Science & Technology

GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

Published

5 months ago

November 20, 2025

CYBER TECH TV

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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How one startup learned to actually reach younger audiences where they are

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2 Comments

@MichaelSchick-n7s

November 20, 2025 at 3:56 pm

Love this content!

Reply
@TobiasTheTraveler

November 21, 2025 at 10:58 am

This was amazing! #subbed And sharing my my cofounder.

Reply

CNET

Google Speaks on Quantum Hackers and the Threat to Crypto | What the Future

Google just warned that quantum computers could start breaking the complex encryption protecting cryptocurrencies much easier and sooner than expected. 0:00 Google’s Quantum Warning 0:13 Quantum Computers: A Faster Frontier 0:39 Assessing the Threat 0:58 The Move to Post-Quantum Cryptography 1:26 Understanding Post-Quantum Cryptography 2:10 The Power of Entanglement 2:43 Exploring Quantum Computing Add CNET…

Published

1 day ago

April 5, 2026

CYBER TECH TV

Google just warned that quantum computers could start breaking the complex encryption protecting cryptocurrencies much easier and sooner than expected.

0:00 Google’s Quantum Warning
0:13 Quantum Computers: A Faster Frontier
0:39 Assessing the Threat
0:58 The Move to Post-Quantum Cryptography
1:26 Understanding Post-Quantum Cryptography
2:10 The Power of Entanglement
2:43 Exploring Quantum Computing

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#google #quantum #computing #hacker #crypto

CNET

I Was in AWE of This Techie Art Exhibit (Ministry of Awe)

Scott Stein takes you inside the Ministry of Awe, Philadelphia’s immersive six story art experience. Go on a journey with him as he explores how technology and art meet in this space. Hear from the founders of Spatial Pixel, who explain what inspires them to combine AI with this physical art experience. 0:00 Entering the…

Published

2 days ago

April 4, 2026

CYBER TECH TV

Scott Stein takes you inside the Ministry of Awe, Philadelphia’s immersive six story art experience. Go on a journey with him as he explores how technology and art meet in this space.
Hear from the founders of Spatial Pixel, who explain what inspires them to combine AI with this physical art experience.

0:00 Entering the Vault
0:13 The Concept
1:07 Programmable Space
1:41 Interacting with AI
3:12 The Future of Immersive Tech

#MinistryOfAwe #ImmersiveArt #PhiladelphiaEvents #SpatialAI #FutureOfTech #CNET #InteractiveArt #SpatialPixel #OldCityPhilly

Science & Technology

Why Taskrabbit’s Founder Prioritizes Diversity Early │ Build Mode Podcast

As a founder or any team builder, diversity is best built at the start. As Taskrabbit founder Leah Solivan learned, procrastination leads to weaker teams and a harder effort later. We dive into all of her expert tips for builders and founders in the latest episode of our podcast Build Mode right here:

Published

3 days ago

April 3, 2026

CYBER TECH TV

As a founder or any team builder, diversity is best built at the start. As Taskrabbit founder Leah Solivan learned, procrastination leads to weaker teams and a harder effort later.

We dive into all of her expert tips for builders and founders in the latest episode of our podcast Build Mode right here: