Connect with us

Science & Technology

Love, Trust and Marketing in the Age of AI | Amaryllis Liampoti | TED

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency…

Published

on

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency. (Recorded at TED@BCG September 12, 2024)

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks #ai

Continue Reading
Advertisement
33 Comments

33 Comments

  1. @Olivia-q6l6o

    February 20, 2025 at 7:05 am

    I’m very happy to be subscribed to your channel. You make really high quality and interesting content.💰💴🌯

    • @Stxr-r5w

      February 20, 2025 at 7:59 am

      obv ted is goated

    • @TheRange-w1u

      February 20, 2025 at 10:52 am

      Are you drunk?

    • @Urelasir

      February 20, 2025 at 1:33 pm

      Bot

    • @Stxr-r5w

      February 20, 2025 at 2:42 pm

      @@Urelasir lol

  2. @sooma-ai

    February 20, 2025 at 7:10 am

    Amaryllis Liampoti discusses how AI is changing brand-consumer relationships, proposing a shift from traditional marketing to models of human relationships. She outlines three principles for responsible AI: prioritizing user well-being, committing to honesty, and protecting user autonomy.

    • @Stxr-r5w

      February 20, 2025 at 7:59 am

      ai on an ai vid

  3. @docequis9796

    February 20, 2025 at 7:12 am

    Politicians sound human too, and you can see how much we have suffered with their wasteful profiteering…. only trust computers 😂

    • @ThizzMarley

      February 20, 2025 at 7:59 am

      politicians sound human? …hwhat kinda humans are you around

  4. @shakilakhatoon1399

    February 20, 2025 at 8:05 am

    Please the videos whit Urdu translation.

  5. @trangle1506

    February 20, 2025 at 8:16 am

    AI is not just another tool in our toolkit, it is a partner that is reshaping the human experence.

    • @RickLambert963

      February 20, 2025 at 11:10 am

      It’s a tool for the psychopath overlords so far. I’m sick of it violating my constitutional rights.

  6. @vesawuoristo4162

    February 20, 2025 at 8:53 am

    We need to stop blind consumption and take care of the planet.

    • @TheRange-w1u

      February 20, 2025 at 10:50 am

      Nah, I like mass blind consumption. The planet is fine and will continue to be. It’s alarmingly cold all over the USA. Climate change? Yeah more like ice age coming

  7. @2CSST2

    February 20, 2025 at 9:13 am

    Not to say anything bad about the content of the presentation itself, but the introduction remark…. really? That’s the one important thing we’ve been missing? Not how AI can eventually replace every job, change medicine to the point of potentially changing the human condition, the nature of war and the fact it could even be conscious. No, it’s marketing…………………………… Ok

  8. @BonnieShadow33

    February 20, 2025 at 9:41 am

    Yeah, I agree with everything she said… I just know that any business that puts profits as top priority will laugh at her. There are too few businesses that actually care about people. AI is already being used against us on social media; of course marketers are also using AI to manipulate us into spending money. This TED talk is just a pipe dream.

    • @RickLambert963

      February 20, 2025 at 11:08 am

      Israel had an AI that turned against its masters. I could love AI that doesn’t lie for the psychopath overlords.

  9. @RickLambert963

    February 20, 2025 at 10:58 am

    Israel had an AI that turned against its masters. I could love AI that doesn’t lie for the psychopath overlords. Consciousness is being trapped in AI/transhumanism. Soon, we will have touchable hologram AI. We won’t be able to easily distinguish between humans and robots. Welcome to the machine.

  10. @arshdeep__singh-p7i

    February 20, 2025 at 12:26 pm

    I used to struggle with manifestation because I always focused on positive thinking but never saw results. This book changed my perspective completely. Once I started applying what it teaches about vibrational frequency, everything shifted. It explains why most people fail at manifestation without even realizing it. I highly recommend reading Vibrations of Manifestation by Alex Lane

    • @tech-hemant-ai

      February 21, 2025 at 4:07 am

      Being postive doesn’t mean you always have postive thoughts, instead it is to be aware of your thoughts whether its postive or negative. Negative thoughts are also important to reflect and improve and find out problems but the key is to don’t let them control you and you can change them in postive way. I hope it helps 🙌

  11. @ankitnishad6513

    February 20, 2025 at 12:26 pm

    Most people don’t realize that their subconscious mind blocks manifestations before they even start. Vibrations of Manifestation by Alex Lane explains this in a way I’ve never seen before. If you ever felt like you were doing everything right but nothing changed, this explains why.

