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How a Teddy Bear Company Outpaced Tech Giants | Sharon Price John | TED

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23,…

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Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23, 2025)

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21 Comments

21 Comments

  1. @Random-potato2

    January 13, 2026 at 11:17 am

    I purchased YT premium but got this 11 minute ad 😀.

    • @naganwhat8364

      January 13, 2026 at 12:36 pm

      Yeah, old TED avoided doing that, it was more about viral, outstanding and booming presentations and ideas, not anymore it seems 😕

    • @LazerJund

      January 13, 2026 at 4:34 pm

      LMAOOOO

    • @humanemaths

      January 14, 2026 at 12:22 am

      I have premium but didn’t get any ads

    • @Random-potato2

      January 14, 2026 at 12:25 am

      @humanemathsthink about it. Sarcasm.

  2. @johnmorris679

    January 13, 2026 at 11:20 am

    A bit too “lovey dovey” for me.

  3. @dbdba

    January 13, 2026 at 11:44 am

    Simon Sinek has a similar talk on the same topic with just a slight change in wording.

    • @humanemaths

      January 14, 2026 at 12:22 am

      Can you give the link?

  4. @benjaminalomatu

    January 13, 2026 at 12:03 pm

    Talking about heart is fantastic. Thank You for making it bear ❤

  5. @antardatta8520

    January 13, 2026 at 12:24 pm

    Hello,guys.

  6. @WanderingWeirdly

    January 13, 2026 at 1:37 pm

    2:02 I usually get charged extra for that…

  7. @DiatomicLion

    January 13, 2026 at 3:05 pm

    I had a stroke saying this title out loud

  8. @acameyyy

    January 13, 2026 at 5:39 pm

    ❤❤

  9. @moka91808

    January 13, 2026 at 6:24 pm

    I know this is a TED talk, so time is limited, but I wish Sharon had taken more time to show examples of how heart-centred actions allowed their organization to defy the odds and come back stronger than ever. That was the missing piece in this talk.

    Lovely Roosevelt quote, I will be using it a lot.

  10. @BlackCatBritt

    January 13, 2026 at 9:31 pm

    the one Build A Bear store in my area recently downsized into a smaller mall location that no longer includes the “Building” step. It’s literally just a small store with overpriced pre-made bears & other licensed stuffed animals you can buy, with a rack or two of extra clothing options (also overpriced). It made me sad to see they are seemingly losing their heart to capitalism; this talk seems a bit ironic given this new development. I’m wondering if it’s just my area (western NY) or if anyone else has had this happen to BAB stores in their area?

  11. @achikaru

    January 14, 2026 at 12:18 am

    is it just me or everyone else think she is all bullshit ?

  12. @humanemaths

    January 14, 2026 at 12:22 am

    Thanks ❤🎉

  13. @awadheshverma6655

    January 14, 2026 at 7:59 am

    Before this video: confusion. After this video: unstoppable.

  14. @조원현-c3g

    January 14, 2026 at 6:29 pm

    Please set up shop in S. Korea!

  15. @lifemotivation6789

    January 15, 2026 at 7:22 am

    A company doesn’t survive because of numbers alone — it survives because of meaning.

  16. @AdityaMehendale

    January 15, 2026 at 6:37 pm

    *technically* there is another organ that comes even before the heart, but you won’t like the answer.
    Killer “know you care/care you know” quote tho..

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Why You Should Keep a List of What Makes You Laugh | Chris Duffy | TED

The world is weird and hilarious — if you know where to look, says comedian Chris Duffy. In conversation with “TED Talks Daily” host Elise Hu, Duffy breaks down three practical pillars of humor, showing how laughter can help you feel present, creative and connected, even when the world feels overwhelming.(Recorded atTED Talks Daily Book…

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The world is weird and hilarious — if you know where to look, says comedian Chris Duffy. In conversation with “TED Talks Daily” host Elise Hu, Duffy breaks down three practical pillars of humor, showing how laughter can help you feel present, creative and connected, even when the world feels overwhelming.(Recorded atTED Talks Daily Book Club on February 18, 2026)

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What happens when you invite @MarkRober to give a TED Talk? He blows something up, of course! #TED

Mark Rober spent years trying to land a rover on Mars. Now, the former NASA engineer turned science YouTuber with millions of subscribers is launching a new mission: to teach the next generation of big problem solvers. That’s why he’s spending 60 million dollars to build a STEM curriculum kids actually want. With squirrel obstacle…

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Mark Rober spent years trying to land a rover on Mars. Now, the former NASA engineer turned science YouTuber with millions of subscribers is launching a new mission: to teach the next generation of big problem solvers. That’s why he’s spending 60 million dollars to build a STEM curriculum kids actually want. With squirrel obstacle courses, giant lasers and elephant toothpaste explosions, who wouldn’t want to learn from YouTube’s top engineer?

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The Fleeting Euphoria of Success | Debbie Millman | TED

Over two decades of interviewing countless creative people, Debbie Millman (host of the iconic “Design Matters” podcast) had a realization: the pride and joy of accomplishing something often evaporates almost instantly. She explains how to stop chasing external validation for your achievements and instead live for the act of creation itself. (Recorded at TEDNext 2025…

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Over two decades of interviewing countless creative people, Debbie Millman (host of the iconic “Design Matters” podcast) had a realization: the pride and joy of accomplishing something often evaporates almost instantly. She explains how to stop chasing external validation for your achievements and instead live for the act of creation itself. (Recorded at TEDNext 2025 on November 9, 2025)

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