29 Comments

1. 

   @CNET

   April 24, 2026 at 9:33 am

   Read more about Apple’s new CEO John Ternus on CNET.com
   Apple’s New CEO Is a Hardware Guy. That’s Actually Good for Apple’s AI Plans

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   • 

     @manoharmeka999

     April 24, 2026 at 9:40 am

     Nothing good for consumers.
     He introduces more ‘E’ and ‘SE’ variants only to bump the prices of real products

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   • 

     @seymorefact4333

     April 24, 2026 at 10:23 am

     ⛔his real challenge is TAX EVADING AND BRIBING our govt to protect them ! HUAWEI, XIAOMI all have AI, foldables, Robots, and EVs! Apple has…..protectionism to keep producing expensive blaahhhh

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   • 

     @ropro9817

     April 24, 2026 at 11:14 am

     lol, poor old Federighi… passed over for the younger Ternus

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   • 

     @Noodles1771

     April 24, 2026 at 3:16 pm

     When I spent $7k on a Mac Pro & 30” monitor in 2008 it was a great value for a professional. It could be upgraded. The build quality was fantastic. The same was true at the other end of the spectrum via the iPod nano at the time. Whatever you bought from Apple was a great value that left the customer satisfied.

     These days you can spend $1,500 on a new iPhone and will be left dissatisfied with the lack of a charger and headphones. You can drop $4k on a new Mac Studio and feel bitter you need to spend an additional $200 on a keyboard it no longer comes with for a product that doesn’t allow you to upgrade something as basic as a hard drive (planned obsolescence).

     Apple can release whatever fantasy products it wants but once loyal customers that used to recommend their products to parents and friends don’t see the value and satisfaction in Apple that they once did. Maybe that should be the priority of new leadership.

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2. 

   @Royce16727

   April 24, 2026 at 11:01 am

   I would be really interested in a pair of smartglasses from Apple! I’m still deciding which ones to get, and I would love if Apple put their own product into the mix. I’m blind – the middle Ray-Ban’s are super popular in the blind community – but I’m kind of hesitant to go with Meta. Remember, John, iPhones are super popular with blind people, and you would get a lot of customers if you guys make glasses to go along with them!

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3. 

   @ZoltanNagy79

   April 24, 2026 at 11:05 am

   The “everyone” philosophy started with Apple itself in the 70’s when Steve Jobs wanted to put a personal computer on every desk. It’s a pity Apple is just rediscovering this direction now…

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4. 

   @MarbsMusic

   April 24, 2026 at 11:44 am

   I think he is the right guy at the right time just like Tim was, very excited for the future!

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5. 

   @bumblebeeshark.傻逼

   April 24, 2026 at 11:51 am

   I only want 2 things from Apple: 1st (and most importantly): get rid of the water crap on my phone. 2nd: a Siri that doesn’t suck. I had no problems with Siri before 26. After 26, I want to throw my iPhone across the room every time I try to engage.

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6. 

   @Ajpic1993

   April 24, 2026 at 12:03 pm

   I asked Siri to set an alarm for 8 PM tonight. Her response? “I’m working on it”. It never set the alarm and I had to manually do it. Siri will never get better.

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7. 

   @Jeo-What

   April 24, 2026 at 12:05 pm

   That sure explained the possibility of why RAM and storage prices are sky high… waiting for the new Intel CPU lunch to catch up to Apple while the current Gen pre-built products can be dumped like good deal before the release plus, Apple want’s to lunch the new CEO with all the new toys… and the world needs to stop building their own hardware for a while for all these big guys to show off in coming 2026 and ease off pricing may finally come by the end of 2027 when all the new stuff is out all with A.I. built-in for us to spend our money…like how RAM/Storage price had always gone up since the 80s with overnight lousy excuses… got it! One more thing… Love your One More Thing!

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8. 

   @GWillWin

   April 24, 2026 at 12:12 pm

   Quality and not gadgetry will always sell better and the Siri we want may be far more of a dream, than the Siri we actually need.

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9. 

   @7106jazz

   April 24, 2026 at 12:19 pm

   Hopefully, after 14 years, they can truly make Siri perform its intended functions.

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10. 

    @rgseidl67

    April 24, 2026 at 12:20 pm

    The revenue model may gradually shift further from hardware and app products to include more software subscriptions and internet-based services, all baked into a modified ecosystem concept. The Creator Studio and Apple Business are early examples.

