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Why you should shop at your local farmers market | Mohammad Modarres

Visit to get our entire library of TED Talks, subtitles, translations, personalized Talk recommendations and more. The average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. They feed our communities, but farmers often cannot afford the very foods they grow. In this actionable…

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The average farmer in America makes less than 15 cents of every dollar on a product that you purchase at a store. They feed our communities, but farmers often cannot afford the very foods they grow. In this actionable talk, social entrepreneur Mohammad Modarres shows how to put your purchasing power into action to save local agriculture from collapse and transform the food industry from the bottom up.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here:

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37 Comments

37 Comments

  1. Ryan B

    October 24, 2019 at 4:00 pm

    Yes. Decentralization is Key.

  2. Tosh T

    October 24, 2019 at 4:17 pm

    My farmers markets are dominated by pop-up vendors selling the latest Instagrammable fusion food. Good for them. I’m all for small business but I way prefer roadside/parking lot fruit and veg tents which I go to just about every week in the summer. It really is a great way to help the local farmers make a bit of profit on their surplus.

  3. VermistiS

    October 24, 2019 at 4:53 pm

    You used will, so you’re not sure 😉

  4. asim amer

    October 24, 2019 at 5:10 pm

    Where is the Translation Arabic

  5. Yusuf

    October 24, 2019 at 5:14 pm

    What a total hottie

  6. Manuel _ch13

    October 24, 2019 at 5:15 pm

    I thought he is a comedian

  7. M A#np

    October 24, 2019 at 5:32 pm

    farmers markets that i have seen are inefficient in terms of labor and costs to transport goods

    • Brenda Rua

      October 24, 2019 at 10:35 pm

      You imply ithere is a better way. Let’s hear it? I’m sure he farmers would appreciate a lower COGS

  8. Chester Bee

    October 24, 2019 at 5:47 pm

    Wait, I thought the latest psychotic liberal claim was that farmers markets were “raycist” and a haven of white supremacists?

  9. TheMarker2015 L.S

    October 24, 2019 at 5:52 pm

    I’m praying Mohammad and many Mohammad’s have unlimited children. They would be a brilliant asset to this world. Especially in Europe and America.

  10. Gaasuba Meskhenet

    October 24, 2019 at 6:04 pm

    Now raise minimum wage so the poor masses can actually afford to find and get to their local market. Not to mention, have the funds to start their own

  11. Pamela C.

    October 24, 2019 at 6:25 pm

    I would if it wasn’t in the middle of nowhere, and you have to shop on dirt and rocks. Impossible for me to do in my walker.

    • Cate7451

      October 25, 2019 at 1:01 am

      Why are you grouchy? They scramble to make money and tarmack is expensive. Have someone shop for you. Figure out something.

  12. your father

    October 24, 2019 at 6:54 pm

    TED: Lets shop at the farmers market
    Comments: COMMUNISM TRUMP 5G CLIMATE GMO VACCINES

  13. Flamingo Bill

    October 24, 2019 at 7:31 pm

    very important video, not enough people talking about this

  14. Bob Frog

    October 24, 2019 at 7:58 pm

    Never mind the absurd prices at the farmers market.

    • Brenda Rua

      October 24, 2019 at 10:39 pm

      Never mind the health costs you pay y partaking in corporate ag where your kids are fat giants thanks to consuming growth hormones and sugar. How’s that cabbage procedure on your heart? Holding up or looming in your future?

    • Bob Frog

      October 25, 2019 at 12:57 am

      @Brenda Rua , are you on drugs? Medical care is WORTH the cost as it WORKS. Buying crap veggies from some hippy at a few times the normal prices is STUPID!

    • Cameron Flynn

      October 25, 2019 at 1:55 pm

      You can haggle prices down you know

    • Bob Frog

      October 25, 2019 at 8:48 pm

      @Cameron Flynn , oh boy, haggling with some drugged up hippy for his shabby cabbage and still pay more than at the super market….

