Science & Technology

Got Millet? How Marketing Could Improve the Lives of African Farmers | Zoë Karl-Waithaka | TED

From “got milk?” to “avocados from Mexico,” marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry, governments, NGOs…

Published

2 years ago

March 11, 2022

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29 Comments

19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:04 pm

INCREDIBLE AFRICA

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:05 pm

EXOTIC AFRICA

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:05 pm

BRILLIANT AFRICA

Reply
APEX PREDATOR 101

March 11, 2022 at 4:06 pm

“There’s a sucker born every day” – a smart 🐜

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:06 pm

GREAT AFRICA

Reply
اسره ايتام

March 11, 2022 at 4:06 pm

اخي اول كلامي انا اقسم بالله على كتاب الله اني لااكذب عليك ولا انصب ولا احتال اني بنت يمنيه نازحين من الحرب انا واسرتي استاجرنا بيت الشهر ب 12الف يمني وصاحب البيت من الناس الي ماترحم والله يا اخي انه يجي كل يوم يبهدلنا ويتكلم علينا ويريد من البيت للشارع لانناماقدرناندفعله الأجاريروحالئ ائتلافات نبكي ورجعوتكلمو الجيران ومهلنالاخره الأسبوع معادفعنا له حلف يمين بالله هذا بيخرجنا إلى الشارع رحمه واحنا. بلادنا بسبب هذا الحرب ولانجد قوت يومنا وعايشين اناوامي واخوتي سفار والدنا متوفي الله يرحمه ومامعنا أحد في هذا الدنيا جاانبنا في هذه الظروف القاسيه ومامعي اخوان كباره في هذا الظروف اخوتي ولكن انا بنت لااستطيع الاطلاع على البيت للشارع وشافو البيت للشارع وشافو الجيران ياكلو راوقفووعند بابهم لجلوهم ولوخبزه يسد والله الذي له ملك السموات والارض انهم غلفو الباب وطردوهم ورجعویبکوایمونومن عیش والان لوما احدنا ساعدنا في إيكيلو دقيق اقسم بالله انموت من الجوع فيا اخي انا دخيله على الله ثم عليك واريد منك المساعده لوجه الله انشدك بالله تحب الخير واتساعدني ولو وتطلب اسم بطاقتي وترسلي ولاتتاخر وايعوضك الله بكل خير فيا اخي انت رجال إذاشفت اسرتك جاوعين المستحيل من اجل تامن لهم الأكب ولكن انابنت عيني بصيره ويدي قصيره ليس لي أب مثلك واخواني سغار شوف كيف حالتهم وساعدنا وأنقذنا قبل أن يطردونا في الشارع تتبهدل أو نموت من الجوع أنا اقسم بالله الذي رفع سبع سموات بلاعمدوبسط الارض ومهداني لااكذب عليك بحرف من ه ذا الرساله واني ماطلبتك إلى من ضيق ومن قسوت الضروف والحال الذي احنافيه وانا واسرتي نسالك بالله لولك مقدره ﻳﺎﺃﻫﻞ ﺍﻟﺨﻴﺮ ﺍﻟﻲ ﻋﻨﺪﻩ ﺍﻟﻘﺪﺭﻩ ﻋﻠﻰ ﻣﺴﺎﻋﺪﺗﻨﺎ لايتاخر علينا لحظه هاذا رقمي واتساب 967717688908+ الذي يقدر يساعدنا يراسلني على الواتساب نرسله الاسم الكامل يحولنا بقدر استطاعته الله يجزيكم خير🥺😭

Reply
malu miranda

March 11, 2022 at 4:06 pm

Yes…

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:07 pm

AFRICA 🌟🌟🇺🇦🇺🇦🌟🌟🇺🇸🇺🇸🌟🌟🇮🇱🇮🇱🌟🌟🇮🇳🇮🇳

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:08 pm

This woman doesn’t look African that much.
Also her accent is not characteristically heavy.
Great 👍👍

Reply
19,Mayuran Joth,XI,SC3

March 11, 2022 at 4:11 pm

I LOVE AVOCADOS !!!!!!!!!

Reply
Hellp me rech 32k subs witout any Videoos

March 11, 2022 at 4:13 pm

Congrats on being early and finding this comment 🥇

Reply
Jade Hunter

March 11, 2022 at 4:15 pm

Well if we have one of the highest consumption of dairy no wonder people are so sick and overweight.

Reply
Roop Kalra

March 11, 2022 at 4:18 pm

👍👍👍👍👍👍

Reply
MostlyLoveOfMusic

March 11, 2022 at 4:22 pm

plant-based only

Reply
Chris L

March 11, 2022 at 4:38 pm

I’m sure there’s more important things aside from marketing that we could do to improve the lives of farmers in Africa… like not killing them idk

Reply
Dr. M. Hfuhruhurr

March 11, 2022 at 5:04 pm

Show us, don’t tell us.
Teevee’s been around since the 1940s and everything’s FANTASTIC, yes,
so what’s the dilemma 🙄?

Reply
Clemence D.

March 11, 2022 at 6:04 pm

Congrats Zoe! Brilliant presentation!

Reply
Mango Man

March 11, 2022 at 6:25 pm

This sounds like the type of marketing I would be interested in doing down the line. I enjoyed listening and learning from this talk.

Reply
Dylan Buchman

March 11, 2022 at 7:45 pm

Omg this talk was fascinating and exactly what I’m going to school for

Reply
Lisa Love Ministry

March 11, 2022 at 8:22 pm

John 3:16👑
John 6💝

Reply
Dadunddd.a D

March 11, 2022 at 10:25 pm

TED is a reduction of TEDious

Reply
Ali Agayev

March 11, 2022 at 11:05 pm

Got millet nedi ala ayıbdı ala

Reply
Aerium Four

March 12, 2022 at 8:15 am

Well perhaps if some African countries hadn’t stolen farmland from farmers and given it to people who have no idea how to farm, or anyone actually cared about the farm attacks, perhaps you wouldn’t need such a complex and comprehensive plan to “improve the lives of African farmers”

Reply
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March 12, 2022 at 12:46 pm

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May 7, 2024

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CNET’s Scott Stein offers up his first thoughts on Apple’s new iPad Pro and iPad Air. And what about that vibrating Pencil? He gives his take on that, too.

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