybe Apple have jumped the gun with this. Only time will tell, but if there’s a company big enough and powerful enough to kick start this next big thing, then surely it must be Apple!

  32. SweetCherryGrower

    March 25, 2023 at 2:12 am

    Br is the best thing happen in youtube

  33. hackercoolio

    March 25, 2023 at 3:41 am

    Bridget you are really fun to watch! Great content as always.. Greetings from the other end of the world!

  34. Sachin James

    March 25, 2023 at 3:52 am

    What would the Apple VR product be called… iSee!! 😂

    I see what you are trying to do apple…😏

  35. ChrisAstro

    March 25, 2023 at 5:53 am

    5:00

  36. zroter

    March 25, 2023 at 6:19 am

    I believe Apple has pushed their “we come a few years after everyone but make it better” strategy a bit too far. Every other company has already tried this before, it didn’t work (I mean, there are products, but they are not a must), and it is not a new concept, as VR headsets already existed in the 1980’s… Even Meta, that tried to push the “Metaverse” concept very hard, is moving on to conversational AI, which is the new thing everyone want to jump to right now.

  37. Mike Coshan

    March 25, 2023 at 6:30 am

    I think if Apple can make a headset that has at least 150° FOV as my old oculus quest 2’s field of vision was terrible, the graphics also need to improve by a huge margin to what they are today

    • Stacy Vourlen

      March 25, 2023 at 7:01 am

      It’s rumored to have a 120 degrees FOV, which is a good baseline

  38. Mr Perfect Cell

    March 25, 2023 at 7:18 am

    Make this lady do more videos. I think she’s cool.

  39. Derrick Best

    March 25, 2023 at 8:38 am

    It’s not gonna cost $3k. More likely it will cost $1799 – 2199. Many will say it’s not that bad but I think apple will struggle after the initial release.

  40. TERRY. W

    March 25, 2023 at 8:46 am

    Bridget can make anything seem wonderful..

  41. Philip Biron

    March 25, 2023 at 8:46 am

    I own the Vive XR Elite got it day one and the setup took sometime but the hand tracking is another level all together vs Meta Quest 2 the only other headset I own that has hand tracking. I also own HTC Vive Pro 2 and HP Reverb G2. I think what Apple going to do is similar to Meta and HTC with video passthrough vs magic leap optic stuff. The reason the technology is no where near ready as seen by magic leap issues with object transparency and difficulty with light levels and cost. Meta Quest Pro uses local dimming vs OLED and is able to compensate somewhat for lack of no OLED. Vive XR Elite still uses LED and is somewhat effected by lack of true black but it’s video passthrough and hand tracking is completely at another level. I think Apple looking to bring to market a lower cost XR headset using technology brought over by Sony and their PSVR 2 headset. It has OLED and has amazing head tracking as well as higher resolution micro OLED then the LED inside of ether Meta Quest Pro and HTC Vive XR Elite. If they combine their technology with AR and camara technology with Sony micro-OLED displays from PSVR 2 at a 1000 to 1500 dollar price point with some form of iPhone integration it will be a pretty big deal especially with rumors of them working with Steam for gaming. I have a feeling these are the reasons why steam has not introduced a replacement yet for Steam Valve Index because they are waiting for Sony or LG to ramp up production of their OLED.

  42. Russell Charles

    March 25, 2023 at 11:02 am

    Despite the economic downturn, I’m happy ☺️. I have been earning $60,200 returns from my $10,000 investment every 13 days

    • Maria

      March 25, 2023 at 11:17 am

      I’m not here to converse for her but to testify just for what I’m sure of, she’s trust worthy and the best option ever seen

    • Chavan anil

      March 25, 2023 at 11:18 am

      I’m happy to see Mrs Morgan mentioned here, My nephews recommended her to me after investing $ 4,000 and she has really helped us financially in time of pandemic lockdown here in Europe.

    • Youssef awragh

      March 25, 2023 at 11:20 am

      I’m a long term investor. I withdraw my profits of over £56,000 during the covid-19 pandemic.

    • Patrick Alexander

      March 25, 2023 at 11:22 am

      I also traded with her, profits are safe and over 100% investment returns sent directly to your wallet

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      The crypto market is highly profitable with an expert broker just like Mrs Morgan. I got recommended to her and since then my financial life has been a success

  43. Timothy Judson Taylor

    March 25, 2023 at 11:13 am

    yawn. zero wow factor.

  44. FireGOKU 24

    March 25, 2023 at 12:56 pm

    If the headset is anything like the NReal Air but clear like normal glasses, and completely wireless with a 10 hour or more battery, then they got my money.

  45. Mo A

    March 25, 2023 at 1:11 pm

    I’m more of a feature and content + software kind of guy, and but if I’m bedazzled by the surprise that we call “One More Thing” at Apple WWDC and they do launch the beta RealityOS and the headset for developers and partners then I’m keen to know where it will go, how will second generation ROS will look like and if the design of the headset would be any different will there be a merger with a triple AAA games company under Apple Arcade trademark, who knows, if it costs $3,000 and only for North America there goes my hope.

  46. Mo Warlord A Mo25 (WarlordMo25_)

    March 25, 2023 at 1:11 pm

    I’m more of a feature and content + software kind of guy, and but if I’m bedazzled by the surprise that we call “One More Thing” at Apple WWDC and they do launch the beta RealityOS and the headset for developers and partners then I’m keen to know where it will go, how will second generation ROS will look like and if the design of the headset would be any different will there be a merger with a triple AAA games company under Apple Arcade trademark, who knows, if it costs $3,000 and only for North America there goes my hope.