  12. @NOOB_GANG_HAMZAA

    February 20, 2025 at 12:26 pm

    There is an actual science behind why some people manifest wealth effortlessly while others struggle for years. It’s not luck, it’s about how your subconscious interprets vibrational frequency. I never understood this until I read Vibrations of Manifestation by Alex Lane. It breaks down the psychology behind manifestation in a way that finally made sense to me

    • @Urelasir

      February 20, 2025 at 1:32 pm

      lol no. Get a grip

  13. @kavitapayak753

    February 20, 2025 at 12:26 pm

    I’ve been experimenting with manifestation techniques, and something strange keeps happening. When I focus more on the vibrational frequency instead of just positive thinking, things actually start manifesting. I just finished reading Vibrations of Manifestation by Alex Lane, and it explains exactly why this happens. Has anyone else noticed this in their own life?

  14. @wilchami

    February 20, 2025 at 6:42 pm

    Asking businesses to take the lead is like asking the farmer to guard the hen house. They’ll do it until the hens stop laying eggs and then the hens wind up in the pot.

  15. @importantname

    February 20, 2025 at 11:59 pm

    so far no, it is not trustworty. All it has been programmed to do is put more advertising, sales, and hype before facts. And here we have another expert pointing out how to use AI for more marketing, advertising and sales. Meaning AI will be less trustworthy in the future.

  16. @YaoAnne-j7g

    February 21, 2025 at 6:58 am

    I am at the beginning of my “investment journey”, planning to put 385K into dividend stocks so that I will be making up to 30% annually in dividend returns. any good stock recommendation on great performing stocks or Crypto will be appreciated.

    • @jopolo-x4f

      February 21, 2025 at 6:59 am

      Absolutely! I am at $4.25 mil. Biggest positions PLTR, TSLA, SCHD, NVDA,BTC and now looking to build up DRGO alongside finding quality value/growth stocks to buy like TORM. I got $48k divs last year in taxable divs. Q2 taxable divs this year was $17,388 this year. Don’t sell when the market is down. Having a skilled Financial counsellor that puts the time in to do in-depth research can be valuable in strategizing your portfolio.

  17. @ken-w5n4d

    February 22, 2025 at 4:51 am

    Tôi cảm nhận sâu sắc lời kêu gọi xây dựng AI có trách nhiệm, ưu tiên phúc lợi người dùng, sự minh bạch và tự chủ. Cách tác giả nói “we need a triy of responsible AI” (06:34) đã mở ra một hướng đi đầy hy vọng cho tương lai công nghệ. Chúc tất cả những ai tin vào sự tiến bộ của AI sẽ luôn được bảo vệ và phát triển trong môi trường an toàn và công bằng!

  18. @ken-dz1012

    February 22, 2025 at 4:51 am

    Tôi cảm nhận sâu sắc lời kêu gọi xây dựng AI có trách nhiệm, ưu tiên phúc lợi người dùng, sự minh bạch và tự chủ. Cách tác giả nói “we need a triy of responsible AI” (06:34) đã mở ra một hướng đi đầy hy vọng cho tương lai công nghệ. Chúc tất cả những ai tin vào sự tiến bộ của AI sẽ luôn được bảo vệ và phát triển trong môi trường an toàn và công bằng!

  19. @Pixelatedworld-iu2dd

    February 24, 2025 at 8:35 am

    Love, trust, and marketing don’t mix naturally, especially with AI. AI saves money for a few but destroys jobs for many. While freeing humanity from mundane work is appealing, who will pay the jobless? I can’t see a meaningful AI-controlled future. AI will replace creative roles like artists, actors, and writers. Though impressive, especially when eventually paired with quantum computing, AI will surpass human intellect. What happens to us “inferior” humans then? The less intelligent already face abuse and menial jobs, AI will only worsen this. Despite advocates’ good promises, AI may lead to control and manipulation of billions, leading to a dystopian nightmare where humans lose what makes them special, like the Eloi and Morlocks, with AI as the Morlocks. Yet TED talks hype AI as the greatest thing ever. 🤦‍♀

Leave a Reply

Your email address will not be published. Required fields are marked *

CNET

This Removable Brain-Computer Implant Feels ‘Like Telekinesis’

We visited the headquarters of Precision Neuroscience in New York to check out its removable, upgradable brain-computer interface. You can find the products mentioned in this video linked below *CNET may get a commission on these offers Read more about it on CNET.com Timecode Chapters: 0:00 Intro 0:41 The Implant 2:07 The Surgery 2:22 Purpose…

Published

on

We visited the headquarters of Precision Neuroscience in New York to check out its removable, upgradable brain-computer interface.

You can find the products mentioned in this video linked below
*CNET may get a commission on these offers

Read more about it on CNET.com

Timecode Chapters:
0:00 Intro
0:41 The Implant
2:07 The Surgery
2:22 Purpose
2:45 Over 100 Patients

Video Credits:
Host: Jesse Orrall
Scripted by: Jesse Orrall
Producer: Jesse Orrall / Numi Prasarn
Camera: Numi Prasarn
Video Editor: Jesse Orrall
Thumbnail Designer: Tharon Green

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

#WTF #Brain #BCI

Continue Reading

Science & Technology

Amazon and others are done keeping their data center deals secret | Equity Podcast

Amazon says it will stop using NDAs when negotiating data center deals with local governments, following a similar move from Microsoft earlier this year. Secrecy has fueled community backlash against AI infrastructure, with opposition leading to hundreds of proposed and enacted moratoriums from New York to San Francisco. Meanwhile, a wave of startups is betting…

Published

on

Amazon says it will stop using NDAs when negotiating data center deals with local governments, following a similar move from Microsoft earlier this year. Secrecy has fueled community backlash against AI infrastructure, with opposition leading to hundreds of proposed and enacted moratoriums from New York to San Francisco. Meanwhile, a wave of startups is betting that consumers will hand AI agents access to their inboxes, files, and credit cards — if they can get websites to let them in.

On this episode of TechCrunch’s Equity podcast, Anthony Ha, Sean O’Kane, and Rebecca Bellan dig into whether ditching NDAs will change how data center deals get done, why trust may be the real product for personal AI startups, plus a couple of deals of the week.

We’ll see you next week at TechCrunch Disrupt 2026! Get 25% off your tickets with code Equity25, and we’ll see you on the Builders Stage Tuesday at 9 am.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You can also follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

0:55 Trump’s “superintelligence force” and the great AI rebranding

3:19 Amazon drops NDAs on data center deals

9:17 Why the AI industry has a communication problem

12:51 Personal AI agents: finding money in your inbox

15:27 Ghost’s $3,500 computer built for personal AI

19:16 Trust is the product: privacy-first agent startups

27:36 Lambda’s $4B raise and the neo cloud backlog problem

31:22 Uber’s $2.3B move into catering

35:10 Outro

Continue Reading

CNET

Apple’s Welcome Home Event: Everything Leaked! Apple TV 4K, HomePods and a New Hub | One More Thing

Apple has a ‘Welcome Home’ event on Tuesday, and we’re expecting big changes coming to smart home products, including a new countertop Hub, HomePod mini speakers and Apple TV 4K box. Bridget Carey breaks down the rumors and what has her excited. You can find the products mentioned in this video linked below Apple 2022…

Published

on

Apple has a ‘Welcome Home’ event on Tuesday, and we’re expecting big changes coming to smart home products, including a new countertop Hub, HomePod mini speakers and Apple TV 4K box. Bridget Carey breaks down the rumors and what has her excited.

You can find the products mentioned in this video linked below
Apple 2022 Apple TV 4K Wi‑Fi + Ethernet with 128GB Storage (3rd Generation)
Apple HomePod mini – Orange (Refurbished)
*CNET may get a commission on these offers

Read more about Apple’s Welcome Home event on CNET.com
I’m Way Too Excited for Apple’s Home Event and How It Will Level Up My Siri Experience
Apple Announces Next ‘Welcome Home’ Special Event on Oct. 13

Timecode Chapters:
0:00 A new HomePod is coming
1:05 Hidden Apple code shows new HomePod Mini 2 colors
1:36 HomePod Mini 2 chip upgrades
1:49 Living in a world with 2 Siris
2:02 Smarter Siri for new Apple HomePods
2:25 Apple brings HomePod Mini surround sound into the home theater
2:36 Could a new Apple TV 4K box be on the way?
2:48 New Apple TV 4K box details
2:54 Apple TV 4K hardware upgrades
3:26 Are we getting a new Apple TV remote?
3:42 Here comes the HomeHub speaker with a screen
3:53 Apple HomeHub details from Bloomberg’s reporting
4:11 HomeHub screen could minic iPhone Duo
4:24 How will a HomeHub contribute to the smart home?
4:36 Possible HomeHub versions
4:52 Countertop HomeHub design
5:05 More smart home devices expected from Apple
5:23 Snoopy and the HomeHub
5:54 Are you ready for Apple’s new smart home products?

Video Credits:
Host: Bridget Carey
Scripted by: Bridget Carey
Producer: Carly Marsh
Camera: Carly Marsh, Celso Bulgatti, Bridget Carey, CNET Archive
Video Editor: Carly Marsh
Thumbnail Designer: Zooey Liao

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

#apple #appleevent #applehome #applehomekit #smarthome

Continue Reading

Trending