Where gut health meets hypergrowth with Ben Goodwin from Olipop

Gut health might be having a moment on TikTok but Ben Goodwin the co-founder and CEO of Olipop () knows first hand the monumental impact a healthy microbiome can have on your mental and physical health. Today on Found. Becca and Dom are joined by Ben to talk about how he led the gut-healthy soda…

Published

2 years ago

March 18, 2024

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They also talked about:

• How the team prioritizes access to the product in low-income areas and food deserts
• Fundraising and pitching to CPG investors
• The importance of health and wellness companies to do research to back up their products claims
• The key to changing consumer behavior

(0:00) Introduction and two truths and a lie

(2:12) Olipop introduction

(5:42) Researching the microbiome

(11:34) The industrial diet in America

(15:03) Transitioning from research to product development

(17:49) Product nostalgia and marketing

(20:29) Market share in the beverage industry

(23:26) Olipop’s 200 million dollar year

(25:44) Targeting food deserts

(27:36) Time management as CEO

(31:06) Fundraising and pitching investors

(33:32) What’s next

(36:03) Host commentary

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

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Science & Technology

Maintaining Momentum Through the Long Road to FDA Approval | Build Mode Podcast

This startup went from less than $100K to combining ultrasound and AI to save babies, protect mothers. In the latest episode of our Build Mode podcast, we caught up with Startup Battlefield champion BioticsAI to explore their continued success since their victory at Disrupt 2023.

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This startup went from less than $100K to combining ultrasound and AI to save babies, protect mothers.

In the latest episode of our Build Mode podcast, we caught up with Startup Battlefield champion BioticsAI to explore their continued success since their victory at Disrupt 2023.

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How to make sure your IRL is actually IRL

We’re so entangled with our devices that online has started to feel more real than IRL, says journalist Nayeema Raza. As screens reshape how we connect and relate, she offers three practical habits to reignite curiosity, restore presence and break free from our phones.

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Bloomberg Technology

AI Payoff in Focus During Tech Earnings Bonanza | Bloomberg Tech 4/30/2026

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Bloomberg’s Caroline Hyde and Ed Ludlow discuss tech earnings as Alphabet and Amazon see a clear payoff from their AI spending, while Meta lags behind. Plus, Anthropic has begun weighing a fresh funding round that would value the AI developer at more than $900 billion. And, Stripe President John Collison discusses the company’s new AI tools and partnership with Google.
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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