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Apple’s Plan to Conquer Sports Goes Beyond the Super Bowl

As Apple Music hosts the Super Bowl Halftime Show, the company steps more into the spotlight for sports. But the big test for Apple comes after the Big Game: How will it handle streaming Major League Soccer this month? 0:00 Apple Music Sponsors Super Bowl Halftime 0:45 Apple Music Replaces Pepsi as Super Bowl Halftime…

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As Apple Music hosts the Super Bowl Halftime Show, the company steps more into the spotlight for sports. But the big test for Apple comes after the Big Game: How will it handle streaming Major League Soccer this month?

0:00 Apple Music Sponsors Super Bowl Halftime
0:45 Apple Music Replaces Pepsi as Super Bowl Halftime Sponsor
1:55 Apple’s Super Bowl History
3:14 What Does Apple Get Out of It?
5:09 Major League Soccer on Apple TV+
6:32 The Future of Sports and Apple
8:18 So Many Choices for Streaming Sports

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55 Comments

55 Comments

  1. NH

    February 10, 2023 at 2:24 pm

    Cultural events? LOL only Americans watch this.

    • John A

      February 10, 2023 at 4:07 pm

      @brandon smith LMAO, most of the world doesn’t even know when the superbowl is, they only realise it’s happened when all the movie trailers come out

    • Neilsom

      February 10, 2023 at 7:24 pm

      Thata the point. Americans are a culture genius

    • Sebastian Szwarc

      February 10, 2023 at 11:18 pm

      Unfortunately Apple forgot it sell services in whole world and started to make them US only

    • Neilsom

      February 11, 2023 at 12:12 am

      @Sebastian Szwarc it’s their biggest revenue earner so obviously

    • Raz Dillinger

      February 11, 2023 at 12:13 am

      It may not be super popular relatively, but it’s def watched internationally

  2. Brian Donegan

    February 10, 2023 at 2:32 pm

    Its beyond time to correct the playing field for “tv” unless its live sports everything else should be through the antenna or FAST (Free Ad Supporting Television) channels (like Pluto).

  3. Colton Piper

    February 10, 2023 at 3:18 pm

    Sports is the only thing keeping cable alive. Without sports cord cutting wouldn’t be a thing anymore because everybody would have cut it 5 years ago.

  4. Michael Gill

    February 10, 2023 at 3:30 pm

    I follow Premier League on Peacock. Would be interested in taking a look at MLS. Not into NFL, MLB, NBA or NHL that much to pay big bucks to watch any season’s worth of games.

  5. wanda rin

    February 10, 2023 at 3:36 pm

    Please ask Apple to include the National Women’s Soccer League. Women’s sports often don’t get any coverage that can be found on any platform. I would pay to see that!

    • Teddy KGB

      February 10, 2023 at 3:53 pm

      the NWSL is already on Paramount+

    • mavfan1

      February 10, 2023 at 4:52 pm

      ESPN/ESPN+ shows lots of women’s sports, pro and collegiate.

  6. Marsorry Ickua

    February 10, 2023 at 3:36 pm

    Ah, the American mind which truly believes we all watch this around the world… Never seen a half time show in my life. In fact, never seen their version of “football” 😅😅😅

  7. Ricardo Maranhão

    February 10, 2023 at 3:50 pm

    This host is the best in cnet by far!! She should open her own channel, would follow easily

    • Eat spicy with Harrison

      February 10, 2023 at 6:41 pm

      Yes ❤❤we love her

  8. グレープフルーツ

    February 10, 2023 at 4:02 pm

    why did cnet change from news to speculation

  9. John A

    February 10, 2023 at 4:06 pm

    It’s FOOTBALL!

  10. Jason Bussanich

    February 10, 2023 at 4:38 pm

    VR exclusive is coming (theory). Use your apple VR headset to sit midfield in real time. Feel like you are there. This way, they can control quality and access.

    • Don Bohn

      February 11, 2023 at 5:15 am

      Hope you’re right.

    • vagabond

      February 11, 2023 at 4:33 pm

      I too think VR is the real play here and would completely change the way sports is viewed worldwide (for those who are not seated on the stadium) but it is too early for that to happen.
      My guess is sometime around 2025-2026 we can see some local implementations because it would require a whole new camera tech as well as streaming bandwidth.
      Not to mention better battery life on VR sets.
      Its future for sure, but not 2023

  11. mavfan1

    February 10, 2023 at 4:55 pm

    Hilarious how non-Americans think they’re being clever or unique making comments about “foot” ball and/or how they don’t care for it. 😂😂😂

  12. SS S

    February 10, 2023 at 4:56 pm

    Imagine an American Tech Website/YT discussing and American company purchasing rights for mostly American sports, who’d a thunk.

  13. Kevin the speedster

    February 10, 2023 at 6:02 pm

    Who else watches these videos because they like watching her beautiful face?

    • Delvis343

      February 10, 2023 at 6:20 pm

      Yea yea. Her big blue eyes get me.

