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EV Pickups Are a Bust for US Carmakers

It’s not just Tesla struggling to sell its Cybertruck. Ford, General Motors and Rivian have had a hard time convincing US customers to buy electric pick-up trucks. Bloomberg’s Detroit Bureau Chief David Welch explains why. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with…

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It’s not just Tesla struggling to sell its Cybertruck. Ford, General Motors and Rivian have had a hard time convincing US customers to buy electric pick-up trucks. Bloomberg’s Detroit Bureau Chief David Welch explains why.
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14 Comments

14 Comments

  1. @scoty_does

    August 18, 2025 at 4:16 pm

    Don’t underestimate the hand of UAW. They don’t want legacy to make EV’s in any flavor.

  2. @therealcnn5346

    August 18, 2025 at 5:25 pm

    How much $$$ in subsidies did we blow?

  3. @JeffBroekhoven

    August 18, 2025 at 5:32 pm

    I gave a deposit to Ford because they pledged to start with the “working class” model. Years later they flip flopped and released the high end models first, and I bought a used Tesla with FSD its a spaceship

  4. @happytrails1963

    August 18, 2025 at 5:33 pm

    no more ev incentives

  5. @turbodewd1

    August 18, 2025 at 7:00 pm

    EVs reduce auto jobs…Teslas are barely requiring repairs

  6. @PD55_

    August 18, 2025 at 7:02 pm

    Fleet owners are smart, EVs lower cost of ownership translates into better profits. Fleets are non-partisan, business comes first. Legacy automakers have not figured out how to lower production costs, and dealer markups are a plague on buyers. Meanwhile, the rest of the world is moving to electrification of transportation and away from obsolete ICE and oil dependencies.

    • @teevee2145

      August 18, 2025 at 8:47 pm

      propaganda

  7. @CozyBear_29

    August 18, 2025 at 7:16 pm

    The Maverick is selling like mad and if they had an all EV model with good range that would sell too. Big demand for the Slate Truck.
    Normal people don’t want a $70K Cosplay truck with 15 mpg.
    Chevrolet’s electric vehicle Ultium platform could easily be used for a normal pickup for the people.

  8. @CraigMatsuura

    August 18, 2025 at 7:26 pm

    I think GM is starting to show a EV truck is closing into price ranges that make more sense. Also GM is solving range with energy, that’s how you do it with a has or diesel too. Once they start trying them they will realize the base rule you loss 50% of range applies to all power types (gas, diesel and electric)

  9. @PD55_

    August 18, 2025 at 7:31 pm

    Most pickups are ego toys that never see dirt. Real work trucks are capital purchases, decisions made carefully by business owners trying to scratch out a living. Equipment is non-partisan. Just please make affordable, reliable pickups to help US small businesses. EVs should be cheaper (30% fewer parts than ICE), and cost less to operate.

  10. @sarabeth8050

    August 18, 2025 at 7:31 pm

    The folks who buy EVs don’t like pickups and the folks who buy pickups don’t like EVs. Who was the idiot who thought it was a good idea to make EV pickups?

  11. @DougGrinbergs

    August 18, 2025 at 8:16 pm

    Curious about Slate, Telo. Sandy Munro thinks both are promising.

  12. @teevee2145

    August 18, 2025 at 8:46 pm

    sure made elon rich

  13. @BryceLovesTech

    August 18, 2025 at 8:51 pm

    I have a 2013 Tesla I would definitely trade it in for a midsize EV if the price was right

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Bloomberg Technology

Rocket Explosion Deals Blow to Blue Origin’s Space Ambitions

Blue Origin’s New Glenn rocket exploded in a massive fireball while undergoing a test on a Florida launchpad Thursday evening, dealing a major setback to the Jeff Bezos-backed firm in its efforts to challenge a dominant SpaceX. Blue Origin and Amazon founder Jeff Bezos said it was too early to determine the cause of the…

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Blue Origin’s New Glenn rocket exploded in a massive fireball while undergoing a test on a Florida launchpad Thursday evening, dealing a major setback to the Jeff Bezos-backed firm in its efforts to challenge a dominant SpaceX. Blue Origin and Amazon founder Jeff Bezos said it was too early to determine the cause of the explosion and described it as “a very rough day” in a post on X. Bloomberg Intelligence analyst Matt Bloxham joined Caroline Hepker to discuss the implications.
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SpaceX Lowers IPO Valuation Target | Bloomberg Tech 5/29/2026

Bloomberg’s Tim Stenovec breaks down why SpaceX is coming back down to Earth with a slightly lower valuation in its IPO. Plus, Anthropic closes a funding round at a whopping $965 billion valuation, surpassing OpenAI for the first time in the AI race; and Dell surges after the hardware giant’s outlook far surpassed Wall Street…

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Bloomberg’s Tim Stenovec breaks down why SpaceX is coming back down to Earth with a slightly lower valuation in its IPO. Plus, Anthropic closes a funding round at a whopping $965 billion valuation, surpassing OpenAI for the first time in the AI race; and Dell surges after the hardware giant’s outlook far surpassed Wall Street estimates.

Chapters:
00:00:00 – Bloomberg Tech Begins
00:01:38 – Benedikt Kammel, Bloomberg News
00:05:05 – Shirin Ghaffary, Bloomberg News
00:07:56 – Silas Brown, Bloomberg News
00:12:05 – David Kennedy, Dell Technologies
00:15:40 – Janet Mui, RBC Brewin Dolphin
00:23:33 – Rebecca Torrence, Bloomberg News
00:26:41 – Matthew Weir, Goldman Sachs
00:33:40 – George Ferguson, Bloomberg Intelligence
00:37:59 – Carolina Parada, Google Deepmind
00:40:40 – Loren Grush, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Anthropic Valuation of $965 Billion Passes OpenAI

Anthropic raised $65 billion in a funding round that valued the AI company at $965 billion including the new investment, eclipsing rival OpenAI’s value for the first time. Bloomberg’s AI reporter Shirin Ghaffary joins Tim Stenovec on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes…

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Anthropic raised $65 billion in a funding round that valued the AI company at $965 billion including the new investment, eclipsing rival OpenAI’s value for the first time. Bloomberg’s AI reporter Shirin Ghaffary joins Tim Stenovec on “Bloomberg Tech.”
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