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The Art and Science of Wine Tasting | Qian Janice Wang | TED

No two people taste wine the same way, and science is starting to show us why. Sensory scientist Qian Janice Wang explores why experts and beginners experience complexity so differently — revealing that what makes a wine great may have less to do with what’s in the glass and more to do with what’s happening…

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No two people taste wine the same way, and science is starting to show us why. Sensory scientist Qian Janice Wang explores why experts and beginners experience complexity so differently — revealing that what makes a wine great may have less to do with what’s in the glass and more to do with what’s happening in your brain. (Recorded at TEDxNoVA on October 10, 2025)

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27 Comments

27 Comments

  1. @Technosciencelab

    May 10, 2026 at 11:08 am

    Great 😊

    • @youngsukcho6

      May 10, 2026 at 11:17 am

      Glass and fire

  2. @SAWAN-KUMAR-q8n

    May 10, 2026 at 11:16 am

    I couldn’t wait to taste some 😅

  3. @ZeroTrustGaming

    May 10, 2026 at 11:21 am

    Please on Auto Dubbing

  4. @nathanroberson

    May 10, 2026 at 11:46 am

    I think I have a wine complex.

    • @thewineresistance

      May 13, 2026 at 3:44 pm

      🤣🤣

  5. @leafgreenbeast

    May 10, 2026 at 12:53 pm

    what makes a wine complex? the pricetag

  6. @jinacio

    May 10, 2026 at 1:31 pm

    Muito bom comoRar as impressões. Musica e vinho têm ambos seu nichos. Ainda assim se pode prestar atenção na impressão de suas variações

    Estou agora com um tinto seco genérico italiano. A experiência de mantes por 30s nas papilas mudou muito a percepção. Não ficou apenas o amargo e o tanino. Começaram a subir aromas e after tastes que não havia percebido durante o almoço.

    O que faz pensar que um tanto da satisfação de vinhos seja uma percepção artificial e elitista.

    BTW
    I’m Brazilian and did not watch it in dub or subtitled

  7. @MDTALKIES

    May 10, 2026 at 1:50 pm

    Great video

  8. @RikyPerdana

    May 10, 2026 at 2:58 pm

    WINE Is Not Emulator

  9. @roberts8783

    May 10, 2026 at 3:11 pm

    11:10. I drank some expired old apple juice once and it also tasted more complex

  10. @qwaqwa1960

    May 10, 2026 at 4:50 pm

    NoVA? North Virginia??? WTF?

    • @doubleuenbeeeh

      May 10, 2026 at 10:53 pm

      Imagine being too lazy to Google

  11. @qwaqwa1960

    May 10, 2026 at 4:52 pm

    1795 Madeira—best thing ever to pass my lips…

    • @maxinedowns8013

      May 10, 2026 at 9:15 pm

      As the old saying goes: Have some Madeira, my dear-a.

  12. @roberthenderson2580

    May 10, 2026 at 6:27 pm

    It all tastes the same to me.

  13. @marilynmonroe3766

    May 10, 2026 at 11:04 pm

    Complex or not it always gives me a headache.

    • @rl1314

      May 11, 2026 at 3:20 pm

      Facts 😂 Ive read it’s the histamine content 🥲

  14. @Fossiil-Records

    May 11, 2026 at 3:55 am

    Do you think wine is better than pepsi? No way is wine better than pepsi.

  15. @J_aayyy

    May 11, 2026 at 5:18 am

    Alcoholics suck

  16. @r2stik

    May 11, 2026 at 6:33 am

    THE BEST WINE IS LOT OF WINE!!! SHUT UP! BUY CHEAPEST WINE YOU CAN GET!

  17. @ArchanaNShetty

    May 11, 2026 at 8:02 am

    The idea that what makes a wine great might have more to do with the brain than the glass is such a quietly disruptive framing, because it shifts wine from a purely sensory experience to a cognitive and contextual one. Janice exploring the gap between expert and beginner perception is especially interesting, because that gap mirrors how expertise actually shapes perception across almost every field. Curious, what is the one finding from the research that you think will most change how everyday wine drinkers actually approach their next glass?

  18. @ExistentialWolf

    May 11, 2026 at 9:49 am

    I like many blended reds. For me the pallet should be sweet with berry and it’s earthy note, dry bringing a tart flavor from the alcohol that meets the aging or the woody taste, and less clear but I like legs on my glass. I’m not really a fan of flavored or spiced wines, but if you have a nice wine I’ll tolerate more play in the aroma. 😏👉🍷🤌

  19. @Arachnid19

    May 11, 2026 at 10:41 am

    No, thanks.

  20. @epichazeltime

    May 11, 2026 at 3:52 pm

    why do you promote alcohol subjects?

  21. @lucasgartley9603

    May 12, 2026 at 11:56 am

    Bro they all taste like old grapes.

  22. @thewineresistance

    May 13, 2026 at 3:43 pm

    I wonder if the wine world sometimes overvalues complexity and undervalues pleasure. A wine can be intellectually fascinating but still leave people unmoved. For me, the best wines are the ones that make you want another glass and a longer conversation.

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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