Science & Technology

Google just broke SEO. Here’s what replaces it. | Equity Podcast

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode…

Published

6 months ago

May 27, 2026

CYBER TECH TV

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters

00:00 Intro

01:15 Why Google is going all-in on AI search

03:25 Meet Scrunch

09:00 Personalized agents, shopping, and Google’s advantage

12:13 What advertisers need to track now

13:48 How websites become “agent ready”

15:34 AI search vs. traditional SEO

22:33 “Scrunching” webpages down for AI agents

23:47 Google’s SEO guidance vs. Scrunch’s approach

27:17 Why unique human content still matters

28:51 Advice for startups adapting to AI search

29:52 Outro

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3 Comments

@yessirri686

May 27, 2026 at 2:27 pm

Let’s see how this goes

Reply
@yessirri686

May 27, 2026 at 3:01 pm

Great segment thanks

Reply
@mindfuel-ness

May 28, 2026 at 7:57 am

Isn’t the mechanism still the same? Indexing and retrieval? I get that content will have to change based on how llm weigh things

Reply

CNET

M6 MacBook Pro vs MacBook Pro PROLED

Two new 14” MacBook Pros with some pretty big differences. Could you tell which one was which with the glow off? 👀🌟💻 Which MacBook Pro are you more interested in? 🤔 #macbook #macbookpro #apple #proled #m6 #versus You can find the products mentioned in this video linked below *CNET may get a commission on these…

Published

13 hours ago

November 9, 2026

CYBER TECH TV

Two new 14” MacBook Pros with some pretty big differences. Could you tell which one was which with the glow off? 👀🌟💻

Which MacBook Pro are you more interested in? 🤔 #macbook #macbookpro #apple #proled #m6 #versus

You can find the products mentioned in this video linked below
*CNET may get a commission on these offers

CNET

iPhone Duo Livestream: How Many Folds Can Apple’s Phone Take? Day 11

Apple’s iPhone Duo is out and we want to see how durable it is. So we built a robot to fold it 20,000+ times a day to test its limits. How long do you think it will last? 100,000 folds? 200,000 folds? 500,000 folds? Tune in and watch the testing live. We’ll have CNET’s editors…

Published

14 hours ago

November 9, 2026

CYBER TECH TV

Read more about the iPhone Duo Folding Test on CNET.com
We Answer 16 Questions About Folding the iPhone Duo Hundreds of Thousands of Times

The iPhone Duo Is Now in Our Custom-Made Foldable Phone Test Machine. Will It Beat the Galaxy Fold 8?

iPhone Duo Review: Late to the Foldable Party, but It Steals the Show

Check out the 3D Printer Matthew Murray used to print the sled that iPhone Duo is sitting on:
Looking for the Most Accurate 3D Printer? Our Exclusive Testing Reveals One Clear Winner

Video Credits:
Host: Matthew Murray
Producer: Stephen Beacham
Thumbnail Designer: Zooey Liao

#apple #iphone #iphonefold #iphoneduo #applefoldable #foldablephone #foldable #folding

CNET

Fold-A-Phone Week 3, Stream Day 11: 362K folds on the iPhone Duo!

No, it’s not AI. It’s week three of Fold-A-Phone! Every four seconds brings us one fold closer to the breaking point. Tune in today with CNET Labs Director Matthew Murray at 1pm EST to 5pm EST on YouTube. #foldaphone #iphoneduo #apple #durability #allthingsmobile

Published

19 hours ago

November 9, 2026

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