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6 Tips on Being a Successful Entrepreneur | John Mullins | TED

Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED!…

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Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks #business

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66 Comments

66 Comments

  1. @gamechannelminecraft6583

    February 9, 2024 at 2:47 pm

    First 😊

  2. @user-jz1ih7ik4y

    February 9, 2024 at 2:48 pm

    Yaaas

  3. @mustafaalbayati6714

    February 9, 2024 at 2:49 pm

    🎉ض

  4. @arthursmith7468

    February 9, 2024 at 2:49 pm

    First

  5. @arnab8538

    February 9, 2024 at 2:50 pm

    Awesome video. Thank you 😊

  6. @arthursmith7468

    February 9, 2024 at 2:51 pm

    The most Ted talk Ted talk ever

    • @naromsky

      February 10, 2024 at 2:59 am

      His name’s John.

  7. @TerrorTerros

    February 9, 2024 at 2:56 pm

    More money, more power, more to consume, more more more, I want it all!

    • @lustkiddz8033

      February 9, 2024 at 5:51 pm

      😢

  8. @XuuiRianxiiu

    February 9, 2024 at 2:58 pm

    This comment won’t get over 19 likes…

    • @charlieteachen609

      February 9, 2024 at 3:00 pm

      True

    • @justanormaldudeinbulgaria2793

      February 9, 2024 at 3:03 pm

      Real

    • @Hussein.AF2003

      February 10, 2024 at 1:28 pm

      😂 Good move 👏🏻

    • @Umarbit

      February 10, 2024 at 1:49 pm

      This comment won’t get 1 like

  9. @thekikiroom

    February 9, 2024 at 3:05 pm

    That interview was a complete gaslighting exercise…

    • @connieharry8245

      February 10, 2024 at 4:47 pm

      Lol, what? Please explain.

  10. @tw4395

    February 9, 2024 at 3:37 pm

    did anyone else not get the point

    • @dohaali108

      February 10, 2024 at 6:09 am

      Yeaah ,me😂

    • @krc8701

      February 10, 2024 at 6:57 am

      Bad lecture

    • @MakeAPositiveShift

      February 10, 2024 at 8:00 pm

      You’re not alone. This was probably the least informative TED talk I have ever watched. It sounds like he took some notes and forgot to convert said notes into a palatable lecture.

  11. @lolmao500

    February 9, 2024 at 3:50 pm

    Step 1 : dont care about society, democracy, human rights, workers rights or safety or the planet, only care about yourself and your bank account. Murica!

  12. @dameanvil

    February 9, 2024 at 3:55 pm

    00:00 🚀 Lynda Weinman’s entrepreneurial journey illustrates counterconventional mindsets in entrepreneurship.
    02:00 💡 “Yes, we can” mindset encourages entrepreneurs to embrace opportunities beyond their core competencies.
    04:09 🎯 Entrepreneurs prioritize solving problems over focusing solely on product innovation.
    07:10 🎯 Focusing on a narrow target market, as exemplified by Nike’s early strategy, can lead to significant success.
    09:59 💰 Entrepreneurs like Elon Musk prioritize cash flow and leverage it to drive innovation and growth.
    11:10 🌳 Entrepreneurs like Tristram and Rebecca Mayhew demonstrate the effectiveness of borrowing resources and negotiating innovative partnerships.
    13:36 🛠 Entrepreneurs often bypass seeking permission and instead focus on execution to drive innovation forward.

  13. @TheAmericanAmerican

    February 9, 2024 at 4:49 pm

    Entrepreneurship is a myth the capitalists tell us over and over again to keep us down and quiet. It’s right up there with the American “Dream”, and as George Carlin famously said, “you have to asleep to believe it”.

  14. @thaiduong6348

    February 9, 2024 at 5:14 pm

    .

  15. @JG-mp5nb

    February 9, 2024 at 6:30 pm

    Inherited wealth is the best way. Be a Trust Fund Baby like Trump, Elon, or their children. You can lose billions and still promote yourself.

