Connect with us

Science & Technology

Got Millet? How Marketing Could Improve the Lives of African Farmers | Zoë Karl-Waithaka | TED

From “got milk?” to “avocados from Mexico,” marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs…

Published

on

From “got milk?” to “avocados from Mexico,” marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs and others can help African farmers improve their livelihoods — and positively impact society, the economy and the environment.

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

Follow TED!
Twitter:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #Zoë Karl-Waithaka

Continue Reading
Advertisement
29 Comments

29 Comments

  1. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:04 pm

    INCREDIBLE AFRICA

  2. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:05 pm

    EXOTIC AFRICA

  3. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:05 pm

    BRILLIANT AFRICA

  4. APEX PREDATOR 101

    March 11, 2022 at 4:06 pm

    “There’s a sucker born every day” – a smart ????

  5. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:06 pm

    GREAT AFRICA

  6. اسره ايتام

    March 11, 2022 at 4:06 pm

    اخي اول كلامي انا اقسم بالله على كتاب الله اني لااكذب عليك ولا انصب ولا احتال اني بنت يمنيه نازحين من الحرب انا واسرتي استاجرنا بيت الشهر ب 12الف يمني وصاحب البيت من الناس الي ماترحم والله يا اخي انه يجي كل يوم يبهدلنا ويتكلم علينا ويريد من البيت للشارع لانناماقدرناندفعله الأجاريروحالئ ائتلافات نبكي ورجعوتكلمو الجيران ومهلنالاخره الأسبوع معادفعنا له حلف يمين بالله هذا بيخرجنا إلى الشارع رحمه واحنا. بلادنا بسبب هذا الحرب ولانجد قوت يومنا وعايشين اناوامي واخوتي سفار والدنا متوفي الله يرحمه ومامعنا أحد في هذا الدنيا جاانبنا في هذه الظروف القاسيه ومامعي اخوان كباره في هذا الظروف اخوتي ولكن انا بنت لااستطيع الاطلاع على البيت للشارع وشافو البيت للشارع وشافو الجيران ياكلو راوقفووعند بابهم لجلوهم ولوخبزه يسد والله الذي له ملك السموات والارض انهم غلفو الباب وطردوهم ورجعویبکوایمونومن عیش والان لوما احدنا ساعدنا في إيكيلو دقيق اقسم بالله انموت من الجوع فيا اخي انا دخيله على الله ثم عليك واريد منك المساعده لوجه الله انشدك بالله تحب الخير واتساعدني ولو وتطلب اسم بطاقتي وترسلي ولاتتاخر وايعوضك الله بكل خير فيا اخي انت رجال إذاشفت اسرتك جاوعين المستحيل من اجل تامن لهم الأكب ولكن انابنت عيني بصيره ويدي قصيره ليس لي أب مثلك واخواني سغار شوف كيف حالتهم وساعدنا وأنقذنا قبل أن يطردونا في الشارع تتبهدل أو نموت من الجوع أنا اقسم بالله الذي رفع سبع سموات بلاعمدوبسط الارض ومهداني لااكذب عليك بحرف من ه ذا الرساله واني ماطلبتك إلى من ضيق ومن قسوت الضروف والحال الذي احنافيه وانا واسرتي نسالك بالله لولك مقدره ﻳﺎﺃﻫﻞ ﺍﻟﺨﻴﺮ ﺍﻟﻲ ﻋﻨﺪﻩ ﺍﻟﻘﺪﺭﻩ ﻋﻠﻰ ﻣﺴﺎﻋﺪﺗﻨﺎ لايتاخر علينا لحظه هاذا رقمي واتساب 967717688908+ الذي يقدر يساعدنا يراسلني على الواتساب نرسله الاسم الكامل يحولنا بقدر استطاعته الله يجزيكم خير????????

  7. malu miranda

    March 11, 2022 at 4:06 pm

    Yes…

  8. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:07 pm

    AFRICA ????????????????????????????????????????????????????????????????????????????????????????????????

