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Fiverr’s CEO on why AI is coming for everyone

Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift () – if not become eliminated entirely. The pressure to adapt is growing across the board.  Micha Kaufman, CEO of…

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10 months ago

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Generative AI is reshaping the way people work, from full-time employees to freelancers. As coding copilots, design assistants, and AI-powered writing tools become more capable and accessible, creative and technical roles are starting to shift () – if not become eliminated entirely. The pressure to adapt is growing across the board. 

Micha Kaufman, CEO of Fiverr, isn’t sugarcoating it. In a recent open letter to staff () , he warned that AI is coming for everyone’s jobs, and the only way to stay relevant is to embrace AI tools and automation. Get better, get faster, or get left behind. 

Kaufman joined Rebecca Bellan on TechCrunch’s Equity () podcast to help unpack what all of this means for the future of work – be it freelance or employed – and what you can do to survive. 

Listen to the full episode to hear about:

•

How Fiverr plans to stay relevant as a human-powered marketplace in an AI-driven world

•

Why Kaufman believes AI will raise the bar for everyone, but top talent can still stand out and earn more

•

What new grads and early-career professionals are up against in today’s tough job market

Equity will be back Friday with our weekly news roundup, so stay tuned.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on Apple Podcasts () , Overcast () , Spotify () and all the casts. You also can follow Equity on X () and Threads () , at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here () .

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we’ll talk to you next time.

Learn more about your ad choices. Visit megaphone.fm/adchoices ()

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1 Comment

1 Comment

  1. @techronin_

    June 11, 2025 at 7:00 pm

    This guy sounds mad salty about his own team. You hired them bro.

    Reply

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Science & Technology

Why Snowflake is no longer just a data warehouse

Snowflake is betting that the future of AI isn’t just analyzing data, it’s acting on it. That means a shift away from chatbots and toward autonomous agents that can actually get work done. And Snowflake is reorganizing fast to keep up, from shipping hundreds of AI features to restructuring teams along the way. On this…

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April 8, 2026

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Snowflake is betting that the future of AI isn’t just analyzing data, it’s acting on it. That means a shift away from chatbots and toward autonomous agents that can actually get work done. And Snowflake is reorganizing fast to keep up, from shipping hundreds of AI features to restructuring teams along the way.

On this episode of TechCrunch’s Equity podcast, Rebecca Bellan sits down with Snowflake CEO Sridhar Ramaswamy to unpack the company’s transformation and what it signals about where AI is headed next.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify, and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

Chapters:
00:00 Intro
00:17 Snowflake’s AI shift and agentic future
01:45 Why 2026 marks the end of chatbots
04:09 Cortex Code, Snowflake Intelligence, and new products
06:09 Who benefits: non-technical users & enterprises
07:35 Adoption challenges and why AI pilots fail
12:11 How AI is reshaping jobs and skills
14:39 Layoffs, automation, and the future of documentation
18:37 Snowflake’s evolution into an AI platform
21:04 Competition: Databricks, hyperscalers, and AI giants
25:01 Outro

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Popular Science

The Experiment That Tried to Weigh the Human Soul

It’s a little complicated to weigh a dying person on a hospital bed, but that didn’t deter Duncan MacDougall. In the early 20th century, MacDougall’s unique bed-scale detected that 21 grams left the human body at the moment of death. He had finally discovered it: the weigh of the human soul … or so he…

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2 days ago

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April 7, 2026

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It’s a little complicated to weigh a dying person on a hospital bed, but that didn’t deter Duncan MacDougall. In the early 20th century, MacDougall’s unique bed-scale detected that 21 grams left the human body at the moment of death.

He had finally discovered it: the weigh of the human soul … or so he thought.

Read more about the cultural legacy of MacDougall’s flawed but influential experiment:

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CNET

NASA’s Artemis II Moon Flyby Livestream

Watch the excitement as NASA sends four astronauts on a historic mission to the moon, potentially farther into space than any humans have ever traveled. Follow CNET’s Live Blog at CNET.com NASA Artemis II Day 6: Monday Is Moon Flyby Day Add CNET as a trusted news source Never miss a deal again! See CNET’s…

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3 days ago

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April 6, 2026

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Watch the excitement as NASA sends four astronauts on a historic mission to the moon, potentially farther into space than any humans have ever traveled.

Follow CNET’s Live Blog at CNET.com
NASA Artemis II Day 6: Monday Is Moon Flyby Day

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#nasa #artemis #moon #space #moonmission #artemismission

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