  16. @leadgenjay

    February 10, 2024 at 3:35 am

    John Mullins really hits the nail on the head about challenging conventional wisdom. For entrepreneurs, remember that timing your market entry during a ‘trigger event’ can drastically increase your chances of success, as it creates immediate demand for your solution. Plus, leveraging existing platforms can give you a head start instead of building from scratch.

  17. @qiksar1329

    February 10, 2024 at 6:14 am

    N=1 case studies means we can all be billionaires? What about the millions of people with these mindsets that failed, lost everything, lost other peoples money, and even caused harm. It’s shameful when educators make it look like they can teach you a magic recipe but they don’t teach you about the millions of failures.

  18. @Kismet-1001Nights

    February 10, 2024 at 2:59 pm

    السودان 🇸🇩

    “الأمان ضاع. الأمل يتلاشى.
    عواقب الـ 300 يوم الماضية تعني أن أكثر من 700,000 طفل
    من المرجح أن يعانوا من أخطر أشكال سوء التغذية هذا العام.

    هادية (20 عاما) كانت تحلم بدراسة العلوم الطبية ولكنها الآن لا تحلم وأصبح الحزن صديقها”.

    — اليونيسف عن السودان
    😊
    🙏🏻

    • @Kismet-1001Nights

      February 11, 2024 at 5:42 pm

      الانقطاع القائم للاتصالات في ‫السودان‬ يحد من قدرة ملايين الأشخاص على إرسال واستقبال المال في وقت هم في أمس الحاجة له.
      ويعيق أيضا أنشطة الاستجابة الإنسانية المهمة ووصول الناس إلى المعلومات المنقذة للحياة.

      – كليمنتاين سلامي منسقة الأمم المتحدة للشؤون الإنسانية
      في ‫السودان‬
      😊
      🙏🏻

  19. @Kismet-1001Nights

    February 10, 2024 at 3:00 pm

    لبنان 🇱🇧

    قوة الأمم المتحدة المؤقتة في لبنان (يونيفيل) : جهود حثيثة لمنع اتساع الصراع في ظل تبادل يومي لإطلاق النار.

    حوار مع المتحدث باسم اليونيفيل عن دور بعثة حفظ السلام في وقت تتصاعد فيه التوترات على الحدود اللبنانية الإسرائيلية
    😊
    🙏🏻

  20. @Kismet-1001Nights

    February 10, 2024 at 3:00 pm

    “يجب ألا يدفع المدنيون ثمن صراع لا يتحملون مسؤوليته. يتعين حماية حقوقهم الأساسية وتلبية احتياجاتهم”.

    – مستشارة الأمم المتحدة المعنية بمنع الإبادة الجماعية تجدد الإعراب عن شعورها بالرعب بشأن الوضع في الشرق الأوسط والخسارة الهائلة في الأرواح بالمنطقة.
    😊
    🙏🏻

  21. @EdwardLawrence-12345

    February 10, 2024 at 3:27 pm

    “I never once thought of myself as a battered wife. Instead, I was a very strong woman in love with a deeply troubled man.” *—TED*

  22. @EdwardLawrence-12345

    February 10, 2024 at 3:27 pm

    We are mistaken if we have a lifestyle guided by either/or logic. We think either we must conquer the challenge before us or we will be failures. We think either our loved ones must meet our needs or they do not love us. We think either we must be perfect or we are unacceptable. Often life’s answers exist in the in-betweens.

  23. @ShahrezadNorMohammadiy9116

    February 10, 2024 at 4:19 pm

    ❤ I believe this is the greatest gift we can give each other as human beings, this sacred field of unconditional friendship where we allow each other to be imperfect.
    It is the space in which we give up trying to fix each other and instead listen with our entire being.
    It is the space in which true relaxation can happen, where the frazzled nervous system can breathe a sigh of relief…
    —Matt Licata❤️

  24. @ShahrezadNorMohammadiy9116

    February 10, 2024 at 4:41 pm

    “Failure is the key to success; each mistake teaches us something.”
    —Morihei Ueshiba❤

    • @WeylandLabs

      February 12, 2024 at 2:31 pm

      Repeating to Fail too many times, that’s insanity. – somethings we can not afford to fail at like climate change or sustainable energy.