  9. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:08 pm

    This woman doesn’t look African that much.
    Also her accent is not characteristically heavy.
    Great ????????

  10. 19,Mayuran Joth,XI,SC3

    March 11, 2022 at 4:11 pm

    I LOVE AVOCADOS !!!!!!!!!

  11. Hellp me rech 32k subs witout any Videoos

    March 11, 2022 at 4:13 pm

    Congrats on being early and finding this comment ????

  12. Jade Hunter

    March 11, 2022 at 4:15 pm

    Well if we have one of the highest consumption of dairy no wonder people are so sick and overweight.

  13. Roop Kalra

    March 11, 2022 at 4:18 pm

    ????????????????????????

  14. MostlyLoveOfMusic

    March 11, 2022 at 4:22 pm

    plant-based only

  15. Chris L

    March 11, 2022 at 4:38 pm

    I’m sure there’s more important things aside from marketing that we could do to improve the lives of farmers in Africa… like not killing them idk

  16. Dr. M. Hfuhruhurr

    March 11, 2022 at 5:04 pm

    Show us, don’t tell us.
    Teevee’s been around since the 1940s and everything’s FANTASTIC, yes,
    so what’s the dilemma ?????

  17. Clemence D.

    March 11, 2022 at 6:04 pm

    Congrats Zoe! Brilliant presentation!

  18. Mango Man

    March 11, 2022 at 6:25 pm

    This sounds like the type of marketing I would be interested in doing down the line. I enjoyed listening and learning from this talk.

  19. Dylan Buchman

    March 11, 2022 at 7:45 pm

    Omg this talk was fascinating and exactly what I’m going to school for

  20. Lisa Love Ministry

    March 11, 2022 at 8:22 pm

    John 3:16????
    John 6????

  21. Dadunddd.a D

    March 11, 2022 at 10:25 pm

    TED is a reduction of TEDious

  22. Ali Agayev

    March 11, 2022 at 11:05 pm

    Got millet nedi ala ayıbdı ala

  23. Aerium Four

    March 12, 2022 at 8:15 am

    Well perhaps if some African countries hadn’t stolen farmland from farmers and given it to people who have no idea how to farm, or anyone actually cared about the farm attacks, perhaps you wouldn’t need such a complex and comprehensive plan to “improve the lives of African farmers”

  24. Karen Jones

    March 12, 2022 at 12:46 pm

    Another awesome video! ❤️❤️ Am investing my time and money in crypto now, this new price is a clear sign for new investors to come in ✅✅…

    • Thomas Kathie

      March 12, 2022 at 1:28 pm

      @Kimberly Alright thanks for recommending him, how do I reach him and how can I start trading with Felix Hartmann?

    • Kimberly

      March 12, 2022 at 1:30 pm

      @Thomas Kathie Write him up on whats app his really available right now,????????????????????????

    • Kimberly

      March 12, 2022 at 1:30 pm

      十????????????????????????????????????????????▆ ▇ ▆ ▇ █

    • Kimberly

      March 12, 2022 at 1:30 pm

      @Thomas Kathie he’s available on whats app ????????????⬆️⬆️⬆️

    • Thomas Kathie

      March 12, 2022 at 1:35 pm

      Thanks for his contact info,I was waiting for this, and it has been a year I’ve been looking for this opportunity I’ll text him right away thanks

Leave a Reply

Your email address will not be published. Required fields are marked *

CNET

Inside the Despacio Tent at Portola 2026

The Despacio tent is a temple of music for audio geeks, and the brainchild of LCD Soundsystem frontman James Murphy, Stephen and David Dewaele of 2manydjs aka Soulwax, and audio engineer John Klett. First created in 2013, Despacio makes its way from festival to festival, blasting dancers with vintage vinyl from seven McIntosh speaker stacks…

