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Love, Trust and Marketing in the Age of AI | Amaryllis Liampoti | TED

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency…

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As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency. (Recorded at TED@BCG September 12, 2024)

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33 Comments

33 Comments

  1. @Olivia-q6l6o

    February 20, 2025 at 7:05 am

    I’m very happy to be subscribed to your channel. You make really high quality and interesting content.💰💴🌯

    • @Stxr-r5w

      February 20, 2025 at 7:59 am

      obv ted is goated

    • @TheRange-w1u

      February 20, 2025 at 10:52 am

      Are you drunk?

    • @Urelasir

      February 20, 2025 at 1:33 pm

      Bot

    • @Stxr-r5w

      February 20, 2025 at 2:42 pm

      @@Urelasir lol

  2. @sooma-ai

    February 20, 2025 at 7:10 am

    Amaryllis Liampoti discusses how AI is changing brand-consumer relationships, proposing a shift from traditional marketing to models of human relationships. She outlines three principles for responsible AI: prioritizing user well-being, committing to honesty, and protecting user autonomy.

    • @Stxr-r5w

      February 20, 2025 at 7:59 am

      ai on an ai vid

  3. @docequis9796

    February 20, 2025 at 7:12 am

    Politicians sound human too, and you can see how much we have suffered with their wasteful profiteering…. only trust computers 😂

    • @ThizzMarley

      February 20, 2025 at 7:59 am

      politicians sound human? …hwhat kinda humans are you around

  4. @shakilakhatoon1399

    February 20, 2025 at 8:05 am

    Please the videos whit Urdu translation.

  5. @trangle1506

    February 20, 2025 at 8:16 am

    AI is not just another tool in our toolkit, it is a partner that is reshaping the human experence.

    • @RickLambert963

      February 20, 2025 at 11:10 am

      It’s a tool for the psychopath overlords so far. I’m sick of it violating my constitutional rights.

  6. @vesawuoristo4162

    February 20, 2025 at 8:53 am

    We need to stop blind consumption and take care of the planet.

    • @TheRange-w1u

      February 20, 2025 at 10:50 am

      Nah, I like mass blind consumption. The planet is fine and will continue to be. It’s alarmingly cold all over the USA. Climate change? Yeah more like ice age coming

  7. @2CSST2

    February 20, 2025 at 9:13 am

    Not to say anything bad about the content of the presentation itself, but the introduction remark…. really? That’s the one important thing we’ve been missing? Not how AI can eventually replace every job, change medicine to the point of potentially changing the human condition, the nature of war and the fact it could even be conscious. No, it’s marketing…………………………… Ok

  8. @BonnieShadow33

    February 20, 2025 at 9:41 am

    Yeah, I agree with everything she said… I just know that any business that puts profits as top priority will laugh at her. There are too few businesses that actually care about people. AI is already being used against us on social media; of course marketers are also using AI to manipulate us into spending money. This TED talk is just a pipe dream.

    • @RickLambert963

      February 20, 2025 at 11:08 am

      Israel had an AI that turned against its masters. I could love AI that doesn’t lie for the psychopath overlords.

  9. @RickLambert963

    February 20, 2025 at 10:58 am

    Israel had an AI that turned against its masters. I could love AI that doesn’t lie for the psychopath overlords. Consciousness is being trapped in AI/transhumanism. Soon, we will have touchable hologram AI. We won’t be able to easily distinguish between humans and robots. Welcome to the machine.

  10. @arshdeep__singh-p7i

    February 20, 2025 at 12:26 pm

    I used to struggle with manifestation because I always focused on positive thinking but never saw results. This book changed my perspective completely. Once I started applying what it teaches about vibrational frequency, everything shifted. It explains why most people fail at manifestation without even realizing it. I highly recommend reading Vibrations of Manifestation by Alex Lane

    • @tech-hemant-ai

      February 21, 2025 at 4:07 am

      Being postive doesn’t mean you always have postive thoughts, instead it is to be aware of your thoughts whether its postive or negative. Negative thoughts are also important to reflect and improve and find out problems but the key is to don’t let them control you and you can change them in postive way. I hope it helps 🙌

  11. @ankitnishad6513

    February 20, 2025 at 12:26 pm

    Most people don’t realize that their subconscious mind blocks manifestations before they even start. Vibrations of Manifestation by Alex Lane explains this in a way I’ve never seen before. If you ever felt like you were doing everything right but nothing changed, this explains why.

  12. @NOOB_GANG_HAMZAA

    February 20, 2025 at 12:26 pm

    There is an actual science behind why some people manifest wealth effortlessly while others struggle for years. It’s not luck, it’s about how your subconscious interprets vibrational frequency. I never understood this until I read Vibrations of Manifestation by Alex Lane. It breaks down the psychology behind manifestation in a way that finally made sense to me

    • @Urelasir

      February 20, 2025 at 1:32 pm

      lol no. Get a grip

  13. @kavitapayak753

    February 20, 2025 at 12:26 pm

    I’ve been experimenting with manifestation techniques, and something strange keeps happening. When I focus more on the vibrational frequency instead of just positive thinking, things actually start manifesting. I just finished reading Vibrations of Manifestation by Alex Lane, and it explains exactly why this happens. Has anyone else noticed this in their own life?

  14. @wilchami

    February 20, 2025 at 6:42 pm

    Asking businesses to take the lead is like asking the farmer to guard the hen house. They’ll do it until the hens stop laying eggs and then the hens wind up in the pot.

  15. @importantname

    February 20, 2025 at 11:59 pm

    so far no, it is not trustworty. All it has been programmed to do is put more advertising, sales, and hype before facts. And here we have another expert pointing out how to use AI for more marketing, advertising and sales. Meaning AI will be less trustworthy in the future.

  16. @YaoAnne-j7g

    February 21, 2025 at 6:58 am

    I am at the beginning of my “investment journey”, planning to put 385K into dividend stocks so that I will be making up to 30% annually in dividend returns. any good stock recommendation on great performing stocks or Crypto will be appreciated.

    • @jopolo-x4f

      February 21, 2025 at 6:59 am

      Absolutely! I am at $4.25 mil. Biggest positions PLTR, TSLA, SCHD, NVDA,BTC and now looking to build up DRGO alongside finding quality value/growth stocks to buy like TORM. I got $48k divs last year in taxable divs. Q2 taxable divs this year was $17,388 this year. Don’t sell when the market is down. Having a skilled Financial counsellor that puts the time in to do in-depth research can be valuable in strategizing your portfolio.

  17. @ken-w5n4d

    February 22, 2025 at 4:51 am

    Tôi cảm nhận sâu sắc lời kêu gọi xây dựng AI có trách nhiệm, ưu tiên phúc lợi người dùng, sự minh bạch và tự chủ. Cách tác giả nói “we need a triy of responsible AI” (06:34) đã mở ra một hướng đi đầy hy vọng cho tương lai công nghệ. Chúc tất cả những ai tin vào sự tiến bộ của AI sẽ luôn được bảo vệ và phát triển trong môi trường an toàn và công bằng!

  18. @ken-dz1012

    February 22, 2025 at 4:51 am

    Tôi cảm nhận sâu sắc lời kêu gọi xây dựng AI có trách nhiệm, ưu tiên phúc lợi người dùng, sự minh bạch và tự chủ. Cách tác giả nói “we need a triy of responsible AI” (06:34) đã mở ra một hướng đi đầy hy vọng cho tương lai công nghệ. Chúc tất cả những ai tin vào sự tiến bộ của AI sẽ luôn được bảo vệ và phát triển trong môi trường an toàn và công bằng!

  19. @Pixelatedworld-iu2dd

    February 24, 2025 at 8:35 am

    Love, trust, and marketing don’t mix naturally, especially with AI. AI saves money for a few but destroys jobs for many. While freeing humanity from mundane work is appealing, who will pay the jobless? I can’t see a meaningful AI-controlled future. AI will replace creative roles like artists, actors, and writers. Though impressive, especially when eventually paired with quantum computing, AI will surpass human intellect. What happens to us “inferior” humans then? The less intelligent already face abuse and menial jobs, AI will only worsen this. Despite advocates’ good promises, AI may lead to control and manipulation of billions, leading to a dystopian nightmare where humans lose what makes them special, like the Eloi and Morlocks, with AI as the Morlocks. Yet TED talks hype AI as the greatest thing ever. 🤦‍♀

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