      -me

  25. @ShahrezadNorMohammadiy9116

    February 10, 2024 at 4:42 pm

    Be the person who breaks the cycle. If you were judged, choose understanding. If you were rejected, choose acceptance. If you were shamed, choose compassion. Be the person you needed when you were hurting, not the person who hurt you. Vow to be better than what broke you—to heal instead of becoming bitter so you can act from your heart, not your pain.

  26. @China-129

    February 10, 2024 at 5:05 pm

    Once you decide you’re not going to allow your fears and insecurities control your life, you are free to try do anything you want with it. Walk towards your dreams.

  27. @China-129

    February 10, 2024 at 5:05 pm

    Kindness is a magical spell
    performed by enlightened beings
    meant to enchant hearts
    and lift weary souls
    that they might fly💸
    —Richelle E. Goodrich

  28. @Ahero0fAfrica-6789

    February 10, 2024 at 6:01 pm

    Sometimes people don’t quit because of anything happening at work. They quit because of things happening in their personal lives.

  29. @aneelakhan1617

    February 10, 2024 at 11:17 pm

    Always think I can do it ..Change your mindset can change each and everything in your surroundings.
    Think narrow not board in business mean focused on your target audience.
    Look at the cash flow and investment.
    Never cheat.

  30. @huykhang2461

    February 11, 2024 at 7:06 am

    🥰

  31. @WiselySayings

    February 11, 2024 at 7:52 am

    thanks.

  32. @kirinism9343

    February 11, 2024 at 9:19 am

    Justify success by success. One needs to make a living but please try something beyond survival bias

  33. @weiwang7040

    February 11, 2024 at 3:43 pm

    No connection between the title of the talk and it’s content

  34. @Kismet-1001Nights

    February 11, 2024 at 5:43 pm

    المفوض العام لوكالة الأونروا يشير إلى تقارير نقلتها وسائل إعلام بشأن وجود نفق تحت مقرها في غزة.
    ويؤكد أن الأونروا لا تعرف شيئا عن هذا الأمر ولم تتلق أي معلومات رسمية من السلطات الإسرائيلية بشأن النفق المزعوم.
    😊
    🙏🏻

    • @Kismet-1001Nights

      February 11, 2024 at 5:43 pm

      المجاعة تدق أبواب شمال غزة فيما يُضطر الفلسطينيون لاستخدام الأعلاف في طعامهم للبقاء على قيد الحياة.

      في هذا التقرير نسير في شوارع مخيم جباليا مع السيد عبد المجيد سلمان ونتوجه معه إلى منزله حيث تعد زوجته “خبزا” من طحين ممزوج بالأعلاف مع قليل من الدقيق.
      😊
      🙏🏻

  35. @ikramesaihi8711

    February 12, 2024 at 3:26 am

    Free Palestine 🇵🇸 When we see our brothers in Gaza dying, we cannot change the world or dream at all. We must help them, even by praying.

  36. @uberfella

    February 12, 2024 at 7:11 am

    I don’t want to think like an entrepreneur, there should be none

  37. @1minute.everyday923

    February 12, 2024 at 12:35 pm

    JESUS LOVES YOU ALL ❤

  38. @ganesanls8723

    February 12, 2024 at 10:38 pm

    Awesome

  39. @raghurajbalasubramaniam4119

    February 12, 2024 at 10:56 pm

    Inspiring

  40. @jennaaitken3209

    February 12, 2024 at 11:01 pm

    This was helpful thank you:) ❤

  41. @AbdallahBotan

    February 13, 2024 at 3:31 am

    Wow! So simplified. I had stuck on some project. I’m going to use it for my next meeting with my startup partners. Thanks John and TED.