  14. Philip Sigglekow

    February 10, 2023 at 6:05 pm

    Go Apple

  15. Philip Sigglekow

    February 10, 2023 at 6:08 pm

    Golf golf golf

  16. The TechGeek

    February 10, 2023 at 6:52 pm

    I got a cool Rihanna Watch & iPhone wallpaper today. That’s all I cared about 😂 watching men play sports is not my form of entertainment

  17. Mo A

    February 10, 2023 at 7:02 pm

    I would like to see the subscription prices lowered, please and enough with the yearly increasing. ta, thanks Apple

  18. Dus

    February 10, 2023 at 7:07 pm

    Apple won’t be taken serious in the sport of “soccer” until they dominate the European leagues

    • dandalo

      February 11, 2023 at 10:30 pm

      I don’t think overseas are in there plans. In Europe you have too much rights and laws.

  19. Emmanuel Mayr

    February 10, 2023 at 7:26 pm

    “Welcome to the Apple Super Bowl 57 Halftime Show”

  20. Emmanuel Mayr

    February 10, 2023 at 7:26 pm

    “The National Football League welcomes you to the Apple Super Bowl 57 Halftime Show”

  21. Hani Mann

    February 10, 2023 at 7:37 pm

    That interview with Eli was it done on a green screen simply coz you look at Eli head the background monitor seems as if the whole background is a picture .

  22. Brian Chaytor

    February 10, 2023 at 8:00 pm

    I am into Soccer and a Manchester United fan for life!

  23. TaeZ

    February 10, 2023 at 9:17 pm

    No mention of the long game that Apple is playing here. HINT: The next FIFA World cup is happening in North America.

  24. JUICEbaseball

    February 10, 2023 at 10:09 pm

    Have you watched Apple do baseball? It’s awful! They are so bad at it It’s ridiculous.

  25. nuyou21

    February 10, 2023 at 10:22 pm

    It’s insane to know that Apple services alone already makes more money than McDonald’s and Coca-Cola combined. 💰😁

  26. Jetting Chen

    February 10, 2023 at 11:29 pm

    Been so many years since I saw Bridget and CNET video. Happy to see she’s still there, and I’ve resubscribed to CNET.

  27. venom5809

    February 11, 2023 at 1:37 am

    That thumbnail would make a sick poster. Should make that a downloadable file.

  28. snoopaka

    February 11, 2023 at 2:44 am

    I have given up on pro sports as a whole other then the golf majors.

    • Message CNET01 on Tele👉gram

      February 11, 2023 at 4:52 am

      Thank you for ☝️☝️watching and leaving a comment🎊🎉 Congratulation you have
      been selected among my lucky winners DM to claim your prize❤🎁.

  29. Matt Howell

    February 11, 2023 at 4:10 am

    Who’s Rihanna?
    The music I listen to was written between 1600-1800.

    As for sports, I’m not interested.

  30. Honest Joe

    February 11, 2023 at 5:59 am

    This is Apple’s start to take on the Soccer FiFA World Cup

  31. TERRY. W

    February 11, 2023 at 11:38 am

    Hey Bridget in the UK its Football …come and visit a game …you would be very welcome…Ryan Reynolds would agree..

  32. hackercoolio

    February 11, 2023 at 8:46 pm

    Bridget is a tech diva.. seriously such a great personality.. I wish I could meet her someday

  33. Mau A

    February 11, 2023 at 11:20 pm

    In New Zealand we are bound by 2 sports streaming apps, services, Sky Sport Now & Spark Sport with the later looking to finish in near future leaving for sports streaming to be once again, some what entirely produced by Sky Sport NZ 😅 which as a consumer is good having all the sports you watch an follow in one place, subscription 👈

    • Message CNET01 on Tele👉gram

      February 12, 2023 at 1:06 am

      Thank you for ☝️☝️watching and leaving a comment🎊🎉 Congratulation you have been selected among my lucky winners Dm to claim your prize❤🎁..

  34. Shahar Rozenbloom

    February 13, 2023 at 2:16 am

    אפל Sport + תעלה 15$ בחודש. כולל שידורים מחוץ למגרש. כולל גלישת גלים וכדור עף חופים וטניס.

  35. Jose Ocampo

    February 13, 2023 at 5:03 am

    Mls will produce all game for apple tv+

  36. Linas R

    February 13, 2023 at 10:43 am

    So great o hate sports on TV. More money to go and see live or discover more free time activities like doing sports 🤔

  37. Linas R

    February 13, 2023 at 10:43 am

    So great i hate sports on TV. More money to go and see live or discover more free time activities like doing sports 🤔

  38. Louis Martini

    February 13, 2023 at 4:59 pm

    Very well done video Bridget. Awesome research.

  39. Yehuda Malamud

    February 13, 2023 at 7:28 pm

    כיף לראות כתב דתי באתר שמלא בתומכי פלסטינים ❤

    • Hit me up on Tele_gram👉👉DAILY_CNET

      February 14, 2023 at 2:07 am

      Thanks 😊 for watching my video and commenting, Hit me up 👆👆👆on tele-gram I got something special for you 🎁🎊🎊..

  40. Top_1_percent

    February 15, 2023 at 4:59 am

    She’s so beautiful and a love to watch. Every frame that she’s in makes me feel so much in love

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