  47. mabizu

    March 25, 2023 at 1:40 pm

    I have huge doubts, after spending some time with the so called best VR Headset for the moment, the PSVR2, I still think it is way to far out for this product category to be prime time ready. People still get vertigo and all kinds of things from VR. Even if chips like m2 get faster and faster, 2x 4K @120 fps screens for VR are still impossible to delivery to. Additionally they really would need a killer app, and so many people already tried and failed to deliver that, including FB, HTC etc.

  48. Dave Harris

    March 25, 2023 at 1:54 pm

    1) You are the most beautiful woman to have ever existed. It’s a fact. ❤
    2) I wrote a book where Augmented Reality Glasses were a thing at the end of 2020. So, kind of late so far.
    3) I then theorized that when Apple came into the space you would then see mass adaption of Augmented Reality technology.

    In general, I have no specifics, all I know is that Apple is a techno-cult, and people will buy it either way.

  49. J DARG

    March 25, 2023 at 3:18 pm

    Apples headset will be a failure compared to Sony’s New Headset and Apple has no games and that’s why people buy headsets not to use your computer in VR the Meta Quest Pro was made for that and look how that is doing because it’s not doing well and what apple is doing has already been done as I can speak to people in vr and I have been able to do that for the last 4 years in rec room

  50. Mr Dago

    March 25, 2023 at 6:17 pm

    I think they will go the AR way not VR

  51. полночный свет

    March 25, 2023 at 7:02 pm

    VR is cool. I just hope Apple vr doesn’t have the dreaded “Mura Effect” which just throws the vr experience out the window. And burns a hole in your pockets

  52. Eliot Hochberg

    March 25, 2023 at 9:54 pm

    It would make sense that this would be a developer project and product, but if you look at phones and how they sell, I don’t think it’s fair to suggest that it wouldn’t keep being an expensive product. We have phones that are still over $1000 And people will buy a new one. Some of them will buy them every year. $3000 is probably too high for most functions, however, Apple is in the high-end product market, and VR headsets are really only for wealthy people at this point. After all, to do anything other than sit on a couch, you need, at least 6 ft.² in order to do anything of any value, and more like 36 ft.² if you really want to do some thing interesting. Just watching things is still far superior on a fixed television on your wall. Then it would be with a headset on your face.

    The other problem as I see it that nobody has overcome is how stupid and vulnerable you are wearing the typical VR headset. Augmented reality is better, because at least you can see the world around you. But until somebody has what amounts to a set of glasses on your face that provides the full AR in VR experience, I don’t think you’re going to really make the penetration that something like the iPhone is made.

    But additionally, and I have played some games, and then some other things, I have yet to see a compelling VR application that is better ultimately than what we already have. It’s the 3-D television thing all over again, unless somebody comes up with an application that is better.

    The only place where I CVR really making a difference is in industrial and business settings, where you can Look at things that you otherwise would have to travel thousands of miles for, or spend thousands or tens of thousands of dollars to prototype. So industrial uses a VR seem pretty likely, and it may be that Apple may target those kinds of uses. After all, we’re not hearing that much about widespread use of VR in the most obvious market where it could be.

    My opinion is that until there is some kind of virtual reality, system that taps into your experience in your head rather than just haptic feedback, VR is never going to meet the expectations that most of us have. And therefore it would always be somewhat niche. AR, on the other hand, I could see having a lot more applications for the every day person. Heads up, displays, enhanced reality, or the ability to visualize things in your home, or in your environment, creates a much more compelling general application. You’re not trying to create a fictionalized version of what you’re feeling, because you’re still seeing the world around you as it is. You’re just enhancing it or altering in someway. I think that augmented or enhanced reality is really going to be where it’s at with regards to anything that you wear on your face that will provide visuals directly to the eye.

    However, as we saw with the release and death of Google glass, or at least apparent death of it, Having such glasses on while you’re wandering around the world, may not have the effect that a manufacturer might want. People like their privacy, and wearing a device that has a camera on it very obviously is not going to be comfortable for a lot of people. And that becomes worse when the camera is hidden.

    So what this means is that walking down the street with a pair of AR glasses will only become something desirable, if society changes, or the advantages are so significant that it overcomes the drawbacks. On the other hand, wearing AR glasses in your own home, or you don’t need to set aside an entire room, just to have fun, could end up being something useful for both work, and play, as well as personal productivity, like visualizing, a redesign of a room, or doing virtual fashion shows, that sort of thing.

  53. Solo

    March 25, 2023 at 10:27 pm

    You giving off a real 90s vibe…in a good way, like you should be on full house lol

  54. Michael Mills

    March 25, 2023 at 11:17 pm

    this happened? its gonna fail

  55. Brobi V2

    March 26, 2023 at 1:55 am

    im going to buy it

  56. Zachary Theile

    March 26, 2023 at 4:20 am

    I love watching this midwestern neighborly maternal figure report with actual technical fidelity and humor.

  57. Keto Fit

    March 26, 2023 at 11:12 am

    And I don’t need a headset

  58. Keto Fit

    March 26, 2023 at 11:13 am

    Why is Apple Music Apple

  59. useduction

    March 26, 2023 at 12:01 pm

    More magic tricks plz, lol!

  60. Wiwing Margahayu

    March 26, 2023 at 12:21 pm

    i want a blue imacs from the past please help its a whole new world for me

  61. John D

    March 26, 2023 at 3:51 pm

    Hmmm gas, heating oil, eggs or VR…..🤔

  62. Native FireStar

    March 27, 2023 at 10:26 am

    $3,000 for a headset in today’s economy ? @TimCook has lost his dam mind ! Wake up @Apple

  63. Effing Slackin

    March 27, 2023 at 4:59 pm

    We all know it’s not going to be perfect, things won’t work well, there’ll be a software update and it’ll fix things but it’ll be months after launch like all their other products.

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