  15. Brenda Rua

    October 24, 2019 at 10:30 pm

    In the US Pacific NW we are lucky to have a year round growing season. The produce varies with the seasons and that is hard to get used to. But in the long run it is good to live in synch with the seasons and with the local. We have community markets for food and crafts the become cultural events with music and plays. You can not imagine what a pizza is like until you make one with fresh basil, oregano, tomato, etc. It is not the same thing or experience. The markets are just as special.

  16. آكل الدهون

    October 24, 2019 at 10:36 pm

    Fruits in season, meat and milk year round, from the local market…

  17. Jolanta Matys

    October 24, 2019 at 10:43 pm

    Love my local farmers market.

  18. Drew Saluk

    October 24, 2019 at 11:01 pm

    I admit I just started the video, but I assume the reason has something to do with climate change

    • Pretty Much Everything

      October 25, 2019 at 8:18 am

      Nope

  19. Nkh

    October 25, 2019 at 4:41 am

    Economy Basics:
    – If you produce something someone can produce cheaper, you die.
    – Solution = Quality, but the local Farmer isn’t better, its may be Bio, but chemistry is something good.

  20. Jay Bojorquez

    October 25, 2019 at 8:44 am

    Waaaacccckkkkkk. I thought this was going to include thorough statistics and nuanced explanations. Wtf is this middle school garbage?

  21. ルールタイム

    October 25, 2019 at 10:07 am

    頭の悪い僕には、内容が分かりませんでした。

  22. Laurie Conway

    October 25, 2019 at 10:41 am

    Just make sure the farmers actually are growing what they’re selling. There was a sting-type investigation vid on this 2 months ago.

  23. Samuel Liu

    October 25, 2019 at 12:52 pm

    2years I got tired on going to Farmer’s Mkt as SF Costco has everything organic at better prices, and Farmer Mkts lead up to the final hour twice a week.
    I used to love going to Farmer Mkts on the Peninsula & SF, now no longer!

  24. GaborBartal

    October 25, 2019 at 1:29 pm

    Quite simple: A dollar to an actual human being (local producer) is much more valuable than the same dollar to some corporate chain’s balance sheet. Much, much more.
    Why would you spend your money inefficiently? Sure, you get a similar product either way and maybe a bit cheaper, but don’t you care what happens to your money? After all, it’s 100% us, people, whose spent money powers the entire economy, nothing else. If you knew that someone takes your money and burns it, wouldn’t you rather spend it elsewhere? Doesn’t it feel good that you get to help someone like a producer or small business at the same time? Corporations can undercut small businesses with the power of scale, so it’s a never-ending cycle of putting everyone else out of business — unless YOU look beyond the few cents’ difference and realize the impact you have with choosing where you spend

  25. Rob Jinks

    October 25, 2019 at 1:38 pm

    The problem is that farmers markets are more expensive than typical grocery stores. I love farmers markets, bu they aren’t accessibly to all people simply because of price. Plus they aren’t as convenient (they aren’t as numerous, only open certain days, and don’t carry everything you might need). We need to find a way to incentivize people to use farmers markets more often and make it easier than using normal grocery stores.

  26. V Asher

    October 25, 2019 at 4:53 pm

    The thing is in UK most items at farmers are more expensive. I am okay with making the more sustainable choice, but certainly poverty and those with smaller incomes cannot afford the prices. And I don’t mean ‘a pound a bowl’ types, because I dont think they are bringing it from local farms only the middle man for cheaper produce (ie not pesticide free). Or can someone correct me?

  27. Michael Hatem

    October 25, 2019 at 5:10 pm

    good video.

  28. Chilled Thug Life Potato

    October 25, 2019 at 7:42 pm

    I like local famers market always

  29. DeathAngel

    October 25, 2019 at 9:07 pm

    the farmer’s markets near me are too expensive.

  30. Fatih Soylu

    October 26, 2019 at 5:07 am

    Thanks. All right👍

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