Connect with us

Making DTC western wear work with Paul Hedrick from Tecovas

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear.  Paul Hedrick, the founder of Tecovas () ,  joins Dom and Becca to…

Published

2 years ago

on

It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear.  Paul Hedrick, the founder of Tecovas () ,  joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores. 

In this conversation they cover:

• How social media played a big role in the early days of tecovas
• The challenges of modernizing such an old-school industry
• Fundraising when DTC was almost a dirty word.

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

 

Connect with us:

• On Twitter ()
• On Instagram ()
• Via email: found@techcrunch.com

Related Topics:
Continue Reading
Advertisement
4 Comments

4 Comments

  1. @PlantMama63

    June 25, 2024 at 4:29 pm

    I’m confused. Cowboy boots have been sold online long before Tecovas came along and isnt Tecovas moving to sell with stores?

    Reply

    • @BobbyCarroll

      June 27, 2024 at 7:57 am

      But Tecovas filled a need in the space that lacked the cool factor. Plus, they make returns/exchanges super easy. Yes, I’m a fanboy of Tecovas.

      Reply

    • @PlantMama63

      June 27, 2024 at 8:00 am

      @@BobbyCarroll I bought a pair and they were okay but they just raised their prices like $50!?!? In this economy? They’re not worth what you pay, no thank you.

      Reply

  2. @CarlosChico-j1g

    June 25, 2024 at 11:54 pm

    Great job paul H

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

People & Blogs

“Take a hike” just got a whole new meaning #TEDTalks

Published

4 hours ago

on

June 17, 2026

By

Continue Reading

Bloomberg Technology

Anthropic Gets A Warning, SpaceX Shares Fall on Fourth Day | Bloomberg Tech 6/17/2026

Bloomberg’s Ed Ludlow discusses US Commerce Secretary’s warning to Anthropic that it needs government permission to grant foreign nationals access to the company’s most advanced AI models. Plus, after three days of soaring, SpaceX shares come back down to Earth and drop for the first time on the company’s fourth trading day. And, Bloomberg reports…

Published

8 hours ago

on

June 17, 2026

By

Bloomberg’s Ed Ludlow discusses US Commerce Secretary’s warning to Anthropic that it needs government permission to grant foreign nationals access to the company’s most advanced AI models. Plus, after three days of soaring, SpaceX shares come back down to Earth and drop for the first time on the company’s fourth trading day. And, Bloomberg reports Apple’s upcoming camera-equipped AirPods will launch in late 2027 as part of a flurry of new releases.

Chapters:
00:00:00 – Bloomberg Tech Begins
00:01:43 – Mike Shepard, Bloomberg News
00:04:22 – Kailey Leinz, Bloomberg News
00:07:21 – Uday Cheruvu, Harding Loevner
00:13:22 – Antonio Neri, HPE President & CEO
00:20:06 – Carmen Reinicke, Bloomberg News
00:23:59 – Michael Regan, Bloomberg News
00:26:38 – Mark Gurman, Bloomberg News
00:32:29 – Dan Roelker, Observable Space CEO
00:38:57 – Mackenzie Lystrup, Peridot Services
——–
“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

Like this video? Subscribe and turn on the notifications for Bloomberg Technology on YouTube:

Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

Get the latest in tech from Silicon Valley and around the world here:

Follow Ed Ludlow on Twitter here:
Follow Caroline Hyde on Twitter here:

Connect with us on…
Twitter:
Facebook:
Instagram:

Continue Reading

Bloomberg Technology

Orbital Data Centers Face Real Challenges, Says Peridot

Makenzie Lystrup, principal consultant at Peridot Services and former director for the Goddard Space Flight Center, NASA’s primary hub for building and operating scientific satellites, says energy and heat present real challenges for orbital data centers and SpaceX ambitions. She joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on…

Published

8 hours ago

on

June 17, 2026

By

Makenzie Lystrup, principal consultant at Peridot Services and former director for the Goddard Space Flight Center, NASA’s primary hub for building and operating scientific satellites, says energy and heat present real challenges for orbital data centers and SpaceX ambitions. She joins Ed Ludlow on “Bloomberg Tech.”
——–
Like this video? Subscribe to Bloomberg Technology on YouTube:

 
Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

 
Get the latest in tech from Silicon Valley and around the world here:

Connect with us on…
X:
Facebook:
Instagram:
 
Follow Ed Ludlow on X here:
Follow Caroline Hyde on X here:
 
Listen to the daily Bloomberg Technology podcast here:

 
More from Bloomberg Business
Connect with us on…
X:
Facebook:
Instagram:
LinkedIn:
TikTok:

Continue Reading

Trending