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Why this Californian founder moved to Minneapolis to build a B2B fintech

Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since. Siddiqi has spent the past seven years building…

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Minneapolis-based fintech was founded in 2015 and it’s now one of the fastest growing companies in the Midwest. Its founder, Atif Siddiqi, is a Southern California transplant who first relocated to the Twin Cities to participate in the Target Techstars accelerator program. He hasn’t looked back since.

Siddiqi has spent the past seven years building up Branch from its roots as a Midwestern upstart focused on earned wage access into a formidable Series C-stage business with $75 million in funding from investors such as Addition and General Atlantic and clients including Uber and Walmart.

Branch, which has seen over 2,000% revenue growth in the last three years, helps contractors get paid faster through a wide range of product offerings today. Siddiqi and early Branch investor Ryan Broshar of Minneapolis-based Matchstick ventures explain how the city’s venture ecosystem has evolved over the years and share their tips for founders outside coastal tech hubs looking to raise capital, bring in customers and make an impact on their industries far beyond their immediate locales.

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Science & Technology

Why So Many Companies Are Now Chasing Neoclouds

While OpenAI is busy building its own chips, Groq, SpaceX, and even companies that used to make shoes are racing to lease out compute. The Equity Podcast crew asks: Are neoclouds the new oil? And how long will the demand last?

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June 26, 2026

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While OpenAI is busy building its own chips, Groq, SpaceX, and even companies that used to make shoes are racing to lease out compute.

The Equity Podcast crew asks: Are neoclouds the new oil? And how long will the demand last?

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Bloomberg Technology

iPhone Price Hikes Will Come, Says IDC

Apple announced price hikes across its hardware products, citing unprecedented price gains in memory chips. Missing from that price hike list, for now, is the iPhone. Nabila Popal, Senior Research Director at IDC, joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes…

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June 26, 2026

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Apple announced price hikes across its hardware products, citing unprecedented price gains in memory chips. Missing from that price hike list, for now, is the iPhone. Nabila Popal, Senior Research Director at IDC, joins Ed Ludlow on “Bloomberg Tech.”
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OpenAI Weighs IPO in 2027 | Bloomberg Tech 6/26/2026

Bloomberg’s Ed Ludlow breaks down OpenAI’s decision to potentially hold off on an IPO until next year – sending shares of SoftBank falling. Plus, global tech stocks drop after Apple hikes hardware price due to a memory crunch, and SpaceX’s $25 billion bond sale is off to a rocky start. ——– Like this video? Subscribe…

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June 26, 2026

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Bloomberg’s Ed Ludlow breaks down OpenAI’s decision to potentially hold off on an IPO until next year – sending shares of SoftBank falling. Plus, global tech stocks drop after Apple hikes hardware price due to a memory crunch, and SpaceX’s $25 billion bond sale is off to a rocky start.
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