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Why Books Are Here To Stay | Chip Kidd @TED #tedtalk

Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging. Watch his full TED Talk:

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Chip Kidd’s book jacket designs spawned a revolution in the art of American book packaging. Watch his full TED Talk:

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34 Comments

34 Comments

  1. @gumpad

    July 31, 2024 at 2:05 pm

    Eh. I think it’s mostly because human are hoarders by nature and buying a cheap book every so often to put on the shelf gives you a dopamine rush, more than reading it. Doubt most people would read a book twice.

  2. @LavinaBaloka

    July 31, 2024 at 2:08 pm

    This comment won’t get over 15 likes…

    • @BasedAndRedPilled1

      July 31, 2024 at 2:12 pm

      Bot ????

  3. @LeonardoDiCapthezhoes

    July 31, 2024 at 2:11 pm

    The aperture here is interesting

  4. @jstnxprsn

    July 31, 2024 at 2:16 pm

    “Book? Book? Isn’t that some kind of ancient data storage media?” – Jstn Green

  5. @CrazyLife2112

    July 31, 2024 at 2:18 pm

    I wouldn’t bet on it.

  6. @rodrosa

    July 31, 2024 at 2:24 pm

    “people”

  7. @sciencesaves

    July 31, 2024 at 2:25 pm

    A book is now a waste of material product. Digital books only please.

  8. @jugglaassassin

    July 31, 2024 at 2:30 pm

    Naaah, I love the kindles. Saves space, trees and you never have to repurchase a book due to damage. You can highlight words you don’t know and it instantly gives you the definition right there on the spot. No reading light needed. People that cling to physical books are the same people that think vinyl records sound better. You’re delusional.

    • @simsim4910

      August 2, 2024 at 2:31 am

      No, we just like the sensation of smelling the paper and flipping the pages and feeling the weight. All things a tablet can’t give you. So it’s not that it’s a better way to read, it’s just all these things we love about a physical book, same with vinyl records

  9. @browser703

    July 31, 2024 at 2:32 pm

    E-books are the best.

  10. @adharris411

    July 31, 2024 at 2:33 pm

    Agreed.. digital and audio books are more of a back up for me.

  11. @PhoebeFayRuthLouise

    July 31, 2024 at 3:08 pm

    Yes! I love actual physical books!

  12. @soioioioioioio34

    July 31, 2024 at 3:11 pm

    Nope

  13. @haricodeverse

    July 31, 2024 at 3:48 pm

    Normal people : Ughh, reading books is so boring
    Legends : Ughh, I wanna read more, Books can teach valuable lessons, new ideas, imaginary world❤

    • @simsim4910

      August 2, 2024 at 2:33 am

      True, but so can movies or games. If books aren’t for you don’t read, same as any other medium. Don’t belittle people for that

  14. @narnia4703

    July 31, 2024 at 4:12 pm

    E-books are handy but we don’t actually “own” them. Lose your Kindle login and good luck trying to get “your” books back.

    • @tvuser9529

      August 1, 2024 at 11:10 am

      Partly true, partly wrong. Encrypted books are out of your control unless you decrypt them, which is possible. Many books are sold DRM free, and you can store copies anywhere you like, so they can’t be taken from you. And you’re not limited to Kindle/Amazon, there are alternatives. Like Kobo.

  15. @sharon4364

    July 31, 2024 at 4:37 pm

    Yes, thank you for saying this. I love my favorite books!

  16. @lanfour4444

    July 31, 2024 at 6:47 pm

    I died internally when they showed someone folding a page to “Mark their progress in a story”.

    • @davidschmidt5507

      July 31, 2024 at 6:52 pm

      I do it all the time 🙂

  17. @chrisgay9623

    July 31, 2024 at 9:03 pm

    The smell of a book, especially an old one, is also an attraction.

  18. @arerki09

    July 31, 2024 at 10:07 pm

    I love physical books. However, I dislike the dust they collect and their collective weight, especially if you move around. I made the switch to digital and carry only one item with my whole library in under 2 pounds of weight and no dust.

    • @myparceltape1169

      August 4, 2024 at 4:54 pm

      I hope it lasts you.
      It might even be something you can leave for others.

  19. @Rnue

    July 31, 2024 at 11:09 pm

    BOOKMARK.

    • @tvuser9529

      August 1, 2024 at 11:11 am

      Possible in both paper books and e-books.

  20. @Elizabeth-rq1vi

    August 1, 2024 at 2:25 am

    It’s so hard to curl up with a iPad.

  21. @onjofilms

    August 1, 2024 at 7:52 am

    I could have said it better. But I didn’t.

  22. @user-hv1yt9bc6b

    August 1, 2024 at 7:58 am

    I loved old books until I developed a dust mite allergy

  23. @tvuser9529

    August 1, 2024 at 11:06 am

    Some people like physical books, and some prefer e-books. Whatever you like, but before you say e-books are not for you, do yourself the favour of trying an e-ink bookreader. It’s nothing like a tablet. Visually it’s like paper, and the battery life crushes all tablets. You don’t scroll, you turn the page. Direct sunlight, no problem. Just like paper, only more convenient and consumes less resources.

  24. @LMKFF-pz5be

    August 2, 2024 at 2:12 pm

    Well i become like you im named ted

  25. @AhMusingReviews

    August 2, 2024 at 3:19 pm

    If only more people read nowadays….

  26. @ligeliacable

    August 4, 2024 at 10:01 am

    And it was a living thing until the tree was cut.

  27. @waltb28

    August 6, 2024 at 11:43 am

    No battery required, does not cast blue light

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TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

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