Published

on

The Despacio tent is a temple of music for audio geeks, and the brainchild of LCD Soundsystem frontman James Murphy, Stephen and David Dewaele of 2manydjs aka Soulwax, and audio engineer John Klett. First created in 2013, Despacio makes its way from festival to festival, blasting dancers with vintage vinyl from seven McIntosh speaker stacks that make up the 50,000-watt sound system along with the lighting rig and iconic disco ball that complete the experience. CNET social producer Faith Chihil got a chance to catch it at Portola Music Festival in San Francisco and here’s what she found. #despacio #portolamusicfestival #festival #audiophile #vinyl

Video Credits:
Host & Editor: Faith Chihil

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

Continue Reading

Science & Technology

It’s not AI anymore, it’s ‘super intelligence’ (according to the White House) | Equity Podcast

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI…

Published

on

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise.

On this episode of TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha, and Sean O’Kane dig into this week’s AI moves, the ugly economics of consumer AI, plus the shifting IPO market and a handful of startup deals.

If you enjoy our show, join us at TechCrunch Disrupt 2026, where Equity will kick things off with a live episode on the Builders Stage at 9 a.m.

Get 25% off your tickets with code Equity25 at TechCrunch.com/events.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You can also follow Equity on X and Threads, at @EquityPod.

Chapters:

00:00 Intro

0:53 TechCrunch Disrupt 2026

3:11 Trump, AI CEOs, and the era of “super intelligence”

11:09 Consumer AI gets a friendlier face with Muse and Dots

18:53 What Anthropic’s IPO plans say about the market

26:12 Quartermaster raises $140M to track what’s happening at sea

30:26 Ex-Tesla supply chain team builds Atomic

33:54 Charter Space brings insurance to the stars

36:02 Outro

Continue Reading

CNET

Apple’s Health Age Test Is Brutally Honest | One More Thing

In the public beta version of iOS 27.2, Apple’s Health app gets a redesign that includes a series of tests to measure your health against your actual age. Bridget Carey walks (and squats) through her Health Age test and offers tips on what to expect. You can find the products mentioned in this video linked…

Published

on

In the public beta version of iOS 27.2, Apple’s Health app gets a redesign that includes a series of tests to measure your health against your actual age. Bridget Carey walks (and squats) through her Health Age test and offers tips on what to expect.

You can find the products mentioned in this video linked below
Apple Watch Ultra 4 GPS + Cellular 49mm with AppleCare+ `
Apple iPhone 17 Pro, US Version, 256GB, eSIM
*CNET may get a commission on these offers

Read more about Apple’s Health app on CNET.com
Apple’s Health App Now Supports Both Menopause and Perimenopause
An Apple Health and ChatGPT Integration Could Be Coming

Timecode Chapters:
0:24 New Apple Health App for iOS 27
1:07 Apple Health Longevity Movement Assesment Demos
1:58 Core and strength tests
2:46 Flexibility tests
2:59 VO2 max tests
3:53 Adding your lab results to Apple Health
5:06 Adding nutrition and mental health data to Apple Health
5:53 Apple Health personal summaries powered by Apple Intelligence
6:14 Apple Watch Series 12 and Apple Health Rediness Score
6:36 Look out for Apple Health Age in iOS 27.2

Video Credits:
Host: Bridget Carey
Scripted by: Bridget Carey
Producer: Carly Marsh
Camera: Carly Marsh, John Schwartz, Bridget Carey
Video Editor: Carly Marsh
Thumbnail Designer: Tharon Green

Add CNET as a trusted news source
Never miss a deal again! See CNET’s browser extension 👉
Check out CNET’s Amazon Storefront:
Subscribe to CNET on YouTube:
Follow us on TikTok:
Follow us on Instagram:
Follow us on Bluesky:
Like us on Facebook:
CNET’s AI Atlas:
Follow us on X:
Visit CNET.com:

#apple #iphone18 #iOS 27.2 #applewatch

Continue Reading

Trending