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How a Teddy Bear Company Outpaced Tech Giants | Sharon Price John | TED

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23,…

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Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23, 2025)

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21 Comments

21 Comments

  1. @Random-potato2

    January 13, 2026 at 11:17 am

    I purchased YT premium but got this 11 minute ad 😀.

    • @naganwhat8364

      January 13, 2026 at 12:36 pm

      Yeah, old TED avoided doing that, it was more about viral, outstanding and booming presentations and ideas, not anymore it seems 😕

    • @LazerJund

      January 13, 2026 at 4:34 pm

      LMAOOOO

    • @humanemaths

      January 14, 2026 at 12:22 am

      I have premium but didn’t get any ads

    • @Random-potato2

      January 14, 2026 at 12:25 am

      @humanemathsthink about it. Sarcasm.

  2. @johnmorris679

    January 13, 2026 at 11:20 am

    A bit too “lovey dovey” for me.

  3. @dbdba

    January 13, 2026 at 11:44 am

    Simon Sinek has a similar talk on the same topic with just a slight change in wording.

    • @humanemaths

      January 14, 2026 at 12:22 am

      Can you give the link?

  4. @benjaminalomatu

    January 13, 2026 at 12:03 pm

    Talking about heart is fantastic. Thank You for making it bear ❤

  5. @antardatta8520

    January 13, 2026 at 12:24 pm

    Hello,guys.

  6. @WanderingWeirdly

    January 13, 2026 at 1:37 pm

    2:02 I usually get charged extra for that…

  7. @DiatomicLion

    January 13, 2026 at 3:05 pm

    I had a stroke saying this title out loud

  8. @acameyyy

    January 13, 2026 at 5:39 pm

    ❤❤

  9. @moka91808

    January 13, 2026 at 6:24 pm

    I know this is a TED talk, so time is limited, but I wish Sharon had taken more time to show examples of how heart-centred actions allowed their organization to defy the odds and come back stronger than ever. That was the missing piece in this talk.

    Lovely Roosevelt quote, I will be using it a lot.

  10. @BlackCatBritt

    January 13, 2026 at 9:31 pm

    the one Build A Bear store in my area recently downsized into a smaller mall location that no longer includes the “Building” step. It’s literally just a small store with overpriced pre-made bears & other licensed stuffed animals you can buy, with a rack or two of extra clothing options (also overpriced). It made me sad to see they are seemingly losing their heart to capitalism; this talk seems a bit ironic given this new development. I’m wondering if it’s just my area (western NY) or if anyone else has had this happen to BAB stores in their area?

  11. @achikaru

    January 14, 2026 at 12:18 am

    is it just me or everyone else think she is all bullshit ?

  12. @humanemaths

    January 14, 2026 at 12:22 am

    Thanks ❤🎉

  13. @awadheshverma6655

    January 14, 2026 at 7:59 am

    Before this video: confusion. After this video: unstoppable.

  14. @조원현-c3g

    January 14, 2026 at 6:29 pm

    Please set up shop in S. Korea!

  15. @lifemotivation6789

    January 15, 2026 at 7:22 am

    A company doesn’t survive because of numbers alone — it survives because of meaning.

  16. @AdityaMehendale

    January 15, 2026 at 6:37 pm

    *technically* there is another organ that comes even before the heart, but you won’t like the answer.
    Killer “know you care/care you know” quote tho..

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Monarch butterfly migrations are a spectacle — and a key indicator of ecosystem health #TEDTalks

When monarch butterflies migrate, they produce one of the most iconic wildlife spectacles in the world — and provide us with an important indicator of ecological health, says photographer Jaime Rojo. Telling a story about our relationship to the natural world, he shares his experience photographing these mesmerizing insects deep in their remote mountain habitats…

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When monarch butterflies migrate, they produce one of the most iconic wildlife spectacles in the world — and provide us with an important indicator of ecological health, says photographer Jaime Rojo. Telling a story about our relationship to the natural world, he shares his experience photographing these mesmerizing insects deep in their remote mountain habitats in Mexico, diving into the latest research into the mysteries of their multi-thousand-mile journey and sharing how each of us can join the growing movement to protect them.

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The Problem with Billionaires — and the Debut of True Net Worth | Randall Lane | TED

As chief content officer of Forbes, Randall Lane oversees the magazine’s signature list of billionaires, tracking the richest people on Earth. But he has noticed that this prompts the ultra-wealthy to stockpile their money instead of spending it on the public good. He debuts a new ranking — True Net Worth — that applauds billionaires…

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As chief content officer of Forbes, Randall Lane oversees the magazine’s signature list of billionaires, tracking the richest people on Earth. But he has noticed that this prompts the ultra-wealthy to stockpile their money instead of spending it on the public good. He debuts a new ranking — True Net Worth — that applauds billionaires for their philanthropy and rewards generosity. Guess who’s in the top five? (Recorded at TED2026 on April 16, 2026)

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The 6 Eras of NBA Fashion — from Restrained to Radical | Mitchell S. Jackson | TED

What are you wearing, and why? This is the question that writer and TED Fellow Mitchell S. Jackson asks as he unpacks the six eras of NBA style. Tracing an arc from Bill Russell to Lebron James and beyond, he explores how players use fashion on and off the court to challenge the limits placed…

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What are you wearing, and why? This is the question that writer and TED Fellow Mitchell S. Jackson asks as he unpacks the six eras of NBA style. Tracing an arc from Bill Russell to Lebron James and beyond, he explores how players use fashion on and off the court to challenge the limits placed upon them — revealing a deeper story about culture, identity and power. (Recorded at TEDNext 2025 on November 11, 2025)

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The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

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#TED #TEDTalks #Fashion

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