    The personal hardware devices may get more functional overlap, giving customers the chance to initiate calls on iPads running MacOS apps when a keyboard and pointer device are attached, use touchscreens and cellular data on a MacBook and/or plug an iPhone Pro into a Thunderbolt hub. Anything individual devices can’t handle becomes a task for fabrics of local devices incl. shared storage and/or cloud servers, especially for professional users. Thunderbolt could evolve to include CXL 3.2 tunneling on top of a PCIE 5.0, though that may well require a new USB connector type.

    Everyone would thus be free to choose the personal device they prefer without having to buy and maintain multiple platforms. However, computer hardware purchases would always come with an AppleID-based one-year subscription to a bundle containing OS, core apps incl. local AI and core internet AI services. After that, you’d have to pay up to extend your ecosystem subscription for a full year at a time. Without it, your hardware would become less useful and valuable over time, because only security updates would be free. Professional apps or app bundles could be sold via the App store or sideloaded as additional subscriptions. Hardware would no longer cross-subsidize software.

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11. 

    @goobfilmcast4239

    April 24, 2026 at 12:27 pm

    The mass adoption of AI will hinge on trust. Will consumers and the public as a whole trust Google, Meta and other big faceless players in the AI space…..or…..will they trust Apple MORE ? I think I know. Apple’s early AI “fumble” might have actually done them a BIG favor……

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12. 

    @JustRobertThings

    April 24, 2026 at 1:27 pm

    It would be great if Ternus would actually go on stage and say sth like : yeah we know Siri isn’t great and not what we promised you ( of course in marketing language) drop the new Siri with all those great new gizmos etc. And that will be the „Ternus“ Point

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13. 

    @tyroberts2261

    April 24, 2026 at 1:58 pm

    I hope a return to the idea Jobs had of keeping it simple. Too many products have a human interface slightly different with each new product name. Calendar on the iPad and iPhone have long lasting bugs from being different for no reason.
    This was designed in by marketing people thinking it created reasons for Apple customers to own many Apple products. You could easily do what you wanted on at least one of them. It’s like Microsoft endless errors. You kept buying new versions just hoping one of them would work until the year 2000 and sales dropped every year because the the bugs never got fixed.

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14. 

    @cancelevan

    April 24, 2026 at 2:07 pm

    We are not that close to a post app world. AI agents aren’t ready to fully realize the same actions users take in individual apps. The extra step of prompting is not consumer friendly nor is the ecosystem of app connections to ____ chatbot.

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15. 

    @901Wes

    April 24, 2026 at 2:47 pm

    It’s gonna be funny when all these products fail to ship , because the factories don’t have fuel to run production lines . Apple gave the man money for his inauguration just sayin..

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16. 

    @Noodles1771

    April 24, 2026 at 3:04 pm

    I want a Mac Studio with a USER REPLACEABLE SSD that doesn’t void the warranty and a slot for an additional SSD that can install and run Steam OS in a dual boot setup.

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17. 

    @Tylenol4u

    April 24, 2026 at 3:04 pm

    Any product launching in next 2 -3 years still all Tim Cook’s legacy. huge companies like Apple have very long product development cycles because the production volume is so big, everything has to be sorted out years in advance. So Anything we see now its been in the work for the past 2-3 years already.

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18. 

    @BusterDarcy

    April 24, 2026 at 3:13 pm

    I doubt most people will want to replace the visual and tactile control of apps with voice. E-books were supposed to replace printed paper and yet physical books are thriving more than ever. We like doing things that involve our senses. Technology that tries to circumvent that rarely catches on.

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19. 

    @anthonycordova91

    April 24, 2026 at 3:43 pm

    1:45 what’s the point of that comment?

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20. 

    @ERIN-6z

    April 24, 2026 at 3:57 pm

    the audio is way better this time. thanks for finally listening. ……

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21. 

    @Maclabhruinn

    April 24, 2026 at 6:01 pm

    If Apple could fix the search facility in Apple Mail so that it, you know … worked, that would be a greater and more welcome achievement than any number of new devices.

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22. 

    @FemaleVillageElder

    April 24, 2026 at 7:50 pm

    What do I hope Ternus focuses on? Siri. The fact that it is on all devices and has been languishing for 11 years is a horrible look for Apple. Siri has the potential to be the star of each device and the helper we know we need. Get it done, John!

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23. 

    @josejuanterrasa

    April 24, 2026 at 7:57 pm

    Thank you. Always interesting and entertaining… ❤

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24. 

    @Chaouamahdi

    April 24, 2026 at 8:08 pm

    i hope hes not g@y and he has bulls to make new features and hardwares

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25. 

    @son0fsocal

    April 24, 2026 at 8:44 pm

    I was hoping it would be Scott Forestall

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