  42. @manieshmishraa5870

    February 13, 2024 at 6:29 am

    Absolutely awesome tips 👍🏼

  43. @3kay3H

    February 13, 2024 at 9:29 am

    this is a great video for an aspiring entrepreneur like me

  44. @jamidgull

    February 13, 2024 at 12:50 pm

    Entrepreneur 💎

  45. @akagainesy

    February 14, 2024 at 7:12 am

    The Tesla model he describes is just Kickstarter or Indigogo

  46. @angelotheman

    February 14, 2024 at 9:23 am

    More videos like this is really needed

  47. @nigh7swimming

    February 14, 2024 at 9:41 am

    It’s a logical fallacy to believe some one off success story constitutes a rule. It doesn’t. What worked once for someone may not work for you. You can only invent a bulb once.

  48. @kayodeaogungbemi

    February 14, 2024 at 11:09 am

    This was absolutely refreshing
    .
    🧡🇳🇬🌎

  49. @harrison3177

    February 14, 2024 at 3:56 pm

    Fantastic

  50. @Michalos86

    February 14, 2024 at 5:16 pm

    Ok, so for those few success stories, how many were there that did the same and failed because of that?

  51. @samgravell3180

    February 15, 2024 at 6:15 am

    Here’s a tip for giving a red talk: don’t put your audience to sleep within the first 60 seconds

  52. @rafaelmelope

    February 15, 2024 at 2:49 pm

    O vídeo “6 Tips on Being a Successful Entrepreneur” de John Mullins no TED fala sobre os seis mindsets contraintuitivos que empreendedores de sucesso possuem, usando histórias de empreendedores reais para ilustrar cada ponto. Aqui está um resumo dos principais pontos:

    2:00 “Yes, We Can”: Contrariando a sabedoria convencional de focar apenas em competências centrais, Mullins destaca a importância de adotar desafios fora da zona de conforto, ilustrado pela história de um empreendedor brasileiro que expandiu sua empresa para novos domínios tecnológicos.

    4:07 Foco no Problema, Não no Produto: Mullins argumenta que empreendedores de sucesso identificam e resolvem problemas reais ao invés de se concentrarem em produtos, exemplificado por um empreendedor que desenvolveu uma liga metálica especial para evitar que pinças cirúrgicas grudassem em tecidos humanos.

    6:42 Pensar de Forma Estreita, Não Ampla: A sabedoria convencional sugere mirar em mercados grandes, mas Mullins ressalta o valor de focar em nichos específicos. Ele usa a fundação da Nike, que inicialmente se focou em criar calçados melhores para corredores de longa distância, como exemplo.

    8:50 Pedir Dinheiro e Utilizar o Fluxo de Caixa: Destacando a importância do fluxo de caixa para empreendedores, Mullins fala sobre como a Tesla arrecadou fundos vendendo carros antecipadamente, um contraste com a abundância de caixa em grandes empresas.

    11:08 Emprestar, Pegar Emprestado, Mas Não Roubar: A história de “Go Ape”, um negócio de aventuras em copas de árvores no Reino Unido, ilustra como empreendedores podem utilizar recursos existentes (neste caso, árvores de terras públicas) para construir seus negócios sem necessidade de grandes investimentos iniciais.

    13:04 Agir Sem Pedir Permissão: Mullins discute como empreendedores, como os fundadores da Uber, muitas vezes avançam sem buscar aprovação prévia, uma abordagem que pode ser crucial quando as regulamentações existentes não contemplam novas ideias ou modelos de negócios.

    Mullins encerra desafiando os ouvintes a identificar quais desses mindsets já possuem, quais podem aprender e como aplicá-los para superar desafios e transformar ideias em realidades bem-sucedidas.

  53. @lobocean

    February 15, 2024 at 2:53 pm

    Guys are we all pretending that capitalism didn’t failed?

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